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ABC Kids (Australia)

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ABC Kids
Logo used since 2020
TypeChildren's programming • Toddler programming
CountryAustralia
Broadcast areaNationally
NetworkABC Television
Programming
Language(s)English
Picture format576i SDTV
720p HDTV[a]
Ownership
OwnerAustralian Broadcasting Corporation
Sister channelsABC TV
ABC TV HD
ABC Family
ABC Entertains
ABC News
History
Launched13 September 1991; 33 years ago (1991-09-13) (programming block)
2 May 2011; 13 years ago (2 May 2011) (part–time channel)
Former namesABC For Kids (1991–2001, 2009–2015)
ABC Kids (2001–2009, 2015–present)
ABC For Kids on 2 (2009–2011)
ABC 4 Kids (2011–2015)
Links
Websiteabc.net.au/tv/abckids/
Availability
Terrestrial
ABN Sydney (DVB-T)546/674 @ 12 (226.5 MHz)
ABV Melbourne (DVB-T)562 @ 12 (226.5 MHz)
ABQ Brisbane (DVB-T)578 @ 12 (226.5 MHz)
ABS Adelaide (DVB-T)594 @ 12 (226.5 MHz)
ABW Perth/Mandurah (DVB-T)738 @ 12 (226.5 MHz)
ABT Hobart (DVB-T)626 @ 8 (191.5 MHz)
ABD Darwin (DVB-T)642 @ 30 (543.5 MHz)
FreeviewChannel 22 (shared with ABC Family)
Streaming media
ABC iview live stream

ABC Kids is the Australian Broadcasting Corporation's part-time channel, broadcasting shows between the hours of 4am and 7:30pm for children 6 years old and younger, including an upper preschool audience.[1] It shares the same bandwidth as ABC Family which broadcasts outside ABC Kids' scheduled hours.

History

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Origins

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In 1989, ABC for Kids was formed as a children's music label. Its first project was titled 0–9.[2] In 1991, all children's programming on the ABC was organized into a daily broadcasting block under the name ABC For Kids. This new programming block featured a range of programming ranging from preschoolers to young children and included both old and new content. The logo featured six blocks (3 across, 2 down) with the top row lettered "A", "B" and "C", and the bottom row featuring an apple, a bee and a carrot beneath their respective letter.

2001–2009

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In August 2001, the ABC For Kids timeslot was rebranded as ABC Kids and content was expanded to include shows for older children as well as younger children. A new logo was also introduced, featuring a solid green Lissajous curve (taken from the ABC's logo) overlaid with "ABC Kids" in lowercase blue letters.

2001–2003: ABC Kids and Fly TV channels

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In addition to the daily broadcasting block on the ABC, a new children's channel with the ABC Kids branding commenced transmission nationally on 1 August 2001 on channel 21, becoming ABC Television's first digital multichannel service. The service was officially inaugurated by former ABC Managing Director, Jonathan Shier, at the Australian Parliament House in Canberra on 7 August 2001. The ABC launched the channel without additional funding, hoping that its success would prompt an additional government grant.[3] ABC Kids was broadcast from 6:00am to 6:00pm, with the remaining broadcasting time occupied by its sister service, Fly TV.

Fly TV was launched on 1 November 2001 to feature programming aimed at teenagers and young adults up to early 20s[4] and broadcast a 6-hour block from 6:00pm to 12:00am, which was repeated from 12:00am to 6:00am. In addition to their availability on free-to-air television, the ABC Kids and Fly TV channels were also available on Austar channel 14 and Optus TV channel 21.

The ABC Kids and Fly TV channels were discontinued on 30 June 2003 in the first of a series of cuts to save around A$25 million a year for the ABC. The ABC could not secure government funding to keep the channel on-air, and the sluggish uptake of digital television in Australia at the time made justifying a digital-only channel with a low viewership against the cost of keeping the channel on-air difficult.[5][6] However, the ABC Kids brand still remained throughout this period on the ABC's daily children's broadcasting block.

After the close of the ABC Kids and Fly TV channels, programming for younger Fly TV viewers was integrated into the ABC Kids broadcasting block.

2009–2011: Split between two channels

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In February 2009, two daily blocks of children's programming were launched as ABC1 For Kids, running from 8:00am to 10:00am and 3:00pm to 4:00pm on ABC1. On 4 December 2009, at the same time as the launch of ABC3, a new preschool children's block, ABC For Kids on 2 was launched on ABC2, featuring children's programming each day until 6pm.[7][8] Some ABC2 programmes had to be cancelled or relocated to other channels, such as Rage. The classic ABC For Kids logo from 1991 was rendered in 3D when the ABC for Kids name was revived.

