Draft:Determ
Submission declined on 1 July 2025 by MCE89 (talk).
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Determ | |
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Developer(s) | Determ d.o.o. |
Type | Media monitoring, analytics, public relations software |
Website | determ.com |
Determ is a software-as-a-service platform for media monitoring and analytics, developed by the Croatian technology company Determ d.o.o. It enables public relations professionals and marketing teams to track media mentions across online and traditional sources, generate real-time alerts, and analyze communication impact using artificial intelligence.
Overview
[edit]Determ monitors global online sources, including news websites, blogs, forums, and social media platforms. In Croatia and Bosnia and Herzegovina, it also offers traditional media tracking, covering television, radio, and print publications.[1] Users can receive alerts about brand mentions, track sentiment trends, and access historical data for up to three years.
Features
[edit]Determ includes several features:
- Real-time alerts via email, Slack, and mobile apps
- Customizable dashboards for reporting
- AI assistant (Synthia) for automated article summaries and data analysis
- Export options (PDF and PPTX)
- Unlimited keyword tracking and advanced filters
The platform is used for public relations, crisis communication, competitor monitoring, and PR campaign measurement.[2]
Technology
[edit]Determ incorporates artificial intelligence to provide media summaries and data insights. Its assistant, Synthia, is integrated into the platform’s dashboard system and supports time-saving analysis for users.[3]
Market and Users
[edit]The tool is used by public relations agencies, corporations, institutions, and marketing teams. Its client base includes regional organizations as well as international businesses. Use cases include daily monitoring, reporting, reputation management, and competitive benchmarking.
Reception
[edit]Determ has been featured in several independent reviews of media monitoring tools.
In a 2025 industry roundup by Prowly, Determ was listed among the 13 best media monitoring services for PR professionals. The article highlights Determ's real-time alerts, sentiment scoring, and multichannel tracking capabilities.[4]
State of Digital Publishing included Determ in its “Best Media Monitoring Tools in 2025” report, citing its AI-powered capabilities and use by global publishers such as Forbes, The Guardian, and Reuters.[5]
Review aggregator G2 lists Determ with high user ratings for ease of use and real-time monitoring. Users praise its ability to transform large datasets into actionable insights.[6]
References
[edit]- ^ Praćenje tradicionalnih medija Presentation. Determ. 2023.
- ^ Mails for Determ Analytics Launch. Determ. 2023.
- ^ Determ vs Talkwalker. Determ. Retrieved 2025.
- ^ "13 Best Media Monitoring Services for PR". Prowly. June 2025. Retrieved 2025-06-30.
- ^ "13 Best Media Monitoring Tools in 2025". State of Digital Publishing. May 2025. Retrieved 2025-06-30.
- ^ "Determ Reviews 2025: Pricing, Features & Alternatives". G2. 2024. Retrieved 2025-06-30.
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