KZZA

KZZA
Muenster, Texas;
Broadcast area	Northern sections of the Dallas-Fort Worth Metroplex
Frequency	106.7 MHz
Branding	La Ranchera 106.7 FM
Programming
Language(s)	Spanish
Format	Regional Mexican
Ownership
Owner	Estrella Media; (Estrella Radio License of Dallas LLC);
Sister stations	KBOC, KNOR
History
First air date	September 9, 1990 (as KXGM at 106.5)
Former call signs	KXGM (1990–2002); KKDL (2002–2005)
Former frequencies	106.5 MHz (1990–2002)
Call sign meaning	KZZA = Casa (previous format)
Technical information
Facility ID	23017
Class	C
ERP	75,000 watts
HAAT	620 meters (2,030 ft)
Links
Website	https://larancheradallas.estrellatv.com/radio/la-ranchera-dallas

KZZA (106.7 MHz "La Ranchera 106.7 FM") is a commercial FM radio station licensed to Muenster, Texas, and serving northern communities in the Dallas-Fort Worth Metroplex. It is owned by Estrella Media and it broadcasts a gold-based Regional Mexican radio format.^{[citation needed]}

KZZA has an effective radiated power (ERP) of 75,000 watts. The transmitter is off Farm-to-Market Road 730 North in Rosston, Texas.^[1]

History

Oldies and Dance

The station signed on the air on September 9, 1990, at 106.5 MHz. It had the call sign KXGM and aired an oldies format. In 2001, it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with HBC that it would not change to a Spanish-language format for five years.^{[citation needed]}

On August 14, 2002, it launched another English-language format, Dance Top 40, as KKDL (106.7 KDL) It used the slogans "The Dance Leader" and later, "The Texas Party Station."^{[citation needed]}

(Today, the KXGM call letters are assigned to a religious station serving Waterloo, Iowa; while the KKDL calls are used by a Spanish-language religious station in Dilley, Texas.)

"Casa" Rhythmic Contemporary

On February 16, 2005, it moved in a bilingual rhythmic contemporary direction as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction. But by 2006, KZZA began leaning more towards "Hurban" product and less dependent on traditional rhythmic fare, resulting in the station going "Hurban" full-time.

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.^[2]

After a year of 'Urban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R and BDS moved KZZA back to their rhythmic panels in May 2007. With that move, Casa 106.7 was marketed under the slogan "Hip-Hop Y Mas".

Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA was the only one that featured club mix shows every night of the week, unlike competitors, which relegated mix shows to the weekends.

On July 7, 2008 the station shifted back to Hispanic Rhythmic, leaving only Radio One's KBFB as the only rhythmic station in Dallas/Fort Worth. Although Casa 106.7 was broadcasting on a rimshot frequency, it has created a loyal following with English and Spanish-speaking listeners throughout a five-year run.

Classic Regional Mexican

On April 6, 2009, the station again switched formats, this time to Spanish language Classic Regional Mexican music as "La Bonita 106.7." The station featured host Ermilo Obiedo every morning from 7am to 1pm. The rest of the programming ran with no disc jockeys. This was due to KEGL changing formats back to active rock in 2007.

On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7". Liberman uses the "La Ranchera" name for other Classic Regional Mexican stations in its portfolio. From the time of the rebranding until 2018 and again in September 2019, KZZA was simulcast on KZMP 1540 AM until it was sold in May 2023.

Slogans

The Dance Leader (2002–2003)
The Texas Party Station (2003–2004)
Where Latinos Live. (2004–2007)
Where Reggaeton Lives. (2006–2007)
Hip-Hop Y Mas. (2007)
DF Dub's Party Station (2007–2009)
Viejitas pero bonitas (2009–2016)
La Ranchera Me Gusta Mas! (2016–present)

Signal

Unlike most of the area's FM stations (such as competitors KLNO and KMVK), which transmit their signals from Cedar Hill, KZZA transmits its signal from an unincorporated area within the county borders of Cooke, Montague, and Wise. Therefore, KZZA's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Bowie, Gainesville, and Sherman, to as far north as Ardmore, Oklahoma, but is considerably weaker in Dallas and areas Southeast of the city itself.

References

^ Radio-Locator.com/KZZA
^ Calif. media company to buy Dallas radio stations - Dallas Business Journal

External links

La Ranchera 106.7 - official website
Facility details for Facility ID 23017 (KZZA) in the FCC Licensing and Management System
KZZA in Nielsen Audio's FM station database
DFW Radio Archives
DFW radio/TV history

[1] Radio-Locator.com/KZZA

[2] Calif. media company to buy Dallas radio stations - Dallas Business Journal

[1]

[2]

v t e Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAJE - Ingleside KAMA – El Paso KAMA-FM – Deer Park KAMM - University Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KBZO - Lubbock KCHX – Odessa KCOT – Cotulla KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGFZ - Burke KGSR - Cedar Park KGVL – Greenville KHFZ – Pittsburgh KHRO – El Paso KHVU – Houston KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLFZ – Jacksonville KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTD - Temple KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOKE-FM - Thorndale KOPY - Alice KOVE-FM – Galveston KOYE – Frankston KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAE - Elgin KTAM – Bryan KTJM – Port Arthur KTLH – Hallsville KTNO – Plano KTNZ – Amarillo KTXO - Goldsmith KTXX-FM - Bee Cave KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVUD – Bay City KVUJ – Lake Jackson KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXTN – San Antonio KXVR-LP – Corpus Christi KXZX-LP – Juilliard KXZY-LP – Waco KYLP-LP – Greenville KYST – Texas City KZAM – Pleasant Valley KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZNX – Creedmoor KZZA – Muenster
Defunct	KERB-FM – Kermit KJNZ – Hereford KJOJ-FM – Freeport KMUL – Farwell KOZA – Odessa KPDB – Big Lake KXPL – El Paso
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

v t e Estrella Media
Radio stations	KBOC KBUA KBUE KEBN KEYH KJOJ-FM KNOR KNTE KQQK KRQB KTJM KVNR KWIZ* KZZA
Television stations	KETD KRCA KSDX-LD KVPA-LD KZJL WASA-LD WESV-LD WGEN-TV WVFW-LD
Television networks	Estrella TV
Other assets	Liberman Broadcasting tower (Era, Texas)
* Sale to Universal Church pending
Website: estrellamedia.com