Draft:Vestd

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Introduction

Vestd is the UK’s first.^[1] sharetech platform, having commenced business in 2014.

Vestd’s proprietary software enables businesses to share equity with team members, investors, consultants, etc. Vestd is the only platform of its kind to be FCA-regulated, B Corp-certified and ISO 27001-certified. Vestd is also fully integrated with Companies House^[2].

Over the course of its history, Vestd has won many awards, including ‘The WSB Awards: ‘Share Scheme Provider of the Year^[3]' and ‘Best Use of Technology in an Employee Share Scheme^[4]’ at the ESOP Centre Awards.

History

Vestd’s founder and CEO, Ifty Nasir, is an established figure from the energy industry, having served as CEO for Essar Energy and as Vice President for BP^[5].

In 2014, Nasir decided to start his own business in a bid to help startups^[6] and SMEs. Nasir stated that:

“The idea came from research that I did into common business challenges. A great many of them, such as cash-flow, recruitment, retention, team alignment etc., can be solved with intelligent equity management. Basically, if you give somebody a slice of the pie, they’ll give you a greater level of commitment than somebody who is just being paid to do the job.

I wanted to make it as easy as possible for companies to get on board and start their share schemes^[7].”

Along with cofounder Naveed Akram^[8], Ifty launched Vestd as a remedy to poor equity management. Since incorporation, the platform has helped thousands of founders to more easily ‘slice their pies’^[9].

Culture

In 2019, the company went fully remote^[10]. This was ahead of (and not related to) Covid, making Vestd a company benefits trailblazer. Partially because of this, Vestd was recognised by Breathe HR in their 2021 awards, which placed Vestd in the top three of British businesses for company culture^[11].

Product

The Vestd platform is used by companies to administer their share schemes and to manage their equity^[12]. This includes cap table management, EMI (Enterprise Management Incentives), CSOPs, unapproved options, growth shares and more.

In 2024, Vestd launched ‘InVestd Raise’^[13], a new suite aimed at startups heading towards funding rounds. InVestd Raise’s features and tools help companies to prepare, launch, manage and close funding rounds.

Expansion into India

In 2025, Vestd announced that it had partnered with Bangalore-based Trica Equity, to expand equity schemes in India^[14].

After years of growth in Europe, Vestd’s platform was made available to Trica’s customer base^[15], which includes many Indian ‘unicorns’^[16].

Accolades

TechRound Fintech50 2025 - winner^[17].

TechRound Fintech100 2024 - winner^[18].

The WSB Awards 2024: ‘Share Scheme Provider of the Year’ - winner^[19].

The Hustle Awards 2024: ‘Most Innovative Tech’ - finalist^[20].

The Hustle Awards 2024: ‘Social Impact Heroes’ - finalist^[21].

ESOP Centre Awards 2024: ‘Best Use of Technology in an Employee Share Scheme’ - winner^[22].

TechRound Fintech50 2023 - winner^[23].

Fintech Awards London, ‘Fintech of the Year 2023’ - finalist^[24].

The Hustle Awards 2023, ‘Most Innovative Tech’ - finalist^[25].

TechRound Top 25 ‘Legal Technology Companies 2021’ - winner^[26].

TechRound’s Top 30 ‘Tech for Good 2021’ - winner^[27].

Europas 2021, ‘Hottest B2B / SaaS Startup 2021’ - finalist^[28].

BusinessCloud’s FinTech50 2021 - winner^[29].

Breathe HR Culture Winners 2021 - ‘Top 3 in the country’ - winner^[30].

Campaigns and significant media activities

Vestd has featured in numerous high-level publications such as The Financial Times^[31], The Times^[32], ITN^[33] and Sifted^[34].

In 2021, the company took their ‘EMI Revolution Report’^[35] to the Government and met with the Treasury to discuss the findings of said report - notably that share schemes are an excellent stimulant of economic growth for individuals and companies^[36]

In 2023, Vestd launched FounderMetrics^[37], a business podcast hosted by Ifty Nasir. Guests have included Dragons’ Den star Piers Linney, business mogul Simon Squibb, The Apprentice Winner Mark Wright and fashion leader Roger Saul.

In 2024, Vestd created National Share Scheme Day^[38]. This is celebrated on May 22nd every year, to raise awareness of the benefits of sharing.

