Draft:Playwire

Draft article not currently submitted for review.

This is a draft Articles for creation (AfC) submission. It is not currently pending review. While there are no deadlines, abandoned drafts may be deleted after six months. To edit the draft click on the "Edit" tab at the top of the window.

To be accepted, a draft should:

Show the subject qualifies for a Wikipedia article by using multiple sources that meet four criteria. The sources should be (1) reliable (2) secondary (3) independent of the subject (4) talk about the subject in some depth. For some topics, there are alternative criteria.
Be written from a neutral point of view
Respect copyright and do not plagiarize. Do not copy-paste.

It is strongly discouraged to write about yourself, your business or employer. If you do so, you must declare it.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Last edited by Qwerfjkl (bot) (talk | contribs) 8 hours ago. (Update)

Submit the draft for review!

Playwire is a global digital advertising technology company headquartered in Boca Raton, Florida. Founded in 2007, Playwire provides a comprehensive revenue amplification platform called RAMP® (Revenue Amplification Management Platform) for web and app publishers, content creators, and developers.

Playwire was founded in 2007 by Jayson Dubin, originally under the name "e-Game Logic". Within a month of its founding, the company name was changed to "Intergi".

Key milestones in Playwire's history include:

- 2007: The company was founded as e-Game Logic, renamed to Intergi; formed a partnership with a division of SONY

- 2009: Secured an exclusive ad representation deal with Microsoft's Massive Inc. for World of Warcraft, significantly boosting revenue and growth; formed a partnership with Ubisoft

-2011: Launched online video advertising for small businesses

-2013: Ranked #1 by Comscore as the top digital outlet for reaching video game and entertainment enthusiasts online

- 2014: Rebranded from Intergi to Playwire, reflecting the company's expansion of its services to content outside the gaming vertical; Launched "Trendi" video product, creating 10-15 original videos per vertical each week;

-2015: Became the first company to incorporate video header bidding, increasing transparent competition among multiple SSPs in a unified auction

- 2016: Formed partnership with Overwolf; launched Playwire Media Kid’s Club, the largest COPPA-compliant online destination; partnership with Gamestop

- 2017: Partnered with Crunchyroll to exclusively represent advertising inventory in Australia, New Zealand, and Latin America; Partnered with OrangeGames to represent their gaming properties in Australia, increasing Playwire's reach in the region by nearly 50%; Unified display and video businesses and technologies, effectively creating what would become RAMP Platform

- 2018: Expanded Crunchyroll partnership to include the UK market; CEO, Jayson Dubin, named EY Entrepreneur of the Year Florida finalist; Joined forces with Sandbox Networks Inc., becoming the largest COPPA-compliant digital group online

- 2019: Acquired by FreakOut Holdings (Japan) as majority owner, continuing to operate independently; Acquired exclusive rights to represent Miniclip's digital web advertising inventory in the US, Canada, UK, Australia and New Zealand; Partnered with Unikrn, entering live esports tournament advertising; CEO, Jayson Dubin, wins the EY Entrepreneur of the Year Award for Florida

- 2020: Named a Programmatic Power Player by AdExchanger; Joined BBB National Programs as a National Partner, collaborating with the Children's Advertising Review Unit (CARU); Playwire's Consent Management Platform is listed on IAB Europe's Transparency and Consent Framework; Announced partnership with Corus Entertainment to launch an e-gaming network in Canada; Recognized with the Digiday Technology Award for Best Monetization Platform for Publishers; acquired exclusive advertising rights for OMEN Oasis, HP's new social gaming platform, and partnered with MediaCom, Alienware, and Overwolf to host the 2021 Alienware Games esports tournament

- 2021: Named a Google Certified Publishing Partner (GCPP); Partnered with Outfit7, further expanding into the kids’ advertising space; Joined forces with Checkmate Gaming to enter esports advertising; partnered with mobile gaming giant Outfit7, creator of Talking Tom & Friends, and acquired exclusive ad representation rights for Miniclip in the US, Canada, UK, Australia, and New Zealand.

