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American Music Awards of 2010

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38th Annual American Music Awards
American Music Awards of 2010 logo
DateNovember 21, 2010
LocationMicrosoft Theater,
Los Angeles, California
CountryUnited States
Most awardsJustin Bieber (4)
Most nominationsEminem (5)
WebsiteAmerican Music Awards
Television/radio coverage
NetworkABC
RCTI
Runtime127 minutes
Viewership11.6 million
Produced byDick Clark Productions
← 2009 · American Music Awards · 2011 →

The 38th Annual American Music Awards were held November 21, 2010, at the Nokia Theatre L.A. Live in Los Angeles, California. The awards recognized the most popular artists and albums from 2010's music list. Nominees were announced on October 12, 2010 by Demi Lovato and Taio Cruz. Justin Bieber was nominated for, and won, four awards, including Artist of the Year. Usher and Eminem both won two awards; the former was nominated for three and the latter, five.[1]

Performers

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Artist(s) Song(s) Ref
Rihanna "Love the Way You Lie (Part II)"
"What's My Name?"
"Only Girl (In the World)" 		[2]
Enrique Iglesias
Pitbull 		"Tonight (I'm Lovin' You)"
"I Like It" 		[3]
Miley Cyrus "Forgiveness and Love" [4]
Diddy - Dirty Money "Coming Home" [5]
Kid Rock "Times Like These" [6]
The Black Eyed Peas "The Time (Dirty Bit)" [7]
Katy Perry "Firework" [8]
Justin Bieber "Pray"
Bon Jovi "What Do You Got?"
"You Give Love a Bad Name"
"It's My Life" 		[9]
P!nk "Raise Your Glass" [10]
Ne-Yo "Champagne Life"
"One in a Million"
"Telekinesis"
"Beautiful Monster" 		[11]
Taylor Swift "Back to December"
"Apologize" 		[12]
Christina Aguilera "Express" [13]
Usher
Swedish House Mafia 		"DJ Got Us Fallin' in Love"
"Miami 2 Ibiza"
"One" 		[14]
Train "Marry Me"
"Hey, Soul Sister" 		[15]
Kesha "Take It Off"
"We R Who We R" 		[16]
Carlos Santana
Gavin Rossdale 		"Get It On"
"Take Me to the River" 		[15]
Backstreet Boys
New Kids on the Block 		"Everybody (Backstreet's Back)"
"Hangin' Tough"
"I Want It That Way"
"Step by Step"
"You Got It (The Right Stuff)"
"Larger than Life" 		[17]

Presenters

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Nominees and winners

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Artist of the Year T-Mobile Breakthrough Artist
Favorite Pop/Rock Male Artist Favorite Pop/Rock Female Artist
Favorite Pop/Rock Band/Duo/Group Favorite Pop/Rock Album
Favorite Country Male Artist Favorite Country Female Artist
Favorite Country Band/Duo/Group Favorite Country Album
Favorite Rap/Hip-Hop Artist Favorite Rap/Hip-Hop Album
Favorite Soul/R&B Male Artist Favorite Soul/R&B Female Artist
Favorite Soul/R&B Album Favorite Soundtrack
Favorite Alternative Rock Artist Favorite Adult Contemporary Artist
Favorite Latin Artist Favorite Contemporary Inspirational Artist

Ratings

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The ceremony was watched by 11.6 million viewers and received a 4.3 preliminary rating in the 18–49 demographic. At the time, It marked the lowest ratings ever for the ceremony, with competition coming from NBC Sunday Night Football.[18]

References

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  1. ^ Johnston, Maura (November 21, 2010). "AMAs: Big Wins for Justin Bieber, Usher". Rolling Stone. Wenner Media. Retrieved November 21, 2010.
  2. ^ Ziegbe, Mawuse (November 21, 2010). "Rihanna Opens American Music Awards With Island Flavor". MTV News. MTV Networks. Archived from the original on November 23, 2010. Retrieved November 21, 2010.
  3. ^ Vena, Jocelyn; Elias, Matt (November 19, 2010). "Enrique Iglesias To Perform 'Raunchier' New Single At AMAs". MTV News. MTV Networks. Archived from the original on November 22, 2010. Retrieved November 20, 2010.
  4. ^ Hammel, Sara (November 21, 2010). "Miley Cyrus to Sing 'Forgiveness and Love' at American Music Awards". People. Time Inc. Retrieved November 21, 2010.
  5. ^ Rodriguez, Jayson (November 21, 2010). "Diddy-Dirty Money Get AMA Crowd Swaying With 'Coming Home'". MTV News. MTV Networks. Archived from the original on November 25, 2010. Retrieved November 21, 2010.
  6. ^ Kaufman, Gil (November 21, 2010). "Kid Rock Gets Mellow At The American Music Awards". MTV News. MTV Networks. Archived from the original on November 23, 2010. Retrieved November 21, 2010.
  7. ^ Dinh, James (November 21, 2010). "Black Eyed Peas Give Glow-In-The-Dark AMA Performance". MTV News. MTV Networks. Archived from the original on November 23, 2010. Retrieved November 22, 2010.
  8. ^ Vena, Jocelyn (November 21, 2010). "Justin Bieber Gets Serious With 'Pray' At AMAs". MTV News. MTV Networks. Archived from the original on November 23, 2010. Retrieved November 21, 2010.
  9. ^ Kaufman, Gil (November 21, 2010). "Bon Jovi Bring Arena Rock To The American Music Awards". MTV News. MTV Networks. Archived from the original on November 25, 2010. Retrieved November 21, 2010.
  10. ^ Kaufman, Gil (November 21, 2010). "Pink Toasts AMA Crowd With 'Raise Your Glass'". MTV News. MTV Networks. Archived from the original on November 25, 2010. Retrieved November 21, 2010.
  11. ^ Ziegbe, Mawuse (November 20, 2010). "Ne-Yo Promises 'Theatrical' AMA Performance". MTV News. MTV Networks. Archived from the original on November 22, 2010. Retrieved November 21, 2010.
  12. ^ Vena, Jocelyn (November 21, 2010). "Taylor Swift Goes 'Back To December' With Snowy AMA Performance". MTV News. MTV Networks. Archived from the original on November 23, 2010. Retrieved November 21, 2010.
  13. ^ Kaufman, Gil (November 21, 2010). "Christina Aguilera Struts Through 'Express (Burlesque)' At AMAs". MTV News. MTV Networks. Archived from the original on November 25, 2010. Retrieved November 21, 2010.
  14. ^ Rodriguez, Jayson (November 21, 2010). "Usher Shows Off Fancy Footwork At AMAs". MTV News. MTV Networks. Archived from the original on November 25, 2010. Retrieved November 22, 2010.
  15. ^ a b Martens, Todd (November 21, 2010). "American Music Awards 2010: Rihanna, Katy Perry, Santana, Ke$ha and all the performances, graded". Los Angeles Times. Los Angeles. Archived from the original on 28 November 2010. Retrieved November 22, 2010.
  16. ^ Vena, Jocelyn (November 21, 2010). "Ke$ha Proclaims 'We R Who We R' At AMAs". MTV News. MTV Networks. Archived from the original on November 25, 2010. Retrieved November 21, 2010.
  17. ^ Vena, Jocelyn (November 21, 2010). "Backstreet Boys And New Kids On The Block Close The AMAs". MTV News. MTV Networks. Archived from the original on November 23, 2010. Retrieved November 21, 2010.
  18. ^ Hibberd, James (November 22, 2010). "AMAs Hit All-Time Ratings Low". Billboard. Prometheus Global Media. Retrieved November 22, 2010.
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