Draft:Magic (coffee)
Submission declined on 4 May 2025 by CoconutOctopus (talk).
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
| Type | Hot beverage, milk coffee |
|---|---|
| Place of origin | Melbourne, Australia |
| Main ingredients | espresso, steamed milk |
A magic is a coffee drink originating in Melbourne, Australia. It consists of a double shot of ristretto (a more concentrated and shorter extraction than a standard espresso), topped with steamed milk, and is typically served in a 5-6 oz cup. The resulting drink is smoother and less bitter than a traditional latte, with a stronger coffee-to-milk ratio than most standard milk coffees.
History
[edit]The drink is believed to have emerged in Melbourne’s laneway cafés in the early 2000s, with some attributing its invention to South Melbourne’s St Ali in 2005. A Fitzroy regular, Zenon Misko, later claimed to have coined the name “the magic” around 2006 after requesting a flat white in a smaller cup, praising its “magical” balance of espresso and milk.[1]
Preparation
[edit]A standard magic is prepared using a double ristretto (approximately 30 ml total), extracted into a 5-6 oz cup, and finished with silky, textured milk. The milk is often heated slightly cooler than for a flat white to preserve sweetness and smoothness. The name magic has been said to refer to the barista’s skill in balancing strength and texture to create a “magically” smooth drink.[2]
Cultural significance
[edit]Though nearly ubiquitous in Melbourne cafés, the Magic remains little known outside Victoria and often mystifies baristas elsewhere in Australia. It represents the city’s penchant for precise, “in-the-know” coffee orders and has even been featured on international menus, reflecting Melbourne’s influence on global coffee culture.[3]
Outside Australia
[edit]In 2023, British retailer Marks & Spencer introduced the magic to 330 of their in-store cafes. M&S Cafe head of coffee Tom Rawlinson describes a magic as:
“... a short coffee with a bold, intense flavour, but because it’s made with a double ristretto rather than a double espresso, it doesn’t have as much bitterness as other shorter coffees like a flat white or cortado. It’s called a magic as it is quite literally the magic ratio of coffee to milk.”[4]
See also
[edit]
References
[edit]- ^ Brook, Stephen (28 August 2022). "Have you ever had a magic? It's the coffee order of those in the know". The Age. Nine Entertainment Co. Pty Limited. Retrieved 22 April 2023.
- ^ Carlton, Alexandra (2025-04-02). "Here's How to Order Your Morning Caffeine in the No. 1 City for Coffee". Food & Wine. Retrieved 5 May 2025.
- ^ Katelaris, Eleanor (2025-01-14). "'Insane' Melbourne coffee order confusing Aussie baristas". news.com.au. Retrieved 5 May 2025.
- ^ Yun, Jessica (11 January 2023). "Melbourne's 'magic coffee' served to Brits in Marks & Spencer cafes". The Sydney Morning Herald.
- in-depth (not just passing mentions about the subject)
- reliable
- secondary
- independent of the subject
Make sure you add references that meet these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.