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Short-form content

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"Short video" redirects here. For the concept of short films, see Short film.
"Video clip" redirects here. For the film, see Video Clip.

Short-form content (also known as short-form videos) are short videos, often from movies or entertainment videos, that are published on platforms like YouTube Shorts, TikTok, and others.

Short-form content has become popular among young people, especially those of Generation Z and Alpha, shaping modern internet culture.[1][2] Short-form content gained some popularity in the 2010s before becoming even more popular in the 2020s, especially with the creation of platforms such as TikTok, YouTube Shorts, Instagram Reels, etc.

Most short-form content today is usually shown as a vertical video up to a few minutes long (3 minutes maximum for YouTube Shorts content as of 2024). They can contain snippets of videos taken out of context and made as memes. Sometimes short-form content can be used to attract the public to the user's other accounts or their other long-form contents.

History

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A video example in short-form format, featuring Endeavour docking at the ISS

Short videos became popular in the 2010s. Snapchat started allowing users to share 10-second videos in 2012.[3] Vine, which was launched in 2013 and restricted videos to a maximum length of six seconds, helped short-form videos achieve mainstream popularity and gave rise to a new generation of public figures such as Kurtis Conner, David Dobrik, Danny Gonzalez, Drew Gooden, Liza Koshy, Shawn Mendes, Jake Paul, Logan Paul, and Lele Pons.[4][5] Instagram responded to Vine's popularity by adding the ability to share 15-second videos in 2013, and has since expanded its video functionality with numerous additional features, including Reels.[6]

Following Vine's closure in 2017,[7] most of its notable users began making longer videos on YouTube.[8] After TikTok merged with Musical.ly in 2018, TikTok became the most widely used short-form video app and has since become one of the world's most popular apps.[9] In 2020, Vine co-founder Dom Hofmann launched Vine's intended successor Byte (later renamed Clash and then Huddles).[10] In 2021, as a response to the ever-increasing competition presented by TikTok, YouTube launched YouTube Shorts to host videos up to a maximum length of 60 seconds,[11] later extending it to 3 minutes in 2024.[12] YouTube Shorts collectively earned over 5 trillion views within 6 months.[13]

See also

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References

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  1. ^ Roman, David (2024-02-18). "How Gen Z is using social media". WeAreBrain. Retrieved 2025-01-08.
  2. ^ "More than half of Gen Zers watch longform videos on social media". EMARKETER. Retrieved 2025-01-08.
  3. ^ Colao, J.J. (December 14, 2012). "Snapchat Adds Video, Now Seeing 50 Million Photos A Day". Forbes. Retrieved April 10, 2017.
  4. ^ Hathaway, Jay (July 5, 2013). "Vine and the art of 6-second comedy". The Daily Dot. Retrieved July 25, 2013.
  5. ^ "Twitter is shutting down Vine". Business Insider. Retrieved 2018-11-12.
  6. ^ Langer, Eli (June 23, 2013). "Instagram Video Taking a Swing at Vine: Study". CNBC. Retrieved April 30, 2017.
  7. ^ "Twitter Is Shutting Down Vine". Variety. October 27, 2016. Retrieved 17 December 2016.
  8. ^ "The golden age of YouTube is over". www.theverge.com. April 5, 2019. Retrieved 2020-11-20.
  9. ^ Lucic, Kristijan (2022-08-15). "Top 8 Best Short-Form Video Android Apps – Updated August 2022". Android Headlines. Retrieved 2022-09-22.
  10. ^ "Vine co-founder plans to launch successor Byte in Spring 2019". techcrunch.com. 8 November 2018.
  11. ^ Spangler, Todd (2021-03-18). "YouTube Shorts Beta Hits U.S., Video Giant Lays Out Road Map for TikTok Rival". Variety. Retrieved 2022-05-18.
  12. ^ "Understand three-minute YouTube Shorts - YouTube Help". support.google.com. Archived from the original on 2024-12-18. Retrieved 2025-01-08.
  13. ^ Spangler, Todd (25 January 2022). "YouTube Shorts Tops 5 Trillion Views to Date, Platform to Test Shopping and Branded Content for TikTok-Style Videos". Variety.

Further reading

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  • Dilworth, Dianna (30 August 2006). "AOL joins online video battle". DMNews. Retrieved 2 March 2007.
  • Jay Dedman, Joshua Paul. Videoblogging, John Wiley & Sons, June 26, 2006. ISBN 0-470-03788-1.
  • Michael Verdi, Ryanne Hodson, Diana Weynand, Shirley Craig. Secrets of Videoblogging, Peachpit Press, April 25, 2006. ISBN 0-321-42917-6.
  • Stephanie Cottrell Bryant. Videoblogging For Dummies, For Dummies, July 12, 2006. ISBN 0-471-97177-4.
  • Lionel Felix, Damien Stolarz. Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication, Focal Press, April 24, 2006. ISBN 0-240-80831-2.
  • Andreassen, T. B. & Berry, D M. (2006). Conservatives 2.0. Minerva. Norway. Nr 08 2006. pp 92–95
  • Jennie Boure, "Web Video: Making It Great, Getting Noticed", Peachpit Press, 2009, ISBN 978-0-321-55296-9
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