Aarong
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| Company type | Retail Fashion Brand |
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| Industry | Design, sales of clothing, accessories, jewellery, home goods, development, economic empowerment of women |
| Founded | Dhaka, Bangladesh (18 December 1978) |
| Founder |
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| Headquarters | , Bangladesh |
Area served | Bangladesh |
Key people | Tamara Hasan Abed (Managing Director) |
| Products | Clothing Jewellery Fabric Non-textile craft Leather goods Footwear Houseware |
| Revenue |  US 350 million (2018) |
| Parent | BRAC |
| Website | www |
Aarong (Bengali: আড়ং, lit. 'Village Fair') is a social enterprise chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-nine outlets in nine Bangladeshi metropolitan cities.[1]
Controversies
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Directorate of National Consumers Rights Protection (DNCRP) fined Tk4.5 lakh to Uttara outlet of Aarong and closed it for a day for selling same products in double price within a gap of five days. Following on a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain's flagship store on Jashimuddin Avenue at Uttara on 31 May 2019 and fined them after finding the allegation to be true. Monjur Mohammad Shahriar, deputy director of Directorate of National Consumers Rights Protection (DNCRP) led the drive but he was transferred later.[2]
References
[edit]- ^ "Aarong opens its 29th outlet". bangladeshpost.net. 15 March 2024. Archived from the original on 23 April 2024.
- ^ "Aarong Uttara outlet fined, closed for 24hrs". The Independent. 4 June 2019. Archived from the original on 5 August 2021. Retrieved 9 June 2019.
External links
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Media related to Aarong at Wikimedia Commons
