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Draft:On Air (streaming service)

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On Air B.V
IndustryStreaming media, Entertainment, Music industry, Film distribution
GenreConcert films, Live music, Music documentary, Performing arts
FoundedJanuary 2019
HeadquartersBaarn, the Netherlands; London, United Kingdom
Serviceslive streaming, video production, marketing, PR, distribution and delivery
Websiteonair.events

On Air (streaming service)

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On Air is a streaming service that specialises in live and on-demand concert performances, other forms of on-stage entertainment, and documentaries.[1] The platform provides access to recorded entertainment from various artists and venues, delivered in up to 4K UHD with Dolby Vision and Dolby Atmos. Viewers can access content through the On Air website, as well as apps for iOS, Apple TV, Android, Android TV, and Amazon Fire TV.[2][3]

On Air offers TVOD (transaction video on demand) access. The service features performances across multiple genres, including rock, pop, classical, and electronic music.[4]

The company has collaborated with production and distribution partners such as Mercury Studios and Spiritland Productions, among others.[5][6] They have worked with venues such as the Royal Albert Hall, BBC Studios, and OVO Arena Wembley.[7][8][9]

History and Operations

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On Air launched during 2019[10], with an aim to bring accessible live streaming and distribution capabilities to artists, labels and rights holders.[11]

The company launched it's first version of the platform in 2020 with a range of genres including rap, soul, and classical[12], working with artists such as Skepta and Arlo Parks.[13]

In July of 2021, the company streamed Reggae Recipe, a live version of a Capital XTRA radio show focused on dancehall, afrobeats, and reggae.[14] In September of that year, On Air's Synchron Stage Orchestra classical shows were recognised by Classic FM as one of "the best classical music and opera online streams available in 2021".[15] During this year, On Air also collaborated with with several major record labels to produce and stream live concert content for their artists, including Robert Glasper[16] and Anne-Marie.[17] They also were an official broadcast partner for the AIM Awards in 2021.[18]

In 2022, On Air experienced significant growth.[19] During this year, they released native mobile apps across iOS and Android with casting capabilities.[20] They continued to work with major record labels, streaming predominantly rock and pop during this period, including Years & Years[21] and 10cc.[22]

In 2023, On Air introduced TV apps across tvOS, AndoidTV and Amazon Fire TV. In collaboration with Dolby, On Air piloted live streaming 4K UHD with Dolby Vision and Dolby Atmos, including a real-time broadcast of All Time Low and on-demand concert of Noel Gallagher's High Flying Birds.[23] During 2023, the company introduced an offering of in-house editing and post-production services for concert shows.[24]

In 2024 On Air substantially expanded their library of available content through a partnership with Mercury Studios offering concerts of a variety of genres and shows, including The Rolling Stones, Katy Perry, Hans Zimmer and Bob Marley, among others.[25][26] In 2025, they worked with Devin Townsend on his rock-opera The Moth[27].

Notable Releases

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On Air has worked on a variety of concert productions. Examples are listed below, with a full catalogue available in the table at the end of the article.

Original Productions

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Distributed Content

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Services

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  • Event production, both on-site and remote, for live streaming, show editing and post-production including content quality upgrading such as upscaling, color grading (various formats including Dolby Vision) and audio mixing (various formats including Dolby Atmos).[24]
  • Provides content distribution and monetisation services through web, mobile and TV apps where users can access content on TVOD basis for live and pre-recorded content.[35]
  • Marketing services for digital marketing campaigns, aiming for high visibility and awareness of artist shows across social media platforms and various PR outlets.[35]
  • On Air also provides brand partnership services for artists to build relationships with brands through music content.[36]

Original Productions

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On Air has produced a number of original shows, in addition to distributing content from other artists and labels. These productions are filmed, produced, edited, and marketed in-house.[24] All shows produced by On Air since December 2020 are either in 4K UHD or 8K[37] with Dolby Vision and Dolby Atmos.

