Backstage (platform and publication)

For other uses, see Stage management.

Backstage

Backstage cover, June 2025
Founded	1960 (1960)
Company	Backstage
Language	English
Website	www.backstage.com
ISSN	0005-3635

Backstage is a prominent global casting platform and entertainment industry publication that connects performers, content creators, and behind-the-scenes professionals with casting directors and production teams across film, television, theater, commercials, and digital media.

Founded in New York City in 1960 as a trade magazine for working actors, Backstage now operates one of the largest online platforms for hiring creative talent. The Backstage casting platform hosts thousands of vetted casting calls weekly and supports a talent database of more than 700,000 profiles. Its talent-seeking users range from independent filmmakers to major studios, creative agencies, and global brands.

Backstage continues to publish original digital content on career development, casting trends, and expert advice for performers and other talent types.

Backstage is owned by Cast & Crew, a leading provider of production payroll and software solutions for the entertainment industry.

History

Backstage was founded in December 1960 by Allen Zwerdling and Ira Eaker as a weekly tabloid-sized newspaper called Back Stage to serve the growing community of actors and theater professionals in New York City. It quickly became know for its audition listings, classifieds, and editorial content supporting performers pursuing careers in stage and screen.

In 1986, Backstage was sold to Billboard Publications, Inc., and later became part of VNU Media, which rebranded as Nielsen Holdings. Under Nielsen, the brand expanded its reach and audience.

In December 2009, Nielsen sold Backstage and other media assets to e5 Global Media, a joint venture formed by Guggenheim Partners and Pluribus Capital Management. e5 Global Media was later renamed Prometheus Global Media, which also managed Billboard and The Hollywood Reporter.

In 2011, Backstage was spun off from Prometheus to form an independent company, Backstage, LLC, backed by Guggenheim Partners.

In January 2013, Backstage LLC acquired Sonicbids, a platform connecting musicians with gigs, festivals, and licensing opportunities. Later that year, both Backstage and Sonicbids were reabsorbed into Prometheus Global Media, which by then was fully owned by Guggenheim. This marked the start of Backstage’s digital transformation into a digital-first casting platform. Sonicbids was sold to Advance Music Technologies in 2024.

In 2019, private equity firm Ridgemont Equity Partners invested in Backstage, fueling continued growth and acquisitions.

Acquisitions and expansion

Between 2019 and 2022, Backstage acquired several prominent creative marketplaces:

• The Mandy Network – Acquired in 2021, Mandy is a global platform for hiring film and TV crew, actors, and creative professionals. Its integration broadened Backstage’s access to behind-the-scenes talent across production roles like camera, sound, postproduction, and more.
• StarNow – Also acquired in 2021, StarNow is a leading casting platform in Australia, New Zealand, and the UK, with a strong user base of emerging talent and localized casting calls. The acquisition significantly expanded Backstage’s international footprint.
• Voice123 – One of the largest voiceover marketplaces in the world, Voice123 connects brands, producers, and creators with voice actors for commercial, animation, corporate, and gaming projects. The 2021 acquisition extended Backstage’s voice casting capabilities.
• Coverfly – Also in 2021, Backstage acquired Coverfly, a platform supporting emerging screenwriters through competitions, fellowships, and a discoverability database. Coverfly announced to users in 2025 it could be ceasing operations as of August 1, 2025.
• FilmFreeway – FilmFreeway, a submission platform used by thousands of film festivals worldwide, allowing filmmakers to submit their work for consideration, was acquired by Backstage in 2021, aligning with its mission of supporting independent creators.
• ShareGrid – ShareGrid is a peer-to-peer marketplace for film and photography equipment rentals. Its 2022 acquisition by Backstage marked the company's expansion into production logistics and gear rentals, offering more end-to-end solutions for content creators and production teams.

Acquisition by Cast & Crew

In January 2022, Backstage Holdings was acquired by Cast & Crew, a leader in production software and payroll services. This transition marked the company’s integration into a broader suite of end-to-end production tools, from hiring creative talent to managing accounting, payroll, human resources, and data operations.

