Ducal (cigarette)
.jpg) An old Luxembourgish pack of Ducal cigarettes, with a French and German warning at the bottom of the pack. | |
| Product type | Cigarette |
|---|---|
| Produced by | Landewyck Tobacco |
| Country | Luxembourg |
| Introduced | 1969 |
| Markets | See Markets |
| Carcinogenicity: IARC group 1 | |
Ducal is a Luxembourgish brand of cigarettes, currently owned and manufactured by Landewyck Tobacco.[1][2]
History
[edit]Ducal was established in 1969 by Landewyck Tobacco in response to a price war in the cigarette market during the 1960s. During this time, smokers began to favour filtered and king-size 25-pack cigarettes over the traditional 20-packs.[3]
Advertising
[edit]Ducal is advertised on billboards, as well as through branded items such as ashtrays and advertising pins.[4][5][6]
Controversy
[edit]In 2014, two e-cigarette businessmen named their brand "le Grand Ducal" ("the Great Ducal" in English). Landewyck Tobacco issued a cease and desist letter, requesting the name of the brand to be changed due to the unauthorised use of the brand name by a third party. The respondents claimed that despite the similarities between the brand names, their brand, logo and domain name had all been registered.[7]
Ducal is currently protected under class 34 of the International Classification of Goods and Services, namely that of tobacco and smokers. However, the same law also applies to e-cigarettes. As of January 2018, a judge has yet to decide whether or not the name is a breach of the brand protection law.[7]
Markets
[edit]The brand is mainly sold in Luxembourg, but it is sold in Belgium, Netherlands (as rolling tobacco), Germany and Peru.[2][8][9][10][11]
See also
[edit]References
[edit]- ^ "Global brands". Landewyck Group. Archived from the original on 2010-01-31. Retrieved 2010-08-23.
- ^ a b "BrandDucal - Cigarettes Pedia". Cigarettespedia.com. Retrieved 2 January 2018.
- ^ S.A., LANDEWYCK TOBACCO. "Landewyck: History - Sales". Hvl.lu. Archived from the original on 6 January 2018. Retrieved 2 January 2018.
- ^ "2, Ducal Cigarettes Advertising pin badge. Good Condition. - eBay". eBay. Retrieved 2 January 2018.
- ^ "Fabrique de tabacs - Tabakfabrik Heintz Van Landewyck, Luxembourg". Industrie.lu. Retrieved 2 January 2018.
- ^ "Asbak - Ducal Cigarettes - Asbakken - Cendrier - Ashtray - Te koop". 2dehands.be. Retrieved 2 January 2018.
- ^ a b "Luxembourg : de quoi Ducal est le nom ? - Le Monde du Tabac". Lemondedutabac.com. 6 February 2014. Retrieved 2 January 2018.
- ^ "Ducal". Zigsam.at. Retrieved 2 January 2018.
- ^ "Brands". Cigarety.by. Retrieved 2 January 2018.
- ^ "Ducal lichte sigarettentabak 150 gram". Sigarenmagazijn 't Hoekje, online sigaren. tabak, sigarettenmaker en hulzen. Archived from the original on 29 December 2017. Retrieved 2 January 2018.
- ^ Health Belgium (2022). "Notification list 2022 - Tobacco products Belgium" (PDF).