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Draft:Coro Strandberg

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Coro Strandberg (born 1960) is a Canadian sustainability strategist and governance expert known for her contributions to advancing social and environmental considerations in business practices. She has played a significant role in promoting the integration of social purpose into organizational strategies, governance, and operations in Canada.[1][2]

Biography

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Early Life and Education

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Coro Strandberg was raised in Burnaby, British Columbia. She is one of four siblings born to a Danish immigrant who moved to Canada in the 1950s.[3] She holds Bachelor of Social Work (BSW) and Master of Social Work (MSW) degrees from the University of British Columbia.[4]

Vancity Credit Union

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In the late 1980s, Strandberg was elected as a director of Vancity Credit Union, one of Canada’s largest community credit unions, becoming its youngest board member at the time. She later served as Chair of the Board, where she contributed to developing Vancity’s social mission and advancing its reputation as a leader in corporate social responsibility and values-based banking. She was a founding trustee of Ethical Funds Inc., the founding chair of the Vancity Community Foundation, and helped launch the Vancity Capital Corporation. [5][6]

Public Sector Roles

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Strandberg has held roles in the public sector, including serving as Social Policy Director and Green Economy Policy Advisor for the Government of British Columbia from 1995 to 2000, where she developed sustainable development and green economy strategies.[7]

She was also the first Social Planner for the City of Surrey from 1990 to 1993, focusing on community development initiatives.[8]

Strandberg Consulting

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In 2004, Strandberg founded Strandberg Consulting, a firm that advises businesses, governments, and industry associations on sustainability strategies and governance.[9] Her consulting work has focused on integrating corporate social responsibility (CSR) and environmental, social, and governance (ESG) considerations into organizational decision-making and operations.[10] She is recognized for her expertise in sustainability leadership, transformational business practices, and the development of social purpose business models.[11][12][13][14]

Board Memberships and Advisory Roles

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Strandberg served on the board of the British Columbia Lottery Corporation, a provincial crown corporation, from 2018-2025.[15] Strandberg was also a member of the Government of British Columbia’s Emerging Economy Taskforce, established in 2018 to help shape and inform the future of the province’s economy.[16]

She is a member of the Office of the Auditor General of Canada’s Sustainable Development Commissioner Advisory Panel and of the Sustainability Steering Committee for the Canadian Standards Association (CSA Group). She has participated in advisory roles for national and international sustainability initiatives, including the ISO Working Group on purpose-driven organizations.[17]

Social Purpose Leadership

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Strandberg was a co-founder and advisor to the United Way BC Social Purpose Institute, which supports businesses in defining and implementing social purpose strategies.[18] Strandberg also co-founded and chairs the Canadian Purpose Economy Project (CPEP), an initiative aimed at fostering a purpose-driven economy in Canada. The project seeks to engage various stakeholders to create an enabling environment for social purpose businesses to thrive.[19]

In an interview with Forbes, she emphasized the role of business as a force for good and described the Purpose Economy as “the next evolution of capitalism.”[20]

A social purpose business, as defined in her work, has an enduring core reason for being, has a societal ambition and a desire to make the world better, and links its financial agenda with its societal agenda.[21]

Recognition

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Strandberg was recognized as Canada’s top Corporate Social Responsibility (CSR) consultant by Canada’s Clean50 in 2015 for her leadership in sustainability consulting.[22] In 2024, she received the Joyce Borden-Reed Distinguished Contribution Award for her innovation and leadership in governance from the Governance Professionals of Canada, where she also serves as a faculty member.[23]

Publications and Thought Leadership

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Strandberg has authored numerous publications on sustainability governance, ESG integration, and social purpose business models. Her work includes frameworks and toolkits for boards, associations, and companies seeking to embed sustainability into their operations.[24]

References

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  1. ^ "Coro Strandberg". Responsible Investment Association. Retrieved 8 May 2025.
  2. ^ Aziz, Afdhel (29 Oct 2024). "The Rise Of Canada's Purpose Economy : An Interview With Coro Strandberg". Forbes. Retrieved 8 May 2025.
  3. ^ "Strandberg, Coro". Scandinavian Business Club of British Columbia. Retrieved 14 May 2025.
  4. ^ "Annual Congregation for the Conferring of Degrees" (PDF). The University of British Columbia. Retrieved 16 May 2025.
  5. ^ "Coro Strandberg". Responsible Investment Association. Retrieved 8 May 2025.
  6. ^ "Board of Directors". Canadian Social Entrepreneurship Foundation. Retrieved 12 May 2025.
  7. ^ "Board of Directors". Canadian Social Entrepreneurship Foundation. Retrieved 12 May 2025.
  8. ^ "Board of Directors". Canadian Social Entrepreneurship Foundation. Retrieved 12 May 2025.
  9. ^ "About Coro". Strandberg Consulting. 24 August 2010. Retrieved 8 May 2025.
  10. ^ Destination Canada (21 July 2022). "Corporate Sustainability Pioneer Coro Strandberg on the Importance of Doing Good While Doing Well". Associations Now. Retrieved 8 May 2025.
  11. ^ Aziz, Afdhel (29 Oct 2024). "The Rise Of Canada's Purpose Economy : An Interview With Coro Strandberg". Forbes. Retrieved 8 May 2025.
  12. ^ Moore, Dene (7 July 2022). "Sustainable pay incentives are a growing trend in corporate Canada". The Globe and Mail. Retrieved 14 May 2025.
  13. ^ "2015 Consultants & Enablers". Clean50. 15 September 2014. Retrieved 14 May 2025.
  14. ^ "2012 Consultants & Enablers". Clean50. 7 June 2013. Retrieved 14 May 2025.
  15. ^ "Five new directors appointed to BC Lottery Corporation board". BC Gov News. Government of British Columbia. 19 October 2018. Retrieved 8 May 2025.
  16. ^ "Emerging Economy Task Force to guide B.C.'s economic strategy". Government of British Columbia. 10 July 2018. Retrieved 16 May 2025.
  17. ^ "Coro Strandberg". Saint Mary's University. Retrieved 14 May 2025.
  18. ^ Waddock, Sandra; Strandberg, Coro (5 April 2022). "5 Ways Companies Can Transform to Social Purpose". Network for Business Sustainability. Retrieved 14 May 2025.
  19. ^ "About Us". The Canadian Purpose Economy Project. Retrieved 8 May 2025.
  20. ^ Aziz, Afdhel (29 Oct 2024). "The Rise Of Canada's Purpose Economy : An Interview With Coro Strandberg". Forbes. Retrieved 8 May 2025.
  21. ^ "Social Purpose Business Definition". Strandberg Consulting. Retrieved 14 May 2025.
  22. ^ "Coro Strandberg". Sustainable Brands. Retrieved 14 May 2025.
  23. ^ "GPC announces this year's recipient of the 2024 Joyce Borden-Reed Distinguished Contribution Award!". Governance Professionals of Canada. Retrieved 14 May 2025.
  24. ^ "About Coro". Strandberg Consulting. 24 August 2010. Retrieved 8 May 2025.