Draft:Sapphire Retail
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Comment: Possibly notable, but not as written. It reads like the company website or press release as opposed to a Wikipedia entry. Would also need to sort through the sourcing as there is a lot of paid, unbylined churnalism which fails WP:ORGCRIT. CNMall41 (talk) 18:59, 2 June 2025 (UTC)- Comment: Viljowf, as a paid editor you have to submit drafts on WP:AFC. Paid editor cannot publish on the mainspace and for edits you are required to follow Wikipedia:Edit requests procedure. Gheus (talk) 08:24, 28 March 2025 (UTC)
 | This article contains paid contributions. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. |
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| Company type | Private |
|---|---|
| Industry | Retail, Textile |
| Founded | 2014 |
| Founder | Nabeel Abdullah[1] |
| Headquarters | , |
Number of locations | 50+ (Pakistan), 2 (United Kingdom) (2024)[1] |
Area served | Pakistan, United Kingdom, Online |
Key people | Nabeel Abdullah (CEO) |
| Products | Clothing, Accessories Fabrics, Apparel, |
| Revenue | PKR 32.74 billion (FY 2024)[2] |
| Parent | Sapphire Textile |
| Website | Sapphire Online |
SAPPHIRE is a Pakistani clothing retailer.[3] It is a whole-owned subsidiary of public limited company Sapphire Textile.[1]
The retailer is based in Lahore, Pakistan.[4]
SAPPHIRE is a Pakistani fashion brand specializing in Eastern clothing and textiles. Headquartered in Lahore, it operates as a retail subsidiary of Sapphire Group, a textile conglomerate. Established in 2014, SAPPHIRE produces and sells ready-to-wear apparel, unstitched fabrics, accessories, and fragrances for men and women. As of December 2024, the brand has expanded to approximately 50 retail stores across Pakistan, including locations in Karachi, Lahore, and Islamabad. It also operates an e-commerce platform catering to customers in over 20 countries.
History
[edit]Origins and Development
[edit]Sapphire Group, a Pakistan-based textile manufacturing conglomerate, founded Sapphire Retail Ltd. in 2014 as its dedicated retail division. The group, established in 1969 by Mian Mohammad Abdullah, initially focused on textile production, later expanding into spinning and weaving operations.[5]. In the 1990s, the company diversified its textile offerings. SAPPHIRE launched its first retail store in Karachi in 2014, offering a collection of women’s clothing, fabrics, and menswear.[6]
Expansion and International Growth
[edit]SAPPHIRE focuses on ethnic wear and women's apparel, offering a range of casual, formal, and semi-formal clothing. Over the years, the brand introduced new product lines, including fragrances, a Western sub-brand (SAPPHIRE WEST), and a children’s collection.[7] By 2024, Sapphire operated over 45 retail outlets across Pakistan and served both local and international customers through its e-commerce platform.[8][9]
In October 2024, the brand expanded internationally, opening its first store in The Broadway, Bradford, United Kingdom.[10] This was followed by locations in Bull Ring shopping center, Birmingham, UK, and City Centre Mall, Sharjah, UAE in early 2025.[11][12][13][14] Additionally, two international e-commerce platforms were launched: one dedicated to the UK market and another catering to global customers outside Pakistan.[15]
According to the Pakistan Credit Rating Agency (PACRA), SAPPHIRE Retail Limited has shown significant growth, with a 52.9% year-over-year increase in revenue, reaching PKR 32.74 billion in FY24. This growth was driven primarily by the ready-to-wear (RTW) segment, followed by unstitched fabric and fragrances.[2]
Manufacturing
[edit]SAPPHIRE manages its own supply chain, from manufacturing to retail, a model commonly adopted by vertically integrated textile firms. The company produces a significant portion of its textiles and apparel in-house.[5]
Brand identity
[edit]This is the shops design logo used for previous years.
