Draft:SALES BURGER
Submission declined on 28 March 2025 by Pythoncoder (talk).
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| Submission declined on 28 March 2025 by Jeraxmoira (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Jeraxmoira 2 months ago.
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Comment: zero reliable sources here. Theroadislong (talk) 16:25, 29 March 2025 (UTC)
- Comment: Blogs are generally not reliable sources —pythoncoder (talk | contribs) 14:39, 28 March 2025 (UTC)
The "Sales Burger" is a sales model or strategy designed to simplify the sales process. It employs an analogy to a burger, breaking down the sales process into four key components. This structure aims to provide clarity and structure to a sales proposal, ensuring that all essential elements are addressed in a logical sequence. [1]
Components
[edit]The "Sales Burger" model consists of the following four parts:[2] [3]
- Bottom Bun: Feature - The bottom bun represents the foundation of the sales proposal. This section focuses on outlining the features of the product or service being offered. The purpose of this part is to make the customer aware of exactly what the proposal includes.
- Burger: Advantage - The burger component details the advantages of the proposal. This section provides a concrete explanation of the value that the proposal brings to the customer.
- Toppings: Benefit - The toppings highlight the benefits of the proposal to the customer. This part emphasizes how the proposal will directly benefit the other party, such as by providing the right solution at the right time. It focuses on the customer's needs and how the proposal addresses them, rather than just the merits of the proposal itself.
- Top Bun: Nail Down - The top bun represents the closing argument of the sales proposal. This is where the discussion aims to be closed on a positive note. Using a "nail down" question at the end of the proposal is a technique used to help close the sale and influence the final decision.[4]
Example
[edit]- Bottom Bun: Our investment offers you a 100% tax exemption.
- Burger: This enables you to have more returns.
- Toppings: Thus you are left with more money through the tax savings.
- Top Bun: Do you see the gain from this?
References
[edit]- ^ Bilbrey, Dave (2010-04-10). "Bilbrey On Selling: Sales Burgers". Bilbrey On Selling. Retrieved 2025-03-28.
- ^ "sell your skills, elevator pitch, burger model". Karin weiser. 2019-11-19. Retrieved 2025-03-28.
- ^ "Sales Burger". www.linkedin.com. Retrieved 2025-03-28.
- ^ Clive gibson. sell well: how to nail every sale, every time.
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