Draft:ServicePath

servicePath

servicePath is a private software company that provides enterprise-grade Configure Price Quote (CPQ) solutions.

The company is headquartered in Toronto, Canada, with subsidiaries in the United Kingdom and the United Arab Emirates. servicePath offers a no-code CPQ platform aimed at simplifying the quote-to-cash process for organizations with complex service-based offerings.

History

servicePath was co-founded in 2013 by Ian Cross and Mike Molson. Both founders had experience in the managed services industry and developed the platform in response to the limitations of existing CPQ systems, particularly those that required significant IT intervention and incurred high operational costs. The venture initially operated under the name Silver Dunes, which served as a precursor and proof of concept for the future platform.

The company formally adopted the name servicePath and was incorporated in 2013. In 2017, servicePath Inc. was established as the global parent entity to support international operations. In 2019, the company expanded internationally by launching subsidiaries in the United Kingdom and the United Arab Emirates.

Initial clients included firms in the managed services and IT infrastructure sectors. These early adopters helped establish the platform’s capacity to handle complex, high-volume quoting needs.

Products and Services

servicePath offers a cloud-based, no-code CPQ platform designed for large organizations with complex product and pricing structures. The platform supports:

• Configuration of service-based pricing models.
• Pricing and margin optimization.

servicePath

servicepath logo
Company type	Private
Industry	Enterprise software
Founded	2013
Founder	Ian Cross and Mike Molson
Headquarters	Toronto
Key people	Daniel Kube Ian Cross Mike Molson
Website	https://servicepath.co/

• Quote and contract lifecycle management.
• Approval workflows and process automation.
• Management of large-scale product catalogs.
• Integration with multiple CRM systems.
• Integration with billing platforms.

The system is used to centralize and standardize pricing and quote processes across multiple business units and CRM environments.

Market Presence

servicePath operates across North America, Europe, and the Middle East. Its primary customer segments include:

• Managed Service Providers (MSPs).
• Financial services institutions.
• Technology and infrastructure firms.
• Healthcare IT providers.

Corporate Structure and Governance

servicePath functions as the global holding company. Its operational structure includes regional subsidiaries in the United Kingdom and the United Arab Emirates. The leadership team is distributed across Canada, the UK, and South Asia.

Executive Leadership:

• Daniel Kube – Chief Executive Officer
• Ian Cross – Chief Technology Officer and Co-Founder
• Mike Molson – Chief Operating Officer and Co-Founder
• Mark Stevenson – Chief Financial Officer
• Ben Buck – Director of Product
• Louise Wharton – Director of Service Delivery
• Kyle Lear – Head of Development and QA
• Wajeeha Ahmed – Product Manager

Certifications and Intellectual Property

servicePath has received industry recognition from several analyst firms:

• Gartner – Named a Visionary in the Magic Quadrant for CPQ.
• Forrester – Highlighted for platform flexibility and vertical alignment.
• IDC – Recognized for contributions to quote automation and digital transformation.
• MGI Research – Rated in agile quote lifecycle enablement.
• Nucleus Research – Cited for facilitating ROI through pricing optimization.

Certifications and Intellectual Property:

• SOC 2 certified for data security and compliance.
• Holds proprietary capabilities in multi-CRM orchestration.
• Owns or licenses intellectual property related to no-code configuration and product rule management.