2011–present: Part-time channel refocus

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In May 2011, the Weekday Morning Children's Block on ABC1 was removed. ABC for Kids on 2 rebranded as ABC 4 Kids and was refocused as a part-time channel for preschoolers sharing the same bandwidth of ABC2 between 6am and 7pm. A new logo based on the ABC3 logo was also introduced.[9]

In early 2014 all children's programming was removed from the main ABC channel and was divided between ABC 4 Kids and ABC3.[10] Broadcasting of the channel was rescheduled to begin at 5am instead of 6am on 7 July 2014.[11]

On 2 March 2015, the name of the channel was changed to ABC Kids and a new logo inspired by the classic children's logo was unveiled.[12]

Within the rebrand of ABC Comedy on 4 December 2017, broadcasting of the channel was rescheduled to end at 7:30pm instead of 7pm.[13]

The channel again received a new logo and look on 17 March 2020, introducing three animated characters based on the classic logo (an apple, a bee and a crocodile named Croc, instead of a carrot). The rebrand was designed by ABC Made, the ABC's in-house award-winning creative team.[14]

On 1 January 2023, ABC Kids lost an hour of programming, with the closedown and the transition to ABC TV Plus moved to 6:30pm; the ABC cited that ABC TV Plus wanted to take advantage of a "co-viewing" audience of older children and adults in the evenings at that hour, but the decision was criticised by parents who were used to the 7:30pm closedown. On 13 February 2023, the ABC reverted the change and moved ABC Kids' closedown back to 7:30pm. Big shows such as Bluey are still prevalent on the site.[15]

Programming

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Main articles: List of programs broadcast by ABC (Australian TV network) § ABC Kids & ABC TV Plus, List of programs broadcast by ABC (Australian TV network) § Foreign, and List of programs broadcast by ABC (Australian TV network) § Preschool programs on ABC Kids

See also

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Notes

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  1. ^ Available on the ABC iview live stream.

References

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  1. ^ "Frequently Asked Questions". ABC TV. Australian Broadcasting Corporation. 9 July 2019. Archived from the original on 8 March 2023. Retrieved 16 July 2023.
  2. ^ Casimir, Jon (13 October 1989). "Reluctant Reptiles". The Sydney Morning Herald. Sydney: John Fairfax and Sons. p. 68. Retrieved 11 May 2024 – via Newspapers.com.
  3. ^ "ABC Launches Kids Channel" (Press release). Australian Broadcasting Corporation. 7 August 2001. Archived from the original on 8 September 2007. Retrieved 21 September 2007.
  4. ^ Ellis, Scott (28 October 2001). "ABC hopes Fly will put a buzz in digital TV". The Sun-Herald. Sydney: John Fairfax Holdings. p. 41. Retrieved 11 May 2024 – via NewsBank.
  5. ^ "ABC Closes Digital Multichannels" (Press release). Australian Broadcasting Corporation. 26 May 2003. Archived from the original on 31 December 2012. Retrieved 25 September 2007.
  6. ^ Crabb, Annabel (27 May 2003). Written at Melbourne. "Anger over the ABC's cuts for kids". The Age. Canberra: John Fairfax Holdings. Archived from the original on 4 July 2003. Retrieved 11 November 2023.
  7. ^ Calder, Kate (1 October 2009). "ABC3 Australia moves to fill first sked". Kidscreen. Retrieved 11 November 2023.
  8. ^ Bodey, Michael (23 October 2009). "Aunty puts new face on kids' programs". Local. The Australian. Sydney: News Limited. p. 5. Retrieved 11 May 2024 – via NewsBank.
  9. ^ "ABC to launch new ABC 4 Kids branding". The Tube. 21 April 2011. Archived from the original on 5 May 2011. Retrieved 5 May 2011.
  10. ^ Knox, David (21 January 2014). "ABC Kids programming moving to multichannels". TV Tonight. Retrieved 11 November 2023.
  11. ^ ABC Kids [@abckids] (7 July 2014). "ABC4Kids now commences at 5am, seven days a week. Here's information about our new schedule: http://ab.co/1kxKyTx" (Tweet) – via Twitter.
  12. ^ "ABC Kids unveils new brand identity via brand, design and communications agency Hulsbosch". Campaign Brief. 10 March 2015. Retrieved 17 January 2016.
  13. ^ "ABC KIDS - Extended Hours". Facebook. 27 November 2017.
  14. ^ "ABC Kids unveils fresh new brand identity". AdNews. 18 March 2020. Retrieved 11 November 2023.
  15. ^ Knox, David (12 February 2023). ""We've listened to the audience feedback": ABC backflips on kids programming time". TV Tonight. Retrieved 12 February 2023.
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