Full list of On Air productions[38]
Year Title Length Format
2020 Justin Mylo Live DJ Set 1h 9m HD, Stereo
2020 Sam Feldt Live DJ Set 1h 35m HD, Stereo
2020 Julian Jordan Live DJ Set 1h 5m HD, Stereo
2020 Beethoven's 9th Symphony 1hr 16m 8K, Dolby Vision, Dolby Atmos
2021 Wolfgang Amadeus Mozart 'Symphony No. 41 in C Major' 33m 4K UHD, Dolby Vision, Dolby Atmos
2021 Johannes Brahms' 'Symphony No. 4 in E Minor' 47m 4K UHD, Dolby Vision, Dolby Atmos
2021 Antonin Dvorak's 'Symphony No. 9 in E Minor' 48m 4K UHD, Dolby Vision, Dolby Atmos
2020 Arlo Parks Live At The Steel Yard 55m HD, Stereo
2020 Celebrate Tina by Berget Lewis 1h 1m HD, Stereo
2020 Skepta Live At The Steel Yard 1h 17m HD, Stereo
2021 Reggae Recipe Live! 1h 10m 4K UHD, Dolby Vision, Dolby Atmos
2021 Glasper / Martin Present Dinner Party 52m 4K UHD, Dolby Vision, Dolby Atmos
2021 Robert Glasper Electric Trio 52m 4K UHD, Dolby Vision, Dolby Atmos
2021 Anne-Marie: Therapy - The Live Experience 1h 27m 4K UHD, Dolby Vision, Dolby Atmos
2021 HRVY: Behind Closed Doors 1h 4K UHD, Dolby Vision, Dolby Atmos
2022 Kurupt FM The Greatest Hits Tour 1h 33m 4K UHD, Dolby Vision, Dolby Atmos
2022 Years & Years: Night Call 1h 20m 4K UHD, Dolby Vision, Dolby Atmos
2022 UB40 feat. Ali Campbell in Memory of Astro 1h 41m 4K UHD, Dolby Vision, Dolby Atmos
2022 Igor Stravinsky's 'The Firebird' by the Royal Philharmonic Orchestra 22m 4K UHD, Dolby Vision, Dolby Atmos
2022 Igor Stravinsky's 'The Rite of Spring' by the Royal Philharmonic Orchestra 36m 4K UHD, Dolby Vision, Dolby Atmos
2022 Igor Stravinsky's 'Petrushka' by the Royal Philharmonic Orchestra 36m 4K UHD, Dolby Vision, Dolby Atmos
2022 Becky Hill presents YOU / ME / US 1h 5m 4K UHD, Dolby Vision, Dolby Atmos
2023 Angélique Kidjo '40th Anniversary' 1h 51m 4K UHD, Dolby Vision, Dolby Atmos
2023 All Time Low: Tell Me I'm Alive 1h 48m 4K UHD, Dolby Vision, Dolby Atmos
2023 Noel Gallagher's High Flying Birds 'Live at Wythenshawe Park, Manchester' 1h 27m 4K UHD, Dolby Vision, Dolby Atmos
2024 Zara Larsson 'Venus Tour' 1h 15m 4K UHD, Dolby Vision, Dolby Atmos
2024 Bombay Bicycle Club 'Live at Alexandra Palace Park' 1h 30m 4K UHD, Dolby Vision, Dolby Atmos
2024 All Time Low 'Forever: Live From Maryland' 2h 13m 4K UHD, Dolby Vision, Dolby Atmos
2025 Devin Townsend 'The Moth' 2h 5m 4K UHD, Stereo

Awards and Nominations

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  • Best Digital Customer Experience, International Customer Experience Awards (2022) – Silver[39]
  • Entertainment, Websites and Mobile Sites, Webby Awards (2024) – Honoree[40]
  • Best Streaming Service, Apps & Software, Webby Awards (2025) – Nominated (result pending)[41]
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References

