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Bollywood Hungama

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Bollywood Hungama
Bollywood Hungama homepage screenshot on 23 August 2023
Type of site
Entertainment news, reviews
Available inEnglish, Hindi
OwnerHungama Digital Media Entertainment
URLbollywoodhungama.com
CommercialYes
RegistrationFree/subscription
Launched16 June 1998; 27 years ago (1998-06-16)

Bollywood Hungama (lit. "Bollywood Madness" in Hindi), previously known as IndiaFM (or IndiaFM.com), is an Indian entertainment website, owned by Hungama Digital Media Entertainment, which acquired the website in 2000.[1][2]

The website provides news related to the Cinema of India, particularly Hindi cinema, film reviews and box office reports. Launched on 15 June 1998, the website was originally named "IndiaFM.com". It changed its name to "Bollywood Hungama" in 2008.

Hungama.com

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Hungama Digital Media
Company typePrivate
IndustryEntertainment
Founded1 April 1999; 26 years ago (1999-04-01)
FounderNeeraj Roy
HeadquartersMumbai, Maharashtra, India
Products
  • Films
  • web series
  • animation
  • music
  • digital media
SubsidiariesBollywood Hungama
Websitewww.hungama.org

Hungama Digital Media is an Indian digital entertainment company, headquartered in Mumbai, India.[3] The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency.[4] The company has since grown to also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.[5]

The company first launched in 1999 as "Hungama.com", a promotional marketing portal. In 2000 the company acquired Indiafm and in the following years began to work marketing campaigns for companies such as Coca-Cola and Nike.[6] In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched Artist Aloud!, a digital platform for artists and independent music fans.[7] It won a gold award for Best Digital Communications Campaign from the Promotion Marketing Awards of Asia (2009).[8]

References

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  1. ^ "Online piracy is new threat for film industry". The Economic Times. PTI. 10 December 2007. Archived from the original on 2 August 2019. Retrieved 2 August 2019.
  2. ^ "Bollywood's Internet download deal". CNN. Reuters. 23 December 2003. Archived from the original on 3 March 2016. Retrieved 17 November 2007.
  3. ^ Sen, Swagata (25 June 2009). "Hungama Digital Media bags Meffy for 'Tata Sky Active Mall' service". India Today. Archived from the original on 7 March 2014. Retrieved 18 January 2014.
  4. ^ Bagchi, Subroto (13 July 2009). "Value before Valuation". Forbes India. Archived from the original on 10 February 2014. Retrieved 18 January 2014.
  5. ^ Farooqui, Javed (29 January 2021). "Hungama Digital Media FY20 net loss widens due to increased content cost". Exchange4media. Archived from the original on 16 May 2022. Retrieved 4 April 2022.
  6. ^ Jha, Sneha. "Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent". CIO. Archived from the original on 11 November 2017. Retrieved 18 January 2014.
  7. ^ "Artist aloud!". The New Indian Express. 7 January 2010. Archived from the original on 20 February 2014. Retrieved 18 January 2014.
  8. ^ "Best Digital Communications Campaign" (PDF). Promotion Marketing Awards of Asia. Archived from the original (PDF) on 12 September 2014. Retrieved 18 January 2014.
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