Alida (software company)
 | |
| Formerly | Vision Critical |
|---|---|
| Company type | Private |
| Industry | Market Research |
| Founded | 2000 |
| Headquarters | , |
Area served | Worldwide |
Key people |
|
| Products | Research and Insights Platform |
| Subsidiaries | Angus Reid Public Opinion |
| Website | www |
Alida is a Canadian software company that provides market research and analysis tools. It allows research communities to gather feedback to improve customer experiences and product innovation.[1]
The company is headquartered in Toronto and has offices in Vancouver, Hong Kong, London, Manila, Minneapolis, Munich, New York, Paris, Seattle, Singapore, and Sydney. Alida’s Total Experience Management platform helps organizations build verified and engaged communities of customers.[2]
History
[edit]The company was founded as Vision Critical in 2000 by Andrew Reid.[3][4]
By 2011 the company had installed its 500th digital community.[5] In 2019, the company expanded into the customer experience management market with a new executive team.[6]
In 2020, Vision Critical rebranded to Alida.[7] Between 2020 - 2022 the company released over 200 new enhancements to its Total Experience Management platform.[8]
References
[edit]- ^ "Alida gains deeper understanding of customer feedback with Amazon Bedrock". Amazon AWS. 4 March 2024.
- ^ "Alida Introduces Alida TXM Amidst Year of Continuous Innovation". Financial Post. 10 August 2021. Retrieved 1 July 2025.
- ^ El Akkad, Omar (2013). "Vision Critical Communications Inc". Profit Guide. Archived from the original on 13 June 2013. Retrieved 5 June 2013.
- ^ "How Vision Critical sees the future of brand engagement | Washington Times Communities". 22 December 2013. Archived from the original on 22 December 2013. Retrieved 5 July 2023.
- ^ "Vision Critical reaches milestone with 500th Community Panel". TechVibes. Retrieved 5 June 2013.
- ^ "Vision Critical hires Ross Wainwright as new CEO as it looks to revive growth". The Globe and Mail. 3 December 2019. Retrieved 5 July 2023.
- ^ "Vancouver-founded Vision Critical sheds name, rebrands as Alida". Business in Vancouver. Retrieved 5 July 2023.
- ^ "Major Upgrade for Alida Sparq". Mr Web. 14 December 2020.