Rad Power Bikes
 Rad Power Bikes Headquarters In Seattle | |
| Company type | Private |
|---|---|
| Industry | Electric bicycles |
| Founded | 2007 |
| Founder | Mike Radenbaugh |
| Headquarters | , United States |
Key people | |
| Products | Electric bicycles, accessories and related components |
Number of employees | 215 |
| Website | radpowerbikes |
Rad Power Bikes is an American electric bicycle brand based in Seattle, Washington. Rad Power bikes are primarily sold in the United States.
History
[edit]Rad Power Bikes was founded by Mike Radenbaugh in 2007. The company's business model is direct to consumer and it designs its products at its Seattle headquarters.[2] Radenbaugh remained CEO until 2022 when he was replaced by Phil Molyneux.[1]
Rad Power Bikes opened an office in the Netherlands in 2017. After economic challenges and four rounds of layoffs it left the European market in 2023 to focus on sales in the United States.[3]
In 2022 Jonathan and Kaye Steinsapir filed a wrongful death lawsuit against Rad Power Bikes after their daughter died while riding a RadRunner which was settled for a sum of $1.5 million.[4][5] As part of a separate safety concern in the same year, Rad Power Bikes recalled RadWagon 4 model bikes due to an issue with some of the tires that could cause them to pop and for the rider to lose control of the bike.[6]
Starting in September 2023, Rad Power Bikes announced that all of its e-bikes and lithium-ion batteries would meet UL certification. This was concurrent with a New York City requirement that all e-bikes sold be certified.[7]
Rad Power Bikes has raised a total of $329 million in investments. It is the largest ebike brand in North America with more than 350,000 sales.[8][9][10]
Models
[edit]Rad Power has made several model families of bikes, including the following:
- RadCity
- RadExpand
- RadKick
- RadRover
- RadRunner
- Radster
- RadWagon
Recognitions
[edit]In 2021, Rad Power Bikes was included in the inaugural list of the TIME100 Most Influential Companies.[11]
Recognized by Fast Company and Inc. magazines as one of the most innovative and influential companies in 2021.[12][13]
References
[edit]- ^ a b c Soper, Taylor (November 16, 2022). "Rad Power Bikes CEO Mike Radenbaugh replaced by former Sony leader Phil Molyneux". GeekWire. Retrieved December 30, 2024.
- ^ "Rad Power Bikes: Mike Radenbaugh : How I Built This with Guy Raz". NPR.org. Retrieved November 8, 2020.
- ^ Hawkins, Andrew J. (July 10, 2023). "Rad Power Bikes is pulling out of Europe to focus on US e-bike sales". The Verge. Retrieved December 30, 2024.
- ^ "E-Bikes Are Booming—And Virtually Unregulated. Will This Lawsuit Make Them Safer?". Bicycling. January 31, 2023. Retrieved December 30, 2024.
- ^ "Parents of girls in fatal e-bike crash settle with each other; Rad Power files cross-complaint". Bicycle Retailer and Industry News. Retrieved December 30, 2024.
- ^ "Rad Power Bikes alerts riders of safety concerns with RadWagon 4 tires". The Seattle Times. September 23, 2022. Retrieved December 30, 2024.
- ^ "Rad Power Bikes will certify its e-bikes to UL standards". Bicycle Retailer and Industry News. Retrieved December 30, 2024.
- ^ Berman, Bradley (August 6, 2020). "The Teenage Tinkerer Behind an E-Bike Revolution". The New York Times. ISSN 0362-4331. Retrieved November 5, 2020.
- ^ "Rad Power Bikes overtakes VanMoof". The Verge. October 28, 2021. Retrieved February 19, 2022.
- ^ Toll, Micah (October 28, 2021). "Rad Power Bikes lands giant $154M investment". Electrek. Retrieved February 19, 2022.
- ^ "TIME100 Most Influential Companies 2021: Rad Power Bikes". Time. April 26, 2021. Retrieved April 30, 2021.
- ^ Staff, Fast Company (March 9, 2021). "The 10 most innovative transportation companies of 2021". Fast Company. Retrieved February 9, 2021.
- ^ "Check out Rad Power Bikes on Inc.com". Inc.com. Retrieved February 19, 2021.