Draft:Scrunch AI
| Submission declined on 8 May 2025 by Greenman (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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| Submission declined on 7 May 2025 by Sophisticatedevening (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Sophisticatedevening 15 hours ago.
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Comment: See WP:COI. Also, no improvement in establishing notability. Greenman (talk) 11:23, 8 May 2025 (UTC)
- Comment: Interviews and company websites do not help prove notability. Sophisticatedevening🍷(talk) 19:24, 7 May 2025 (UTC)
Scrunch AI
[edit]Scrunch AI is a US-based marketing technology platform. Its technology is designed to help brands monitor and optimize how they appear in AI-generated search results, such as those produced by ChatGPT, Perplexity, Gemini (chatbot), AI Overviews, Claude, and other large language model (LLM) interfaces.
Scrunch AI is part of a new wave of Generative engine optimization (GEO) or Answer Engine Optimization (AEO) platforms aimed at optimizing content for AI-driven search.
History
[edit]Scrunch AI was co-founded in 2023 by Chris Andrew and Robert MacCloy, both former executives at Hearsay Systems (acquired by Yext in 2024). [1] Andrew served as Hearsay’s first employee and Chief Product Officer, while MacCloy held the position of Chief Technical Officer. The pair launched Scrunch AI to address the growing reliance on AI-driven search tools, creating a platform designed to help businesses optimize their online presence for emerging AI search engines and agents.
In March 2025, Scrunch AI officially launched out of beta, announcing a $4 million seed funding round led by Mayfield. According to company statements, this funding was allocated toward accelerating product development and expanding market reach. Scrunch AI works with customers, including Lenovo, Skims, BairesDev, Clerk, Crunchbase, Fictiv, and Pennsylvania State University.[2][3]
The company was created in response to a shift in digital discovery behavior, where users increasingly rely on AI chat interfaces instead of traditional search engines.
Platform & Technology
[edit]The Scrunch AI platform enables businesses to track and improve their visibility across AI-generated search results.
Use Cases
[edit]Scrunch AI is used by digital marketing teams, agencies, and large enterprises. Use cases include:
- Monitoring brand presence in AI-generated responses
- Optimizing content to improve AI retrievability
- Measuring citation frequency and agent activity
- Competitive analysis for generative search environments[4]
Reception
[edit]Scrunch AI has been featured in TechCrunch, The Information and Bain Insights. Scrunch was also named the winner of the ISG AI Summit Startup Challenge,[5] and has appeared on numerous podcasts including CMO Confidential, Everyday AI, and Voices of Search.[6][7]
Industry Context
[edit]The rise of generative AI platforms has led to what many call the “AI Search Era,” where traditional search behavior is being replaced by conversational queries and zero-click results. Scrunch AI positions itself within this shift, offering solutions to help brands maintain discoverability and influence within AI interfaces where backlinks and metadata may no longer suffice.
See Also
[edit]- Search engine optimization
- Large language model
- Conversational AI
- Generative artificial intelligence
- AI Overviews
External Links
[edit]References
[edit]- ^ "Yext Completes Acquisition of Hearsay Systems".
- ^ "Scrunch AI is helping companies stand out in AI search". 4 March 2025.
- ^ "If AI Doesn't Know Your Brand Exists Consumers Won't Either Says Scrunch AI". 10 March 2025.
- ^ https://scrunchai.com
- ^ "AI Solutions for Visually Impaired, AI Search and AI Agents Win ISG Startup Challenges".
- ^ "Pitching Gary Vee a cooking show + the future of AI search with Chris Andrew, Co Founder and CEO of Scrunch AI | aSaaSins Podcast Episode".
- ^ "How to Win Customers in an AI Search-driven World | Voices of Search".