Platform and services

Backstage’s talent marketplace and casting platform, Backstage.com, serves as a centralized hub for casting and hiring across the entertainment and creative industries. The platform includes:

• Casting calls and job listings: Thousands of new projects posted weekly, ranging from student films and web series to streaming platforms, national commercials, and feature films.
• Talent profiles: Performers can showcase their credits, headshots, voice demos, video reels, skills, and training through rich, customizable profiles.
• Self-tape and audition tools: Built-in tools let employers receive and review self-tapes, message talent, and manage callbacks.
• Search and invite tools: Casting professionals can search the 700,000+ talent database using filters such as location, skills, union status, diversity tags, and more.
• Team collaboration: Employers can manage roles, share notes, and build shortlists with collaborators.
• Payment options: Flexible hiring and payout methods, with built-in features for safe and faster transactions.

Backstage supports casting for:

• Film and TV productions
• Voiceover and animation projects
• Commercials and branded content
• Social media and UGC campaigns
• Theater, live performance, and musical acts
• Educational and corporate videos

Expansion to Content Creators

In 2023, the Backstage talent marketplace launched dedicated profiles for content creators, enabling individuals who produce user-generated content (UGC), branded videos, and social media campaigns to showcase their work to casting directors, brand marketers, and production companies.

These profiles allow creators to:

• Highlight video content and brand collaborations
• Share links to social platforms like Instagram, TikTok, and YouTube
• Tag specialties such as “beauty,” “gaming,” “comedy,” or “lifestyle”
• Receive casting calls specifically geared toward influencer and UGC campaigns

This launch marked a major expansion of Backstage’s platform beyond actors and voiceover professionals, tapping into the fast-growing creator economy and giving brands a streamlined way to hire content creators directly through the talent platform.

Safety and vetting

Backstage implements measures to promote safety and legitimacy in its casting calls:

• Verification processes: All new job posters may be required to undergo background checks and provide references, IDs, or other materials to verify their productions and qualifications.
• Audition environment guidelines: Backstage advises that auditions should not involve nudity and should not take place in private residences or hotel rooms. Talent is encouraged to bring a companion to auditions for safety.
• Community reporting: Users are encouraged to report any suspicious listings or behavior, allowing Backstage to take appropriate action.

These policies aim to create a safer environment for talent engaging with casting opportunities on the platform.

Print magazine and online content

While Backstage has become increasingly known for its digital casting platform and tools, it continues to publish a print magazine. The magazine has featured interviews with A-list entertainment professionals like Issa Rae, Angelina Jolie, Viola Davis, and Simu Liu, alongside working actors across film, television, and theater. It also includes industry insights, audition tips, and a curated selection of casting calls.

Backstage also maintains a robust editorial content presence on Backstage.com, regularly publishing a wide variety of original articles and videos. Content includes interviews with industry professionals, career advice for performers, how-to guides, and casting insights, making it a widely referenced resource among actors and creatives.This editorial focus sets Backstage apart from other casting platforms, blending job listings with practical, ongoing career development content.

In 2017, Backstage debuted the biweekly podcast series In the Envelope: The Actor’s Podcast, which features in-depth conversations with actors and creators, exploring the creative process, offering industry insights and advice, and sharing personal stories of success and failure. CITE Guests have included Jessica Lange, Nicole Kidman, Javier Bardem, Daniel Craig, Nicolas Cage, Hugh Jackman, and Michael Keaton. It is available on various popular podcast platforms, including Spotify, Apple, and SoundCloud.

Legacy and influence

Backstage has played a key role in the careers of many successful actors, including:

• Jonathan Groff
• Kathryn Hahn
• Sandra Bullock
• Chris Evans
• Niecy Nash
• Connie Britton

It has been widely referenced in pop culture and industry lore as a go-to resource for working actors and aspiring performers. For more than six decades, it has served as both a launchpad for new talent and a trusted partner for industry professionals seeking serious, diverse, and skilled performers.

The platform’s commitment to inclusivity, quality control (through job vetting), and user education has contributed to its reputation as a safe, professional space for talent discovery.

See also

• Acting
• Casting
• Casting platform
• Online marketplace
• User-generated content
• Influencer marketing
• Creator economy
• Entertainment technology
• Talent agent
• Voice acting
• Performing arts
• Gig economy

External links

• Official website