Draft:Smile.io
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Submission declined on 9 May 2025 by Gheus (talk).
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| Submission declined on 7 May 2025 by Greenman (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Greenman 11 days ago. | |
Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Gmarkel (talk) 16:26, 6 May 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Software, E-commerce |
| Founded | 2010 |
| Founders | Mike Rossi, Bill Curtis, Steve Deckert, Mohsen Hadianfard |
| Headquarters | Kitchener, Ontario, Canada |
Key people | Mike Rossi (CEO), Bill Curtis (CTO & CPO), Sara Facini (COO) |
| Products | Loyalty program software, referral systems, VIP rewards |
Number of employees | 60 |
| Website | https://smile.io |
Smile.io is a Canadian software company that develops customer loyalty program tools for e-commerce businesses. Founded in 2010, it enables merchants to implement points-based rewards, referral programs, and VIP tiers. It is headquartered in Kitchener, Ontario.[1]
History
[edit]Smile.io was launched in 2010 as Sweet Tooth Rewards, a loyalty app built for the Magento platform.[2] In 2014, the company expanded its integrations to Shopify and BigCommerce.[1] It rebranded as Smile.io in 2016 to reflect a broader market focus.[1]
By 2025, Smile.io supported over 100,000 active loyalty programs worldwide.[3] The company is cited in the Regional Municipality of Waterloo article as a contributor to the local technology economy.[4]
Platform and features
[edit]Smile.io offers software for implementing customer loyalty initiatives including:
- Points-based rewards
- Referral tracking
- Tiered VIP programs
An advanced product line, Smile Plus, offers enhanced features for larger retailers, such as analytics dashboards, customization options, and dedicated support.[5] Smile.io is also used by e-commerce businesses to increase customer retention and repeat sales by implementing loyalty points, referral incentives, and branded reward programs.[6]
The platform integrates with Shopify, BigCommerce, Klaviyo, Mailchimp, Omnisend, and other marketing tools.[7]
Funding and growth
[edit]Smile.io has received investment from OMERS Ventures and the MaRS Investment Accelerator Fund.[8] It has been profiled by the Ivey Business School and in entrepreneurship publications by the University of Waterloo.[3][2] The company is also listed in CB Insights as a key player in the loyalty technology space.[9]
Leadership and community
[edit]Smile.io's co-founder and CEO Mike Rossi has been profiled by the University of Waterloo for his role in leading the company from a student startup to a global platform.[2] In 2024, Smile.io joined the Council of Canadian Innovators.[10]
Recognition
[edit]Smile.io has earned the Built for Shopify badge, which indicates that it meets Shopify's highest quality standards for performance, usability, and merchant value.[11][12] It is also a Shopify Plus Certified App, highlighting its suitability for high-volume and enterprise-level Shopify merchants.[13]
In 2021, Smile.io was named one of Canada’s "Best Workplaces in Technology" and "Best Workplaces for Inclusion" by Great Place to Work.[14][15] In 2023, it appeared in The Globe and Mail Report on Business as one of Canada’s Top Growing Companies.[16]
In 2025, Smile.io was included in G2’s list of top software companies in Canada.[17] The platform has also received thousands of verified reviews from users on G2.[18]
Notable clients
[edit]Businesses using Smile.io’s loyalty solutions include:
- Liquid Death, a beverage company known for its canned mountain water.[19]
- Death Wish Coffee, a U.S.-based coffee company known for high-caffeine products.[20]
- Buttonscarves, a fashion retailer.[21]
- Topps, the trading card and collectibles company.[22]
- K-Swiss, an American athletic footwear brand.
- Mpix, a photo printing service.
- Jimmy Joy, a Dutch meal replacement company.
External links
[edit]- https://smile.io – Official website
- https://blog.smile.io – Customer loyalty strategies and product updates
- https://apps.shopify.com/smile-io – Smile.io on Shopify App Store
- https://www.bigcommerce.com/apps/smile-io/ – Smile.io on BigCommerce App Marketplace
- https://smile.io/customers – Notable customers and case studies
References
[edit]- ^ a b c Mah, Steve (May 19, 2016). "Sweet Tooth becomes Smile as customer rewards firm takes flight". Communitech Tech News. Communitech. Retrieved May 9, 2025.
- ^ a b c "Mike Rossi". The Entangler – University of Waterloo. University of Waterloo. 2 June 2020. Retrieved May 9, 2025.
- ^ a b "Smile.io Company Profile" (PDF). Ivey Business School. Western University. Retrieved May 6, 2025.
- ^ Regional Municipality of Waterloo – Economy section, Wikipedia, accessed May 9, 2025.
- ^ "Smile.io Reviews". Capterra. Gartner Digital Markets. Retrieved May 9, 2025.
- ^ "Increase Customer Retention and Sales with Smile.io – The Ultimate Loyalty Program App for Shopify". Conzia. December 9, 2024. Retrieved May 9, 2025.
- ^ "Smile.io on Shopify App Store". Shopify App Store. Shopify. Retrieved May 6, 2025.
- ^ "Smile.io Company Profile". PitchBook. PitchBook Data, Inc. Retrieved May 6, 2025.
- ^ "Smile.io Company Profile". CB Insights. Retrieved May 9, 2025.
- ^ "CCI welcomes Smile.io". Council of Canadian Innovators. CCI. Retrieved May 6, 2025.
- ^ "Built for Shopify Loyalty App: Smile.io". Smile.io Blog. August 15, 2024. Retrieved May 9, 2025.
- ^ "Smile.io". Shopify Plus Partners Directory. Shopify. Retrieved May 9, 2025.
- ^ "Smile.io – Shopify Plus Integration". Smile.io. Retrieved May 9, 2025.
- ^ "Best Workplaces in Technology 2021". Great Place to Work Canada. GPTW Canada. Retrieved May 6, 2025.
- ^ "Best Workplaces for Inclusion 2021". Great Place to Work Canada. GPTW Canada. Retrieved May 9, 2025.
- ^ "Canada's Top Growing Companies 2023 – Smile.io". The Globe and Mail – Report on Business. The Globe and Mail. November 5, 2024. Retrieved May 9, 2025.
- ^ "Best Software Companies in Canada – 2025 Ranking (#25: Smile.io)". G2. G2 Crowd. Retrieved May 9, 2025.
- ^ "Smile.io Reviews". G2. G2 Crowd. Retrieved May 9, 2025.
- ^ "Liquid Death Rewards Program". Liquid Death. Retrieved May 6, 2025.
- ^ "Death Wish Coffee Case Study". Smile.io Resources. Retrieved May 6, 2025.
- ^ "Topps Case Study". Smile.io Resources. Retrieved May 6, 2025.
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