-
2014–2018 -
2021–2022 -
2023–Present
Sustainability initiatives
[edit]In 2019, SAPPHIRE introduced Little by Little, a sustainability initiative aimed at reducing environmental impact through responsible manufacturing and retail practices.[16] The initiative began with the introduction of recycled cotton seed-infused bags. In 2023, SAPPHIRE transitioned to 100% recycled and recyclable paper shopping bags, featuring seasonal designs and available for a nominal fee, with proceeds supporting sustainability efforts.[17]
The company has a long-standing partnership with the Shaukat Khanum Memorial Cancer Hospital & Research Centre, participating in initiatives such as breast cancer awareness campaigns and fundraising programs.[18]
Collaborations
[edit]SAPPHIRE X WWF
[edit]SAPPHIRE partnered with the World Wide Fund for Nature (WWF) to launch the 'Art for a Cause' capsule collection. This initiative featured limited-edition T-shirts designed by five artists, with proceeds supporting WWF-Pakistan’s conservation efforts.[19][20]
SAPPHIRE X Yousuf Bashir Qureshi
[edit]Collaborating with designer Yousuf Bashir Qureshi, Sapphire introduced 'An Ode to Life,' a limited-edition scarf for Breast Cancer Awareness Month. Featuring intricate dahlias and neuron motifs, all proceeds were donated to the Indus Hospital’s Breast Cancer Research Wing.[21]
SAPPHIRE X Shaukat Khanum Memorial Hospital
[edit]SAPPHIRE has a long-standing partnership with the Shaukat Khanum Memorial Cancer Hospital, supporting initiatives such as 'Just Beat It' and 'Pinktober Shop for a Cause.' The brand was recognized with the Shaukat Khanum Corporate Social Responsibility Award.[18]
SAPPHIRE West X 7UP
[edit]In collaboration with 7UP, SAPPHIRE West launched 'The UP Collection,' a streetwear-inspired line for Gen Z. The collection included gender-fluid designs and was marketed toward younger consumers. The campaign was recognized by Effie Worldwide for marketing effectiveness.[22][23]
Stores
[edit]Sapphire has basic stores, factory outlet, concept stores & next gen stores:[24]
Pakistan
[edit]Sindh
[edit]Punjab
[edit]- Lahore
- Islamabad
- Rawalpindi
- Faisalabad
- Multan
- Sialkot
- Gujranwala
- Bahawalpur
- Mandi Bahauddin
- Sheikhupura
- Gujrat
- Sargodha
- Sahiwal
Khyber Paktunkhwa
[edit]AJK
[edit]See also
[edit]References
[edit]- ^ a b c Hassan, Taimoor (September 23, 2019). "After years of expanding its retail footprint, Sapphire turns online and with a market valuation of 200+100 million dollars on psx making it one of the most valuable startups in pakistan". Profit by Pakistan Today.
- ^ a b "PACRA Rating Report on Sapphire Retail Limited" (PDF). Pakistan Credit Rating Agency (PACRA). December 13, 2024. Retrieved 2025-02-28.
- ^ "Sapphire's concept store opens doors in Lahore". The Express Tribune. 20 August 2016.
- ^ "Contact Us". SapphireOnline PK Store.
- ^ a b "Sapphire Textile Mills - At a Glance". Sapphire Textile Mills. Retrieved 2025-02-28.
- ^ "Board of Directors". Sapphire Retail Limited. Retrieved 2025-02-28.
- ^ "After years of expanding its retail footprint, Sapphire turns online". Profit Pakistan Today. 23 September 2019. Retrieved 2025-02-28.
- ^ "PACRA Rating Report on Sapphire Retail Limited" (PDF). Pakistan Credit Rating Agency (PACRA). December 13, 2024. Retrieved 2025-03-21.
- ^ "State of B2C E-Commerce in Pakistan" (PDF). Data Darbar. 2022. Retrieved 2025-03-21.
- ^ "First look at new 'beautifully designed' store opening in The Broadway TODAY". Bradford Telegraph and Argus. October 17, 2024.
- ^ "Sapphire's first UK store to open at The Broadway on Friday". The Telegraph & Argus. February 2025. Retrieved 2025-02-28.
- ^ "New Bullring store opens in Birmingham". Birmingham Mail. February 2025. Retrieved 2025-02-28.
- ^ "Store Locator". Sapphire Online. Retrieved 2025-02-28.
- ^ "South Asian Fashion Now Closer Than Ever". Threads. Retrieved 2025-02-28.
- ^ "Sapphire: Helping a Pakistani fashion brand expand in the UK". Fullers Logistics. Retrieved 2025-03-21.
- ^ "Sapphire Towards a Sustainable Future - Little by Little". Synergyzer. 10 March 2023. Retrieved 2025-02-28.
- ^ "Sapphire Introduces Reusable Canvas Bags Made from 100% Fabric Waste". Pakistan Point. Retrieved 2025-02-28.
- ^ a b "Sapphire honoured with Shaukat Khanum Corporate Social Responsibility Award". Dawn. 11 February 2022. Retrieved 2025-02-28.
- ^ "SAPPHIRE X WWF". Sapphire Online. Retrieved 2025-02-28.
- ^ "WWF Pakistan - Green Office Program". WWF Pakistan. Retrieved 2025-02-28.
- ^ "SAPPHIRE X YBQ". Sapphire Online. Retrieved 2025-02-28.
- ^ "SAPPHIRE WEST X 7UP". Sapphire Online. Retrieved 2025-02-28.
- ^ "7UP X Sapphire West - The UP Collection". Effie Awards. Retrieved 2025-02-28.
- ^ "Store Locator". www.sapphireonline.pk.
External Links
[edit]
- Privately held companies of Pakistan
- High fashion brands
- Clothing companies established in 2014
- Retail companies established in 2014
- Clothing brands of Pakistan
- Companies based in Karachi
- Companies based in Lahore
- Companies based in Islamabad
- Pakistani brands
- Pakistani companies established in 2014
- Multinational companies headquartered in Pakistan
- 2020s fashion
- Textile companies of Pakistan
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