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Al Nassma Chocolate

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Al Nassma Chocolate LLC
IndustryChocolate
FoundedOctober 22, 2008; 16 years ago (2008-10-22) in Dubai
Headquarters
Dubai
,
UAE
Key people
Martin van Almsick (General Manager)
ProductsChocolates & confectionery
Websitewww.al-nassma.com

Al Nassma Chocolate LLC is a manufacturer and retailer of camel milk chocolates. Founded in Dubai in 2008,[1] the company retails its products in Dubai and in Europe,[2] Hong Kong, and Malaysia.[3]

History

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Al Nassma Chocolate is the United Arab Emirates' first and only camel milk chocolate brand,[4] founded on October 22, 2008. The development and launch of the brand took almost four years.[5]

Products

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The company's products include 70g camel milk chocolate bars in several flavors: whole milk, nuts and cocoa 70% (dark), Arabia (with a mix of Arabian spices such as cardamom and cinnamon), macadamia orange and dates; camel-shaped chocolates, Camel Caravan, with macadamia nut and honey cream filling; hollow camel figures; and various kinds of pralines.[6]

Arab cuisine traditionally includes camel milk in various forms.[7][8]

Its 70g chocolate bars are wrapped in double printed gold foil; while pralines are packaged in boxes resembling camel hide. Wooden boxes sourced from Holzmanufaktur Liebich in Germany are used for Camel Caravan, and the camel figures are wrapped in golden foil, and packed in gift boxes.[9]

Production process

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Al Nassma manufactures its own chocolates from cocoa beans. In 2006 the company set up a Halal-certified production facility.[10] The milk from which the chocolates are produced comes from camels at the Camelicious Farm in Umm Nahad. The farm belongs to the Emirates Industry for Camel Milk & Products (EICMP). The farm houses over 3,500 camels. The camels are milked twice daily, yielding around 5,000 litres of raw camel milk,[11] which is pasteurised in an ISO 22000 certified dairy plant.[12] A portion of the milk is bottled for sale under the Camelicious label. The remaining is freeze-dried and airlifted to be sent to a factory in Austria where the chocolate mass is manufactured in a chocolate mass factory.[13]

Al Nassma makes use of around 150 ml of fresh and pasteurised camel milk[14][15] in one bar of whole milk chocolate. All ingredients – including camel milk, sugar, cocoa beans, cocoa paste, cocoa butter, bourbon vanilla, honey,[16] Arabian spices, pistachios, dates, macadamia nuts and orange zest have no artificial colour or additives.[17]

The molding of most products as well as most of the packaging is done at the company's headquarters in Dubai, UAE.[18]

Spread & reach

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Since its inception in 2008, Al Nassma has sold its camel milk chocolate mainly through camel-shaped kiosks.[18][19] There is also an Al Nassma branded shop at the Camelicious camel farm in the desert.[20]

There are sales kiosks at The Dubai Mall, including ‘At the Top’, Burj Khalifa, the Burj Al Arab, Souk Madinat Jumeirah, Jumeirah Hotels & Resorts,[21] Bab Al Shams Hotel, Emirates Towers Hotel, Atlantis, The Palm, Kempinski, Grand Hyatt and Anantara Hotels & Resorts. It is sold in duty free outlets in the Persian Gulf region, including Dubai Duty Free, Qatar Duty Free.[22]

In 2009 Al Nassma started exporting its camel milk chocolates via UPS to Japan, Hong Kong, Malaysia and the US,[23][24] Germany,[25] Switzerland, Austria, Czech Republic, France and the UK.

The products are sold in retail locations within UAE shopping malls, hotels and resorts and in duty frees in several countries. They are also sold at Julius Meinl am Graben in Vienna[26] and Prague since 2013, and at Selfridges in London since early 2014, and KaDeWe in Berlin.[27][28]

In June 2014, Al Nassma and Gebr. Heinemann opened duty-free sales in Vienna Duty Free and Istanbul Duty Free,[29] and on cruise liners of MSC Cruises.[30]

