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Celltick Technologies

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Celltick Technologies
Company typePrivately held company
IndustryTelecommunications
Founded2000 (2000)
FoundersRonen Daniel, Uri Baron, and brothers Ran and Yossi Wellingstein
DefunctApril 21, 2022 (2022-04-21)
FateAcquired
SuccessorUtimaco
Headquarters
New York
,
United States of America
Area served
Worldwide
Key people
Jan Frykhammar (Chairman)
Ronen Daniel (Co-Founder & CEO)
ProductsMAGEN (Mass Alert Geo Emergency Notifications) Suite of Products
OwnerUtimaco
Number of employees
79 (2022)
Websitewww.celltick.com [dead link]

Celltick Technologies was an American telecom technology company specializing in emergency population warning systems, cell broadcasting and mass notification platforms.[1][2] The company was acquired by Utimaco in 2022.[3][4]

The company was also known for creating software applications which were used by mobile carriers, original equipment manufacturers (OEMs) and governmental organizations.[5]

History

[edit]

The company was founded in 2000 by co-founder Ronen Daniel.[6][7] In 2005, the company raised $11 million from Amadeus Capital Partners and Jerusalem Venture Partners to expand in western Europe.[8]

During 2002, in pre-android era, Celltick released its first product – software named as LiveScreen, for mobile operators.[9][10][11] The aim was to deliver mobile contents and services directly to the handset of the consumers.

The software was later extended on the symbian os, for the handsets manufactured by Nokia. The software had an applet embedded within the SIM card.[12][13][14][15]

LiveScreen was used by multiple mobile operators worldwide including BSNL, Airtel, Tele2, Vodafone, and Taiwan Mobile, Globe Telcom Philippines.[16][17][18]

In 2013, Celltick released the Start interface for android based handsets,[19][20][21] which was utilized by multiple mobile operators and device manufacturers reaching around 150 million installations.[22][23]

In 2019, the Start division was acquired by Taboola.[24][25][26]

In January 2021, Frykhammar, former CFO and CEO of Ericsson joined Celltick as chairman of the board. Subsequently, Celltick became known for providing services to mobile operators and governments in Europe to meet the requirements of Article 110 in the legislation of the European Electronic Communications Code, mandating all member states to deploy a mobile public warning system by June 2022.[27][28][29]

In April 2022, the company was acquired by German based cybersecurity firm Utimaco to expand its services to include public-warning and mass notification systems.[30]

References

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  1. ^ Rai, Archana (2007-10-22). "'We want to work with cos that have a global focus'". mint. Retrieved 2021-03-23.
  2. ^ "Celltick Technologies Gets $11 Million". Wall Street Journal. 2005-03-07. ISSN 0099-9660. Retrieved 2021-03-23.
  3. ^ "Utimaco acquires Celltick; bringing easy-to-deploy Public Warning Systems to India". CRN India. November 15, 2022.
  4. ^ "Utimaco Expands Through Acquisition of Celltick". Security Sales & Integration. April 21, 2022.
  5. ^ "Celltick - Delivering growth in mobile engagement" (PDF).
  6. ^ "Ronen Daniel, Celltick Technologies Ltd: Profile and Biography". Bloomberg.com. Retrieved 2021-03-23.
  7. ^ "Celltick Technologies". Start-Up Nation Finder. Retrieved 2021-03-23.
  8. ^ "Funds in brief: Asset management fuels profit at Close Brothers (Published 2005)". The New York Times. 2005-03-08. ISSN 0362-4331. Retrieved 2021-03-23.
  9. ^ Trusca, Sorin. "Celltick Launches LiveScreen Media". softpedia. Retrieved 2021-03-23.
  10. ^ "CELLTICK WINS GOLD IN THE FUTURE MOBILE AWARDS FOR THEIR CONTRIBUTION TO MOBILE ADVERTISING".
  11. ^ "Azercell Pleased With ARPU Generated From Celltick's LiveScreen Media". Science 2.0.
  12. ^ "Sagem Orga launches new native client for Celltick's LiveScreen app - Comms Business". www.commsbusiness.co.uk. Retrieved 2021-03-23.
  13. ^ Sylvers, Eric (2008-01-16). "Advertisers' direct cellphone connection (Published 2008)". The New York Times. ISSN 0362-4331. Retrieved 2021-03-23.
  14. ^ "Investegate -Celltick Announcements - Celltick: Celltick Drives Users to Coca Cola Thailand Mob..." www.investegate.co.uk. Retrieved 2021-03-23.
  15. ^ "Coca-Cola runs mobile campaign to promote Coke Zero - Marketing Dive". www.mobilemarketer.com. Retrieved 2021-03-23.
  16. ^ "Celltick - Delivering growth in mobile engagement". Edison. Retrieved 2021-03-23.
  17. ^ "BSNL Join Hands With Celltick To Launch Cell Broadcast Service". BW Businessworld. Retrieved 2021-03-23.
  18. ^ www.ETTelecom.com. "Aircel partners Celltick LiveScreen to launch mobile marketing service 'A!LIVE' - ET Telecom". ETTelecom.com. Retrieved 2021-03-23.
  19. ^ "This App Is About To Make Your Android Phone A Lot Better". Business Insider. Retrieved 2021-03-23.
  20. ^ Celltick. "Celltick Launches Start, a Personalized, Customizable Android Interface for Businesses". www.prnewswire.com. Retrieved 2021-03-23.
  21. ^ Woods, Ben (2014-05-27). "Start for Android Is a Slick, Versatile Lock Screen Replacement". The Next Web. Retrieved 2021-03-23.
  22. ^ "Celltick's Start Adopted by America Movil Joining Deutsche Telekom, MTS, Cable & Wireless and Tens of Other Mobile Operators and OEMs". PRWeb. Retrieved 2021-03-23.
  23. ^ "Intex picks Celltick to customize start screen for Android users in India". The Economic Times. Retrieved 2021-03-23.
  24. ^ "Taboola acquires Celltick unit to expand mobile news monetization". www.mobilepaymentstoday.com. 2019-03-04. Retrieved 2021-03-23.
  25. ^ Orbach, Meir (2019-03-04). "Taboola Acquires Unit From Mobile Marketing Service Provider Celltick". CTECH - www.calcalistech.com. Retrieved 2021-03-23.
  26. ^ Haggin, Patience (2019-03-04). "Taboola Makes Acquisition to Bolster Its Take on Apple News". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-03-23.
  27. ^ "Your Guide to Public Safety Solution Providers". The Who-is-Who Directory In The Public Safety Industry - Sep 2020.
  28. ^ "CELL BROADCAST SERVICE(comprehensive document) - Telecommunications - Computer Networking". Scribd. Retrieved 2021-03-23.
  29. ^ Celltick. "Jan Frykhammar, Former Ericsson CFO and CEO, Joins Celltick as Chairman". www.prnewswire.com. Retrieved 2021-03-23.
  30. ^ "Utimaco Expands Through Acquisition of Celltick". Security Sales & Integration. April 21, 2022.
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