DescriptionCars on Gold Coast Highway, Surfers Paradise.jpg
English: The South Coast region was a very popular holiday destination for servicemen returning from World War II. However, inflated prices for real estate and other goods and services led to the nickname of "Gold Coast" from 1950.
By the 1960s the Gold Coast's infrastructure had grown considerably, and the local building industry was able to support the development of high-rise holiday apartments and hotels (the first of which, Kinkabool, was completed in 1959).
Surfers Paradise had firmly established itself as the leading destination and the introduction of bikini-clad meter maids in 1965 to feed parking meters by the beach to prevent holidaymakers from getting parking fines was a particularly popular innovation. In 1965, the world water skiing championships were held at the Surfers Paradise Ski Gardens, now known as Sea World. This was the first international event held on the coast.
Description source:
Wikipedia
View the original image at the Queensland State Archives:
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