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Boing (Italian TV channel)

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This article is about the Italian TV channel. For regional feeds and the brand as a whole, see Boing (TV channel).

Boing
CountryItaly
Broadcast areaNationwide
HeadquartersRome, Italy
Programming
Language(s)Italian
Picture format1080i HDTV
(downscaled to 576i for the SD feed)
Timeshift serviceBoing +1 (2009-2012)
Boing Plus (2019-2020)
Ownership
OwnerBoing S.p.A.
(RTI/Mediaset, 51%
Warner Bros. Discovery EMEA, 49%)
Sister channels
List
History
Launched20 November 2004; 20 years ago (20 November 2004)
Links
Websiteboingtv.it
Availability
Terrestrial
Digital terrestrial televisionChannel 40 (HD)
Channel 540 (HD)

Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's MFE - MediaForEurope (through its Mediaset and RTI subsidiaries) and Warner Bros. Discovery (through its International division).[1][2] It is available on digital terrestrial, television and free-to-air satellite provider Tivùsat.

History

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First logo, used from 2004 to 2006
Third logo, used from 2016 to 2019.

The channel was launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006, the channel rebranded to a new transparent screen bug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing the channel's official mascots, the Animadz. Most of them lasted until August 2020.

With the launch of Cartoonito in 2011, the channel refocused its demographic to older children and teenagers. As a result, all pre-school programs and blocks were moved to Cartoonito's schedule.

Boing rebranded to a new graphics package along with its Spanish and French feeds developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]

On 30 August 2020, Boing rebranded again to a new graphics package by Art&Graft, with only two Animadz remaining.[4]

On 19 May 2023, Boing and Cartoonito transitioned, from standard definition 576i SDTV to the high definition 1080i HDTV ratio on all platforms.

Programming

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Current programming

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Former programming

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Sister channels

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Boing +1

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On 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available in Sardinia and Trentino-South Tyrol.[7] The channel closed on 1 March 2012.

Cartoonito

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An Italian version of Turner's pre-school channel Cartoonito was launched on 22 August 2011. The launch allowed Boing to refocus its target audience from 0-12 years to 7-12 years.

Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or aboard.[8]

Boing Plus

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Boing Plus
Programming
Picture format576i SDTV
Ownership
OwnerBoing S.p.A.
(Mediaset/RTI, 51%; Warner Bros. Discovery EMEA, 49%)
History
Launched11 July 2019; 5 years ago (11 July 2019)
ReplacedPop
Availability
Terrestrial
Digital terrestrial televisionChannel 45
Original logo (2019–2020)

Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacing Pop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 4:00 am–1:00 pm and Boing's programming for the rest of the day.[9] On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day.

On 30 August 2020, with the rebrand of its parent network, Boing Plus ceased to be a timeshift service and became a secondary network to Boing, airing the channel's programs at different times. Cartoonito programming was no longer offered.

References

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  1. ^ Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
  2. ^ "Mediaset Group – Corporate – Free channels". Mediaset Group. Archived from the original on December 10, 2018. Retrieved December 9, 2018.
  3. ^ "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. March 4, 2016. Retrieved September 3, 2016.
  4. ^ "Boing, via al rebrand del canale con un nuovo look & feel – Digital-News". Digital-News.it (in Italian). September 1, 2020. Retrieved March 17, 2021.
  5. ^ "Guida TV di Boing". Archived from the original on January 12, 2015.
  6. ^ "Cartoon Network EMEA Feeds Acquire Yo-kai Watch Broadcasting Rights - RegularCapital Website". February 22, 2016.
  7. ^ "MEDIASET, VERSIONE TIMESHIFT: IN SARDEGNA (E PARZIALMENTE IN TRENTINO) ARRIVANO CANALE5 +1, ITALIA1 +1, RETE4 +1 e BOING +1".
  8. ^ "Cartoonito | Pressroom".
  9. ^ "La jv Turner-Mediaset sbarca sul canale 45 del digitale terrestre". July 10, 2019.
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