Draft:Autotrader Australia
Submission declined on 20 May 2025 by Greenman (talk).
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|  |
| Company type | Private |
|---|---|
| Industry | Online automotive classifieds |
| Founded | 2018 |
Area served | Australia |
| Parent | The Market Herald |
| Website | www |
Autotrader Australia (stylised simply as Autotrader) is an online automotive-classifieds marketplace based in Sydney. Launched on 30 November 2018 as the first international off-shoot of the American Autotrader brand, the site lists new, used and demonstrator vehicles from franchised dealers and private sellers and publishes consumer-facing editorial and pricing data for the Australian market.[1]
History
[edit]Plans for an Australian version of Autotrader surfaced in 2017 after Cox Automotive’s local arm bought News Corp's stake in CarsGuide.[1] Following a multimillion-dollar marketing push, the Australian site went live in 2018, promising to "reduce risk" for car buyers through transparent pricing and visible dealer reviews.[1] Creative agency Saatchi & Saatchi introduced the brand nationally in February 2019 with the integrated “A Smarter Way to Trade Auto” campaign that spanned television, outdoor, digital and print media.[2] A second brand platform, “Feel Like a Car Person,” debuted in July 2021 and shifted the focus from listings quantity to buyer empowerment and education.[3][4]
In August 2022, The Market Herald agreed to acquire Gumtree, CarsGuide and Autotrader, a deal completed on 31 August 2022.[5]
References
[edit]- ^ a b c "Autotrader to shift the gear by launching innovative automotive marketplace in Australia". Digital Dealer. Digital Dealer. 6 December 2018. Retrieved 20 May 2025.
- ^ "Autotrader launches 'A Smarter Way To Trade' campaign via Saatchi & Saatchi". B&T. The Misfits Media Company. 13 February 2019. Retrieved 20 May 2025.
- ^ "Autotrader launches "Feel Like a Car Person" via Saatchi & Saatchi". B&T. The Misfits Media Company. 13 July 2021. Retrieved 20 May 2025.
- ^ "Autotrader unveils new 'Feel Like A Car Person' brand platform". Campaign Brief. Campaign Brief. 14 July 2021. Retrieved 20 May 2025.
- ^ "The Market Herald bags Gumtree, Carsguide and Autotrader". Business News Australia.
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