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‘’‘Keyone’’’ is an Italian-origin headwear brand founded in 2002 in Venice, Italy. Known for its distinctive style, commitment to sustainability, and timeless designs, Keyone has established itself as a leader in the global boutique hat industry.

History

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Keyone was founded in 2002 in a small town near Venice, Italy, a region renowned for its rich cultural heritage and craftsmanship. The brand quickly gained recognition across Italy for its unique, modern designs inspired by Venice’s timeless elegance and historical influence on fashion.

In 2008, Keyone’s journey took an international turn when it partnered with Jeffrey Sun, a prominent figure in China’s hat industry. Sun, also known as “Jeffsun,” brought decades of experience in hat manufacturing and a deep passion for both Eastern and Western hat culture. This partnership marked a new chapter for Keyone, with Sun incorporating Chinese cultural elements into the brand’s Italian DNA.

Under Sun’s leadership, Keyone has continued to grow, blending traditional craftsmanship with modern sustainability practices and expanding its presence globally.

Philosophy and Design

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Keyone is dedicated to creating headwear that balances artistry, functionality, and environmental responsibility. The brand is renowned for: • ‘‘Unique Style:’’ Keyone hats are statement pieces that combine traditional techniques with contemporary aesthetics, making them both timeless and trendsetting. • ‘‘Sustainability:’’ The brand prioritizes ethical manufacturing, high-quality materials, and designs with longevity in mind to minimize environmental impact. • ‘‘Craftsmanship:’’ Inspired by Venetian traditions, Keyone hats reflect meticulous attention to detail, ensuring durability and elegance.

Notable Milestones

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• ‘’‘2002:’’’ Founding of Keyone in Venice, Italy. • ‘’‘2008:’’’ Partnership with Jeffrey Sun and expansion to the Chinese market. • ‘’‘2012:’’’ Introduction of innovative sustainability practices, including demand-driven production to reduce waste.

Operations and Global Reach

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Keyone operates as part of Hatters’ Hub, a global boutique hat brand collection founded by Jeffrey Sun in 2008. Through Hatters’ Hub, Keyone has been featured alongside other prestigious international brands, including Borsalino, Stetson, and ECUA-ANDINO.

The brand’s presence spans retail locations in Europe and Asia, offering personalized and high-end custom hat services. Keyone hats are celebrated for their ability to bridge Italian elegance and Chinese cultural elements, creating a truly global appeal.

Past Tradeshows and Exhibitions

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Keyone has actively participated in major tradeshows and exhibitions to showcase its designs and engage with global audiences. These events highlight Keyone’s influence in the fashion and accessories market: • ‘’‘2015:’’’ Exhibition at Milan Fashion Week, showcasing its sustainable and innovative hat designs. • ‘’‘2017:’’’ Featured in Shanghai International Hat Fair as part of Hatters’ Hub. • ‘’‘2019:’’’ Key participant in the “Crowning Beauty: Hat Culture and Hat Collection Exhibition” held in Nantong. • ‘’‘2021:’’’ Displayed at the Venice Artisan Fair, emphasizing its commitment to Venetian craftsmanship. • ‘’‘2023:’’’ Participated in the fourth “920 China Hat Festival” at Nantong Hat Culture and Creative Park, presenting a special collection celebrating cultural fusion.

Sustainability and Legacy

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Keyone is committed to sustainable fashion, designing hats that are environmentally friendly and built to last. By producing hats on demand, the brand reduces waste while maintaining its reputation for quality and craftsmanship.

Through its innovative approach and dedication to preserving cultural heritage, Keyone continues to inspire the global headwear industry, blending tradition with modernity.

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Official WebsiteHatters’ Hub Official Website

Category:Headwear brands Category:Italian fashion brands Category:Sustainable fashion

References

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