Drammens Is
 | |
 Drammens Is (1985) Credit: Bjørn Østrem | |
| Industry | Food manufacturing |
|---|---|
| Founded | 1937 |
| Defunct | 2005 |
| Fate | Purchase |
| Successor | Nestlé |
| Headquarters | Drammen, Norway |
| Products | Ice cream |
Drammens Is is a former ice cream manufacturer based in Drammen, Norway.
Drammens Is was founded in 1937. Among the brands made by Drammens Is were Gullkrone, Kjempe-Yes, Hip, Hawaii, Mr. Yankee, Break, Luksuspinne, Kjempe-Nuggi, Sjokoladepinne, Banansplit, Twin, Kokosboller and På Minuttet. Drammens purchased the company Joker Is in 1991.[1]
On 4 June 1997, a car bomb exploded outside a Bandidos MC clubhouse in Drammen as a part of the Nordic Biker War. The Drammen factory was completely destroyed after a fire due to the bombing. Soon afterward the company was bought by Nestlé who took over the rights to the brands and made an agreement with Diplom-Is, a Norwegian ice cream manufacturer regarding production and distribution of Drammens Is products.[2]
After large losses in the Norwegian ice cream market, Nestlé closed down its Norwegian ice cream division in 2005. At the same time, Diplom-Is AS took over the marketing and distribution of Nestlé's international ice cream brands in Norway while the former Drammens Is brands disappeared from the marketplace.[3]
References
[edit]- ^ Evensen, Kjell (24 September 1991). "Joker Is legger ned - Drammens tar over". Dagens Næringsliv (in Norwegian).
- ^ Drammens Is A/S (Store norske leksikon)
- ^ Company Information(Diplom-Is AS) Archived February 1, 2011, at the Wayback Machine
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