References

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  1. ^ "Al Nassma launches camel milk chocolate". TradeArabia.
  2. ^ "Kamelfleisch ist in den Golfstaaten eine Delikatesse". Der Spiegel (in German). 1 November 2013.
  3. ^ Divecha, Devina (1 July 2014). "Al Nassma in business venture with global retailer". Hotelier Middle East.
  4. ^ Sambidge, Andy (23 October 2008). "Dubai firm's world first with camel-milk chocolate". Arabian Business.
  5. ^ http://ameinfo.com/blog/company-news/a/al-nassma-chocolate/al-nassma-chocolate-launches-firstretail-outlet-at-sharjah-international-airport/. {{cite web}}: Missing or empty |title= (help)[dead link]
  6. ^ Gulf Africa Magazine. May 2013. pp. 22, 24. {{cite magazine}}: Missing or empty |title= (help)
  7. ^ "Emirates Industry". camelicious.ae. Archived from the original on 2 April 2015. Retrieved 19 March 2015.
  8. ^ Camel milk not just for desert. Euronews. 1 April 2013 – via YouTube.
  9. ^ "Niederbayerisches Holz im Orient". liebich-holz.de (in German). Archived from the original on 5 February 2016.
  10. ^ "Schokolade & Kakao: Al Nassma Chocolate LLC. - United Arab Emirates". Homborg finest food. Archived from the original on 2 April 2015. Retrieved 19 March 2015.
  11. ^ "Dubai-based camel milk producer plans to enter European market". ArabianIndustry.com.
  12. ^ "404error". Archived from the original on 19 March 2015. Retrieved 19 March 2015. {{cite web}}: Cite uses generic title (help)[dead link]
  13. ^ "World's first camel-milk chocolates going global". Reuters. 21 July 2009.
  14. ^ "Camel milk chocolate producer Al Nassma to expand to US, Japan". Archived from the original on 30 August 2011. Retrieved 19 March 2015.
  15. ^ "Al Nassma's luxurious and delectable path to success". Advantage Austria. Archived from the original on 2 April 2015.
  16. ^ Todorova, Vesela. "Dubai launches camel-milk chocolate". thenational.ae.
  17. ^ "Camel milk chocolates: 'Godiva of Middle East'". NY Daily News. 22 July 2009. Retrieved 21 March 2015.
  18. ^ a b Kutscher, Rico (24 December 2013). "Confiserie-Geschäfte in der arabischen Welt: Kamelmilch-Schokolade erfolgreich in der Nische". Neue Zürcher Zeitung (in German).
  19. ^ "Dubai camel milk firm see 100% growth in a year". Arabian Business. 14 July 2013.
  20. ^ "Mommy In Dubai - An Everyday Expat Blog: Venue/Product Review: "Al Nassma Chocolate Store" & "Camelicious" Farm". mommyindubai.com. Archived from the original on 4 May 2013.
  21. ^ Lyons, Collette (26 April 2011). The Unofficial Guide to Dubai. Unofficial Guides. p. 213. ISBN 9780470688663.
  22. ^ "Al Nassma Chocolate now in Qatar". Arabian Gazette. July 2013.
  23. ^ Chibber, Kabir (10 December 2010). "BBC News - Logistical leaps help small companies go global". BBC News.
  24. ^ "Camel Milk Chocolate, Al Nassma from Dubai at NY Chocolate Show 2009 opening October 30 - Serge the Concierge". sergetheconcierge.com.
  25. ^ Susanne Happe (26 November 2013). "Weihnachtsmärkte eröffnet: Eintauchen ins Lichtermeer". rundschau-online.de. Archived from the original on 2 April 2015. Retrieved 19 March 2015.
  26. ^ Advantage Austria. "Al Nassma – erste und feinste Kamelmilchschokolade jetzt auch bei Julius Meinl am Graben". Advantage Austria. Archived from the original on 2 April 2015. Retrieved 19 March 2015.
  27. ^ "Dubai Eye 103.8: Al Nassma 25.03.2014". audioboom.com. Archived from the original on 7 January 2017. Retrieved 6 January 2017.
  28. ^ "UAE made camel milk chocolate to go on sale at Selfridges' chocolate library in London". The National. 25 May 2014. Archived from the original on 19 March 2015. Retrieved 6 January 2016.
  29. ^ "UAE's Camel Chocolate Brand Al Nassma Partners With Global Duty Free Retailer". Gulf Business. 24 June 2014.
  30. ^ "Gebr. Heinemann gives Al Nassma global options". Trbusiness. 3 July 2014.

Bibliography

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  • Deborah R. Prinz, Deborah Prinz. On the Chocolate Trail: A Delicious Adventure Connecting Jews, Religions, History, Travel, Rituals and Recipes to the Magic of Cacao. Paperback – October 1, 2012; Page 156
  • Linda Low- Abu Dhabi's Vision 2030: An Ongoing Journey of Economic Development. Hardcover July 16, 2012; Page 35
  • Rainer Hermann- Die Golfstaaten: Wohin geht das neue Arabien?- Die Zukunft der arabischen Welt 1 Oct 2011; Page
  • Rurubu Resort Dubai-るるぶドバイ. September 2012; Page 33
  • Emiko Furuya- 世界の恵美子古谷チョコレート.Chocolate in the World. 14 Januar 2010; Page 4
  • Camel Milk - New Observations. U. Wernery.. Central Veterinary Labs, Dubai, UAE.
  • Proceedings of International Camel Conference, Feb. 16/17, 2007; Page 200 – 204.
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