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  1. ^ "What is On Air? The live show streaming library". T3. 16 July 2023.
  2. ^ "On Air – Live Concert Streams". App Store.
  3. ^ "On Air – Live Concert Streams". Google Play.
  4. ^ IQ (2024-11-25). "On Air partners with Mercury Studios". IQ Magazine. Retrieved 2025-04-04.
  5. ^ a b "Streaming service On Air signs concert video licensing deal with Mercury Studios". www.musicweek.com. Retrieved 2025-03-28.
  6. ^ "Bombay Bicycle Club - 4K Capture & 5.1 Atmos Record". Spiritland Productions. Retrieved 2025-04-08.
  7. ^ Richards, Will (2023-11-03). "Watch St. Vincent perform 'New York' with YOSHIKI at Royal Albert Hall". Rolling Stone UK. Retrieved 2025-04-04.
  8. ^ "Stravinsky's Petrushka". www.rpo.co.uk. Retrieved 2025-04-04.
  9. ^ Sound, Rock (2023-02-23). "All Time Low announce live stream from Wembley Arena". Rock Sound. Retrieved 2025-04-04.
  10. ^ "On Air BV appoints Marco Verhoek as COO". Broadband TV News. 2019-09-01. Retrieved 2025-04-04.
  11. ^ "Streaming service On Air announces global licensing deal with Mercury Studios". www.recordoftheday.com. Retrieved 2025-04-04.
  12. ^ "Now you can hear Mahler's version of Beethoven's 9th". slippedisc. 17 November 2020.
  13. ^ "New livestreaming platform On Air to launch with Skepta, Octavian and Arlo Parks". www.musicweek.com. Retrieved 2025-04-04.
  14. ^ Interviews, Clash Magazine Music News, Reviews &; Murray, Robin (2021-07-02). "On Air Link With Das Kwame For Reggae Recipe LIVE!". Clash Magazine Music News, Reviews & Interviews. Retrieved 2025-04-08.{{cite web}}: CS1 maint: multiple names: authors list (link)
  15. ^ "The best classical music and opera live streams available online". Classic FM. Retrieved 2025-04-08.
  16. ^ Schube, Will (2021-09-08). "Robert Glasper Announces Two Livestream Events In Partnership With On Air". uDiscover Music. Retrieved 2025-04-04.
  17. ^ Bryant, Toby (2021-08-07). "REVIEW: Anne-Marie brings Therapy to life in livestream show". CelebMix. Retrieved 2025-04-08.
  18. ^ Grein, Paul (2021-06-09). "Arlo Parks Leads 2021 AIM Awards Nominations". Billboard. Retrieved 2025-04-08.
  19. ^ Pill, Start (2022-05-31). "101 Best The Netherlands Music Based Startups - Innovating The Music Space". Startup Pill. Retrieved 2025-04-08.
  20. ^ "Streaming live concerts with On Air is brilliant – I just wish there were more shows". Tech Radar. 20 August 2023.
  21. ^ Gotto, Connor (2022-07-05). "Years & Years bring epic homecoming gig from London's OVO Arena to on-demand via On Air". RETROPOP. Retrieved 2025-04-08.
  22. ^ "10cc PARTNER WITH ON AIR TO STREAM THEIR 'ULTIMATE GREATEST HITS TOUR 2022'". www.10cc.world. 2023-01-10. Retrieved 2025-04-08.
  23. ^ "Noel Gallagher 4K OB Capture | Audio and Video OB Truck". Spiritland Productions. Retrieved 2025-04-08.
  24. ^ a b c "On Air: Alleen kwaliteit telt - BM" (in Dutch). 2024-11-14. Retrieved 2025-03-28.
  25. ^ a b "On Air Inks Licensing Deal With Mercury Studios for Concert Video Content — Here's a Closer Look at the Platform". Digital Music News. 31 October 2024.
  26. ^ creativeindustriesnews.com https://creativeindustriesnews.com/2024/11/umgs-mercury-studios-sign-licensing-agreement-with-streaming-service-on-air/. Retrieved 2025-04-04. {{cite web}}: Missing or empty |title= (help)
  27. ^ Blabbermouth (2025-03-07). "DEVIN TOWNSEND: 'I've Invested Everything I Have Into Making 'The Moth". BLABBERMOUTH.NET. Retrieved 2025-04-08.
  28. ^ Richards, Will (2023-09-21). "Noel Gallagher shares full stream of 2023 Manchester gig". NME. Retrieved 2025-03-28.
  29. ^ Sound, Rock (2023-02-23). "All Time Low announce live stream from Wembley Arena". Rock Sound. Retrieved 2025-03-28.
  30. ^ "Zara Larsson concert out now". Music-News.com. Retrieved 2025-04-08.
  31. ^ James, Alastair (2022-08-02). "Olly Alexander's Years and Years Night Call Tour show to stream in August". Attitude. Retrieved 2025-03-28.
  32. ^ "Angelique Kidjo — Angélique Kidjo, Royal Albert Hall 2023 - 40 years of music and activism celebrated". Angelique Kidjo. Retrieved 2025-04-04.
  33. ^ "YOSHIKI - Global Live Show Stream of His Concert at Royal Albert Hall with Special Guests Ellie Goulding and St. Vincent". MUSIC NEWS MONTHLY. Retrieved 2025-04-08.
  34. ^ "QueenOnline.com - News". www.queenonline.com. Retrieved 2025-04-08.
  35. ^ a b "De kwaliteits-missie van Marco Verhoek - BM" (in Dutch). 2024-05-16. Retrieved 2025-03-28.
  36. ^ "ESA Member Spotlight: On Air – European Sponsorship Association". sponsorship.org. Retrieved 2025-03-28.
  37. ^ "Avant Première: On Air – An End-to-End Streaming Service for Premium On-Stage Entertainment". IMZ International Music + Media Centre. Retrieved 2025-04-04.
  38. ^ "On Air Originals". IMDb. Retrieved 2025-04-04.
  39. ^ "Hall of Fame". International Customer Experience Awards. Retrieved 2025-04-03.
  40. ^ "4K and Dolby Video Entertainment at On Air". NEW Webby Gallery + Index. Retrieved 2025-04-03.
  41. ^ "Vote for the best of the internet". The Webby Awards. Retrieved 2025-04-03.
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