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Free ad-supported streaming television

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Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by advertising akin to over-the-air or cable TV stations. Platforms following this model include Pluto TV, Rakuten TV, The Roku Channel, Samsung TV Plus, Tubi, and Xumo. These services stand apart from platforms predominantly featuring user-generated content (like YouTube and Twitch), as well as from subscription-based services (like Amazon Prime Video and Netflix). The term was coined by Alan Wolk to differentiate the category in a December 2018 article in TVREV.[1][2]

Platforms

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The FAST ecosystem has several layers. The best-known FASTs are the aggregators, which fall into three categories.

These aggregators operate primarily in the United States as of 2024, though some, like Pluto TV,[8] Plex,[9] and Samsung TV Plus[10] operate in additional countries or worldwide.

In addition to aggregator apps, there are FASTs run by a single provider such as E.W. Scripps' Scripps News, PocketWatch and FilmRise that also provide their content for use in linear channels on the aggregator apps.

Content and channels

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Content on FAST services can potentially cover all television genres as well as movies, which are the most popular type of content on the FASTs.[11] Content options can include original and/or archive programming not available through subscription streaming services. Although many FAST channels resemble traditional cable specialty channels, others may have an even narrower focus on a single program or media franchise (such as Sailor Moon, TV Patrol, It's Showtime, or the American version of Fear Factor).[12][13][14][15][16]

While some linear FAST channels are exclusive to specific platforms, others, such as Cheddar, Court TV, Kapamilya Online Live, and Kapuso Stream are distributed through multiple providers.[17][18][19][20] Such shared channels may feature different content and presentation, or may feature less or more total commercials depending on the provider.[21] FASTs owned by major media companies have the advantage of being able to leverage their parent companies extensive libraries.[22][23]

Variety estimated that 1,455 linear channels were available through major FAST platforms as of June 2022.[24] By May 2024, that number had risen to 1,943.[25]

Growing popularity

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As per Nielsen's monthly streaming ratings for the US market, called "The Gauge", three of the FAST services were in the Top 10 of all streaming services in 2023. In the September 2023 ratings,[26] Tubi, with 1.3% of viewing, ranked fifth among all streaming services, The Roku Channel, with 1.1% ranked seventh, and Pluto TV, with 0.8% ranked tenth.

In January 2024, over 1,500 FAST TV channels are currently in airing in the U.S. across various services.[27]

References

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  1. ^ Hayes, Dade (December 14, 2022). "Free, Ad-Supported Television Is Catching On FAST: Boosters Hail It As Second Coming Of Cable, But Just How Big Is Its Upside?". Deadline. Retrieved July 11, 2024.
  2. ^ "Week In Review: AT&T Reveals The Three Faces Of Warner, Pluto Discovers Europe". TVREV. Retrieved September 21, 2024.
  3. ^ "Kapamilya Online Live goes 24/7 on YouTube, now available in over 180 countries". ABS-CBN Corporation. August 2, 2021. Retrieved August 2, 2021.
  4. ^ "GMA Kapuso Stream debuts on YouTube, Facebook; goes head-to-head with ABS-CBN's Kapamilya Online Live". LionhearTV. June 22, 2022. Retrieved May 21, 2024.
  5. ^ "'BINGE Korea' FAST Platform Launches in the U.S." Variety. Retrieved January 9, 2023.
  6. ^ Bouma, Luke (February 1, 2024). "Meet Zeam a New Free Streaming Service Focused on Local News, Sports, & Culture". Cord Cutters News. Retrieved September 8, 2024.
  7. ^ Cheng, Roger (February 14, 2024). "Zeam, a Free Streaming Service Featuring Local News, Travel and Sports Content, is Now Live". Cord Cutters News. Retrieved September 8, 2024.
  8. ^ Manfredi, Lucas (December 1, 2022). "Paramount Global Debuts Pluto TV in Canada". Retrieved December 8, 2022.
  9. ^ Perez, Sarah (July 23, 2020). "Plex launches a live TV service with over 80 free channels, most available worldwide". TechCrunch. Retrieved December 8, 2022.
  10. ^ Spangler, Todd (August 30, 2022). "Samsung TV Plus Launches Rebrand, Unveils New Content Partnerships". Variety. Retrieved December 8, 2022.
  11. ^ "The FAST And The Serious". TVREV. Retrieved December 8, 2022.
  12. ^ Bridge, Gavin (July 1, 2022). "The FAST Approach to Streaming Content: A Special Report". Variety. Retrieved August 5, 2022.
  13. ^ "'It's Showtime' surprises viewers with sudden broadcast on AllTV". LionhearTV. June 17, 2024. Retrieved June 17, 2024.
  14. ^ Richard de Leon (June 18, 2024). "Tahimik lang: It's Showtime balik-Channel 2, napapanood na rin sa ALLTV". balita.net.ph. Retrieved June 18, 2024.
  15. ^ "'It's Showtime' debuts on GMA Network with a bang". GMA News. April 6, 2024. Retrieved April 6, 2024.
  16. ^ "[ANALYSIS] A new era of noontime TV: GMA-7 takes in ABS-CBN's 'It's Showtime'". Rappler. April 10, 2024. Retrieved April 10, 2024.
  17. ^ "'It's Showtime' surprises viewers with sudden broadcast on AllTV". LionhearTV. June 17, 2024. Retrieved June 17, 2024.
  18. ^ Richard de Leon (June 18, 2024). "Tahimik lang: It's Showtime balik-Channel 2, napapanood na rin sa ALLTV". balita.net.ph. Retrieved June 18, 2024.
  19. ^ "'It's Showtime' debuts on GMA Network with a bang". GMA News. April 6, 2024. Retrieved April 6, 2024.
  20. ^ "[ANALYSIS] A new era of noontime TV: GMA-7 takes in ABS-CBN's 'It's Showtime'". Rappler. April 10, 2024. Retrieved April 10, 2024.
  21. ^ Pierce, David (March 30, 2017). "Inside Cheddar, the Would-Be CNBC of the Internet". Wired. Retrieved August 5, 2022.
  22. ^ Hayes, Dade (October 31, 2022). "Pluto TV To Add 6,300-Plus Episodes From CBS Vault To Its Free Streaming Service As Paramount Global Divisions Harmonize". Deadline. Retrieved December 8, 2022.
  23. ^ Peterson, Tim (August 6, 2019). "WTF is FAST?". Digiday. Retrieved July 29, 2022.
  24. ^ Bridge, Gavin (July 11, 2022). "What to Expect Next in FAST". Variety. Retrieved August 5, 2022.
  25. ^ Keys, Matthew (May 2024). "Free streaming channel count drops slightly to 1,943, report says". The Desk. Retrieved June 1, 2024.
  26. ^ "Sports gave broadcast channels a second straight month of viewing gains in September". Nielsen. Retrieved August 1, 2024.
  27. ^ Hayes, Dade (January 17, 2024). "Are We Reaching Peak FAST? With The Number Of Channels North Of 1,500 In The U.S., Industry Execs See A Shakeout Coming – But That May Not Be A Bad Thing". Deadline. Retrieved January 31, 2024.
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