Category:Marketing strategy

• Marketing strategy

A

• Account-based marketing
• Adversarial purchasing
• All-inclusive resort
• Alliance marketing
• Asymmetric competition

C

• Cannibalization (marketing)
• Chaotics
• Category design
• Co-marketing
• Competitive advantage
• Competitive heterogeneity
• Competitor analysis
• Core product
• Counterprogramming (film distribution)

D

• Defensive strategy (marketing)
• Demographic profile
• Direct-to-consumer
• Diversification (marketing strategy)

F

• First-mover advantage

G

• GE multifactorial analysis

H

• Horizontal integration
• Hubert Gatignon
• Hunger marketing
• Hype (marketing)

L

• Limited edition candy
• Loyalty marketing

M

• Market development
• Market environment
• Market penetration
• Market share
• Marketing myopia
• Marketing warfare strategies
• Mass customization
• Mass-market theory
• Media engagement framework
• Media strategy
• Megamarketing
• Multi-domestic strategy

N

• Non-price competition

P

• PESO model
• Positioning (marketing)
• Product bundling
• Product life-cycle management (marketing)
• Profit Impact of Market Strategy

R

• Reputation marketing
• Retail

S

• Simalto
• Sustainability marketing myopia
• Sustainable market orientation
• Switching barriers

T

• Total addressable market
• Trading up the chain
• Trust signals
• Typology of business strategies

V

• Vertical disintegration
• Vertical integration