Draft:Ethos Technologies

Ethos
Company type	Private
Industry	Financial technology
Founded	2016; 9 years ago
Founders	Peter Colis, Lingke Wang
Headquarters	Austin, Texas, United States
Key people	Peter Colis (CEO)
Products	Life insurance

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Last edited by STEMinfo (talk | contribs) 0 seconds ago. (Update)

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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. FirstTimer25 (talk) 16:32, 30 May 2025 (UTC)

Ethos Technologies (Ethos) is an American insurance technology company.^[2] The company was founded in 2016, and is headquartered in Austin Texas.

History

Ethos was founded in 2016 by Peter Colis and Lingke Wang.^[3]^[1] The company's strategy was to simplify the process of buying life insurance, including eliminating medical exams.^[3] Will Smith, Robert Downey Jr., Kevin Durant and Jay-Z are investors.^[1]

In July 2021, the company was valued at $2.7 billion after a $100 million investment from Japanese investment holding company Softbank.^[4]

Products

Ethos develops machine learning and data science technology to help customers buy life insurance policies online.^[4]^[2] The company is not itself an insurer, but is a managing general underwriter that sells term life insurance policies created by insurers.^[1]^[4]

References

^ ^a ^b ^c ^d Shieber, Jonathan (October 30, 2018). "The Jay-Z-backed life insurance startup, Ethos, has raised $35 million". TechCrunch.
^ ^a ^b ^c Tan, Gillian; Lipschultz, Bailey (March 21, 2025). "Insurance Startup Ethos Taps Goldman as It Explores Going Public". Bloomberg. Retrieved June 4, 2025.
^ ^a ^b Bastone, Nick. "Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million". Business Insider.
^ ^a ^b ^c Beltran, Luisa. "Insurtech Ethos Valued at $2.7 Billion After SoftBank Investment". Barrons.

[auto2-1] Shieber, Jonathan (October 30, 2018). "The Jay-Z-backed life insurance startup, Ethos, has raised $35 million". TechCrunch.

[auto3-2] Tan, Gillian; Lipschultz, Bailey (March 21, 2025). "Insurance Startup Ethos Taps Goldman as It Explores Going Public". Bloomberg. Retrieved June 4, 2025.

[auto-3] Bastone, Nick. "Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million". Business Insider.

[auto1-4] Beltran, Luisa. "Insurtech Ethos Valued at $2.7 Billion After SoftBank Investment". Barrons.

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