References

[1] ttps://jancavelle.co.uk/share-schemes-equity-management-are-a-funding-win/

[2] ttps://www.vestd.com/

[3] ttps://www.professionalpensions.com/news/4355593/wsb-awards-2024-winners

[4] ttps://esopcentre.com/metapages/awards/

[5] ttps://www.linkedin.com/in/ifty-nasir-9686139/

[6] ttps://roar.training/resources/roar-meets-vestd-ceo

[7] ttps://roar.training/resources/roar-meets-vestd-ceo” with “https://www.vestd.com/employee-share-schemes-guide

[8] ttps://www.vestd.com/about

[9] ttps://www.vestd.com/about

[10] ttps://www.vestd.com/about

[11] ttps://www.breathehr.com/en-gb/culture-leaders-list

[12] ttps://www.vestd.com/

[13] ttps://in.vestd.com/raise-call?utm_campaign=21929277526&utm_source=g&utm_medium=cpc&utm_content=&utm_term=investd%20raise&seg_aprod=&ad_id=722107498763&utm_term=investd%20raise&utm_campaign=MRS+%7C+Search+%7C+MOFU+%7C+Phrase+%26+Exact+%7C+Employee+Share+Scheme+-+New&utm_source=google&utm_medium=cpc&hsa_acc=3682223615&hsa_cam=21929277526&hsa_grp=176321526168&hsa_ad=722107498763&hsa_src=g&hsa_tgt=kwd-2375766519241&hsa_kw=investd%20raise&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gbraid=0AAAAADc_LtjhurrjErCZpma6u0savLgKF&gclid=Cj0KCQjwzrzABhD8ARIsANlSWNNHdcsz166oY70vzdJ7GezOckBOLmbClIoeeurS4rdVCXmi5hB_UzIaAhDVEALw_wcB

[14] ttps://www.linkedin.com/posts/vestd_trica-equity-joins-vestd-over-the-last-activity-7297628541460860928-erCC?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC1yQgABDZ-Lbggsi74p2UoB729a7Zv_f6Q

[15] ttps://www.tice.news/tice-dispatch/tice-afternoon-dispatch-latest-updates-in-startups-business-economy-8912577

[16] ttps://www.trica.co/

[17] ttps://techround.co.uk/competitions/34-jemma/

[18] ttps://techround.co.uk/techround-100/52-vestd/

[19] ttps://www.professionalpensions.com/news/4355593/wsb-awards-2024-winners

[20] ttps://startupsmagazine.co.uk/article-meet-hustle-awards-2024-shortlist

[21] ttps://startupsmagazine.co.uk/article-meet-hustle-awards-2024-shortlist

[22] ttps://esopcentre.com/metapages/awards/

[23] ttps://techround.co.uk/competitions/43-vestd/

[24] ttps://www.fintechawardslondon.com/2023-awards/

[25] ttps://startupsmagazine.co.uk/article-meet-hustle-awards-2023-shortlist-0

[26] ttps://techround.co.uk/legaltech/lawtech/

[27] ttps://techround.co.uk/tech-for-good/top-33-tech-for-good/

[28] ttps://fintech-alliance.com/news-insights/article/vestd-recognised-by-the-europas-for-hottest-b2b-saas-startup-2021

[29] ttps://businesscloud.co.uk/news/revealing-uks-fintech-50-for-2021/

[30] ttps://www.breathehr.com/en-gb/blog/topic/company-culture/culture-leaders-list-2021-winners-announcement

[31] ttps://www.ftadviser.com/investments/2024/10/31/budget-2024-some-relief-for-business-owners/

[32] ttps://www.thetimes.com/business-money/entrepreneurs/article/for-richer-for-poorer-the-rise-of-the-co-founder-pre-nup-x9p3mmqjt

[33] ttps://business.itn.co.uk/what-is-a-share-scheme-and-why-would-you-want-one/#:~:text=Share%20schemes%20are%20powerful%20tools,the%20types%20of%20share%20schemes%3F

[34] ttps://sifted.eu/articles/set-up-cofounder-prenup

[35] ttps://f.hubspotusercontent40.net/hubfs/5116098/Press%20and%20Reports/EMI-Consultation-Report.pdf

[36] ttps://www.vestd.com/blog/vestd-launches-emi-revolution-campaign

[37] ttps://pod.link/1709490018

[38] ttps://www.awarenessdays.com/

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