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Adresseavisen

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Adresseavisen
The front page of Adresseavisen ("Trondhjems Adresseavis") dated 17 May 1905.
TypeDaily newspaper
FormatTabloid
Owner(s)Adresseavisen Media Group
Polaris Media
Schibsted ASA
EditorKirsti Husby
Founded3 July 1767; 257 years ago (1767-07-03)
LanguageNorwegian
HeadquartersTrondheim, Norway
Circulation78,000 (2024)
Websiteadressa.no

Adresseavisen (Urban East Norwegian: [ɑˈdrɛ̀sːəɑˌviːsn̩]; commonly known as Adressa) is a regional newspaper published daily, except Sundays, in Trondheim, Norway.[1] The paper has been in circulation since 1767 and is one of the oldest newspapers in Norway after Norske Intelligenz-Seddeler which was launched in 1763.[2]

Adresseavisen is owned by Polaris Media, in which Schibsted controls 29% of the shares.

History and profile

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The Royal Coat of Arms on the header of the first page of the first issue, published on 3 July 1767.

The newspaper was first published on 3 July 1767[1][3] as Kongelig allene privilegerede Trondheims Adresse-Contoirs Efterretninger, making it the oldest Norwegian newspaper still being published. The paper was founded as a classified advertising publication.[4] The name of the newspaper was changed several times before its present name began to be used in 1927.[5] Locally it is often referred to as Adressa. The newspaper is based in Trondheim[3][6] and covers the areas of Trøndelag and Nordmøre.

Martinus Lind Nissen (1744–1795) was the founder and first editor of Adresseavisen. At his death, Nissen was succeeded by Mathias Conrad Peterson, a French-oriented revolutionary pioneering radical journalism in Norway. Later editors, however, have been more conservative. In Peterson's age the paper was renamed Trondhjemske Tidender (roughly Trondhjem Times) and began to look more like a modern newspaper. Changing names, owners and profile several times during the 19th century, the paper was named Trondhjems Adresseavis in 1890. Its first press picture was published in 1893. During the 1920s, the paper was nearly bankrupted, but it was saved by the new editor, Harald Houge Torp, who held the position from 1927 to 1941, and then from 1945 until 1969.

In 1941, during the German occupation of Norway, the occupiers took control of the paper.[7] The editorial leadership was dismissed and some were arrested. Jacob Skylstad, a member of the Norwegian nazi party, Nasjonal Samling, was appointed as chief editor. Under nazi leadership the paper was published until the liberation of Norway in May 1945. During this period the paper was considered "less bad" than Dagsposten which was the official Nasjonal Samling publication in Trondheim. At the end of the war the dismissed editorial leadership was reappointed.

Adresseavisen describes itself as conservative[3] and is part of the Adresseavisen Media Group which owns several smaller local newspapers in the Trøndelag region.[4] It also owns and operates a local radio station, Radio-Adressa, and a local TV station, TV-Adressa (prior to 30 January 2006: TVTrøndelag). In addition, the company owns the local newspapers Fosna-Folket, Hitra-Frøya, Levanger-Avisa, Sør-Trøndelag, Trønderbladet and Verdalingen.[4] As of 2006 Schibsted had a share of the paper (31.7%).[3] Stocks in Adresseavisen are traded on the Oslo Stock Exchange.

Adressavisen became the first Norwegian newspaper to use computer technology in 1967. Its website was launched in 1996. Gunnar Flikke was editor-in-chief from 1989 to 2006. Adresseavisen switched from broadsheet to tabloid format on 16 September 2006.[8]

Circulation

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Adresseavisen sold 87,000 copies in 2003,[9] 79,789 in 2007[10] and 61,086 in 2014.[11] In the first half of 2024 Addresseavisen had an average circulation of 78,000 (rounded to the closest thousand).[12] Note that from 2020 the ciculation numbers includes both paper copies and digital subscriptions.[13]

The online newspaper Adressa.no had an average of 155,000 daily readers in 2015.[14] In October 2024 Adressa.no had a weekly average of 148,838 unique visitors.[15] The paper had across its paper and digital editions during the second quarter of 2024 an estimated total of 191,796 daily readers.[16]

See also

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Notable chief editors

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References

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  1. ^ a b Sigurd Allern (2007). "From Party Press to Independent Observers?". Nordicom Review (Jubilee Issue): 63–79.
  2. ^ Henrik G. Bastiansen (2014). "Rethinking Mass Communications in Norway" (PDF). Nordicom Review. 35: 44.
  3. ^ a b c d "The press in Norway". BBC. 20 February 2006. Retrieved 24 January 2015.
  4. ^ a b c "Norwegian media group uses innovative strategies to become a cross-media powerhouse". CCI Europe. Archived from the original on 28 January 2015. Retrieved 24 January 2015.
  5. ^ "Printed history". The Hindu. 2 July 2015. Retrieved 26 May 2016.
  6. ^ "Norway". Press Reference. Retrieved 7 March 2015.
  7. ^ https://lokalhistoriewiki.no/Aviser_under_andre_verdenskrig
  8. ^ "A Small World – Role Models In Scandinavia" (PDF). Göteborgs University. 2007. Archived from the original (PDF) on 6 February 2015. Retrieved 6 February 2015.
  9. ^ "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Archived from the original (PDF) on 8 February 2015. Retrieved 15 February 2015.
  10. ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  11. ^ "Opplagstall norske aviser" [Circulation of Norwegian newspapers. 2014] (in Norwegian). Media Norway. Retrieved 16 October 2016.
  12. ^ https://www.medietall.no/opplag/files/MBL_Opplagstall_f%C3%B8rstehalv%C3%A5r_2024.pdf
  13. ^ https://snl.no/Adresseavisen
  14. ^ Statistics from TNG Gallup via MedieNorge
  15. ^ https://www.medietall.no/index.php?liste=trafikktall&r=TRAFIKKTALL
  16. ^ https://www.medietall.no/index.php?liste=persontall&r=PERSONTALL&pid=99100&p=2406&gs=1
  17. ^ Bergesen, Pål Solberg,Norunn (9 June 2017). "Kirsti Husby ansatt som ny sjefredaktør i Adresseavisen". adressa.no (in Norwegian Bokmål). Retrieved 5 February 2022.{{cite web}}: CS1 maint: multiple names: authors list (link)
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