- 2022: Acquired exclusive advertising rights of OMEN Oasis, HP's new social gaming platform; Partnered with MediaCom, Alienware, and Overwolf to host the 2021 Alienware Games esports tournament; Won the DEI Google Certified Publishing Partner Award for its customized DE&I (Diversity, Equity, & Inclusion) campaign product for advertisers; Won the 2022 Best Diversity Awareness Campaign Award at the Cynopsis Best of the Best & Rising Star Awards in collaboration with Publicis Media, the Once & For All Coalition, and Nielsen

- 2023: Became an inaugural member of the new Roblox Partner Program; Launched "Nerf Extraction" Roblox experience with Hasbro, Suit Up Games, and EssenceMediacom; Won the Digiday Technology Award for Best Monetization Platform for Publishers for the second time; Won the Tempest Award for Best In-Game Brand Activation category for its Kraft Heinz unchables “Lunchabuild This” campaign in Roblox; Won the Digiday Media Award for Best Use of Emerging Tech its Kraft Heinz Lunchables “Lunchabuild This” campaign in Roblox; Featured in USA Today as “The ad monetization platform that’s changing business.”; Celebrated 20% publisher growth; partnered with Wild Sky Media, a mission-driven publishing company devoted to the online mom community, to drive ad monetization and brand activations

- 2024: Partnered with Enthusiast Gaming to power ad monetization across their gaming network; partnered with Jamie Oliver; partnered with National Rail

The company has focused on developing COPPA-compliant advertising solutions and establishing itself as a kids' digital media leader.

The RAMP® Platform

Playwire's primary offering is RAMP® (Revenue Amplification Management Platform). Key components and features of RAMP® include:

- Revenue Intelligence® machine learning and AI algorithms that optimize yield on each ad impression in real-time - Data Management Platform for web and app - Header bidding for display, video, and in-app advertising - Ad quality and brand safety tools - Audience solutions for consent management (IAB-certified CMP) and identity - A variety of ad formats like high-impact custom video, gamified units, and rewarded video - Analytics and reporting - Direct sales support through Playwire's global team and premium advertiser relationships

Playwire is actively involved in several key industry organizations and maintains important certifications related to online advertising standards and privacy:

- IAB Europe Approved Consent Management Platform (CMP) since 2020 - Google Certified Publishing Partner since 2021 - Verified by TAG, Trustworthy Accountability Group, since 2020 - Oracle Moat Analytics Certified Partner - kidSAFE+ Certified - Prebid member since 2020

Industry awards:

- Digiday Technology Awards:

 - Best Monetization Platform for Publishers (2020, 2023)
 - Best Sell-Side Programmatic Platform (2022)

- Digiday Media Awards:

 - Best Use of Emerging Tech (2023)

- Tempest Awards:

 - Best In-Game Brand Activation (2023)

- AdExchanger Programmatic Power Player (2020, 2021) - EY Entrepreneur of the Year:

 - Jayson Dubin named Florida finalist (2018)
 - Jayson Dubin named Florida winner (2019)

- Cynopsis Model D Award for Outstanding Ad Tech Platform (2022) - Vlogbox's Best Video Ad Monetization Platform (2023) - DEI Google Certified Publishing Partner Award (2022) - Cynopsis Best of the Best & Rising Star Awards

 - Best Diversity Awareness Campaign (2022)

Playwire has formed partnerships with leading advertising and media technology companies to expand its platform capabilities:

- AppNexus (now part of Xandr) - Integrated PreBid Video header bidding solution into Playwire's video player (2019) - Google - Became a Google Certified Publishing Partner and Video Technology Partner (2020-2021) - LiveRamp - Expanded partnership to bring publishers Google Display & Video 360's PAIR (Publisher Advertiser Identity Reconciliation) solution (2023)

When Jayson Dubin founded Playwire (then known as e-Game Logic) in 2007, he raised initial capital from a group of investors, including friends and family. The founding team consisted of Jayson Dubin, Steven Berger, and Jonathan Trevisani, the current VP of Ad Operations.

The initial funding round was used to start the company and build out its ad network for the gaming vertical. The exact amount of this early funding has not been publicly disclosed.

Majority Acquisition by FreakOut Holdings (2018)

In 2018, Japanese company FreakOut Holdings acquired a majority stake in Playwire for an undisclosed amount. This acquisition provided Playwire with additional resources to accelerate its growth and expand its global presence.

Despite the majority acquisition, Playwire continues to operate as an independent company under the leadership of Jayson Dubin.

While Playwire has not disclosed details of any additional funding rounds, the company has experienced significant growth and expansion since its founding. This growth has been driven by a combination of strategic partnerships, innovative product development, and the support of its investors and board members.