Broken Yolk Cafe
 | |
| Company type | Private |
|---|---|
| Industry | Foodservice |
| Founded | 1979 |
| Headquarters | Pacific Beach, San Diego, California |
Number of locations | 40 (10 upcoming) (2024) |
Area served | Arizona California Idaho Nevada Texas |
| Revenue | $64M (2019)[1] |
| Owner | John Gelastopoulos[1] |
| Website | www |
The Broken Yolk Cafe is an American restaurant chain serving American breakfast foods mixed with Tex-Mex cuisine. Founded in 1979, it has forty locations mainly in Southern California, with others in other areas of the Western United States. The restaurant is most known for its Eggs Benedict.
History
[edit]The Broken Yolk Cafe was founded in 1979, in the Pacific Beach neighborhood of San Diego.[2][3][4] John Gelastopoulos, a real estate restaurant broker, bought the restaurant in 1993.[1][5][6]
The company began to franchise its locations in 2007.[7] Adam Richman visited one of the chain's restaurants in 2009 as a part of the third season of Man v. Food. He was able to complete the restaurant's BYC Challenge.[2] In 2015, the first location in Arizona was opened, in the city of Mesa.[8] Fifteen locations were opened in Florida in 2016 in the chain's first foray into the East Coast. A Midwest location, in Illinois, was also opened in that year.[9] The first Nevada location was in Las Vegas, opened in 2019.[10] In 2020, the first restaurant in Idaho was opened, in Boise.[11]
Menu
[edit]Items served by the Broken Yolk Cafe include breakfast burritos, avocado toast, açaí bowls, parfaits, steel-cut oats, skillets, omelettes, Eggs Benedict, huevos rancheros, machaca, chilaquiles, pancakes, waffles, French toast, crêpes, burgers, a club sandwich, a BLT, melt sandwiches, salads, and the signature two eggs of any style with a choice of home fries, hash browns, fruit, Mexican rice, refried beans, black beans, and bread like biscuits, muffins, tortillas, and English muffin. Cocktails, juices, coffees, and beer are also offered.[2][12][13]
The chain also offers the BYC Challenge, where participants have to finish a twelve-egg omelette stuffed with, mushrooms, onions, cheese, and chili in under an hour. Accompanying the omelette are large servings of home fries and two biscuits. Those who complete the challenge will be placed on the Hall of Fame, receive a t-shirt, and not have to pay.[14][13][15]
Locations
[edit]As of 2024, the Broken Yolk Cafe has 40 locations. 29 of them are in California and concentrated around the southern part of the state. Otherwise, it has four in both Arizona and Nevada, two in Texas, and one in Idaho.[2]
Reception
[edit]The Broken Yolk Cafe has received awards in the "Best Breakfast" category by The San Diego Union-Tribune, San Diego Reader, San Diego Magazine, and San Diego CityBeat.[3]
References
[edit]- ^ a b c Concepcion, Mariel (February 14, 2019). "Broken Yolk Owner Built Up a Breakfast Chain Empire". NBC 7 San Diego. Archived from the original on April 24, 2024. Retrieved October 24, 2024.
- ^ a b c d "Official website". Archived from the original on October 3, 2024. Retrieved October 23, 2024.
- ^ a b "Broken Yolk Café opens Escondido location". Daily Times-Advocate. June 21, 2018. Archived from the original on September 18, 2021. Retrieved October 24, 2024.
- ^ Petre, Holly (December 14, 2022). "Broken Yolk Café is writing a serendipitous story". Nation's Restaurant News. Retrieved October 24, 2024.
- ^ Parente, Michele (June 10, 2019). "Restaurants are a risky business: here's how 4 beat the odds". The San Diego Union-Tribune. Retrieved October 24, 2024.
- ^ Stern, Gary (August 20, 2019). "Broken Yolk Café: Another Breakfast/Lunch Specialist On The Rise". Forbes. Archived from the original on November 29, 2023. Retrieved October 24, 2024.
- ^ "Business Spotlight: The Broken Yolk Cafe is breaking out of its San Diego shell!". The San Diego Union-Tribune. July 9, 2015. Retrieved October 24, 2024.
- ^ McClellan, Jennifer (February 20, 2015). "2/23: Broken Yolk Cafe opens in Mesa, first in Arizona". The Arizona Republic. Archived from the original on May 28, 2023. Retrieved October 24, 2024.
- ^ "Business Spotlight: Broken Yolk Cafe expands across U.S." The San Diego Union-Tribune. January 28, 2016. Retrieved October 24, 2024.
- ^ Stapleton, Susan (January 24, 2019). "Tiki Toast and Golden State Benedicts Arrive in March". Eater. Archived from the original on September 27, 2023. Retrieved October 24, 2024.
- ^ Deeds, Michael (September 17, 2020). "This California chain has 'huevos,' Boise. It's opening a restaurant with Idaho flair". Idaho Statesman. Retrieved October 23, 2024.
- ^ Clay, Joanna (February 28, 2015). "Open & Shut: San Diego's Broken Yolk, custom fast pizza, new spinning studio". The Orange County Register. Archived from the original on June 9, 2023. Retrieved October 24, 2024.
- ^ a b Bieri, Pamela (December 6, 2016). "Broken Yolk Cafe dishes eggs and more at two locations". The Desert Sun. Archived from the original on February 8, 2023. Retrieved October 24, 2024.
- ^ Martin, Bradley (August 7, 2017). "San Diego's Broken Yolk Cafe To Crack Las Vegas". Eater. Archived from the original on February 25, 2024. Retrieved October 24, 2024.
- ^ Stapleton, Susan (April 16, 2019). "A New Breakfast Champion Debuts at Town Square". Eater. Archived from the original on December 2, 2023. Retrieved October 24, 2024.