Extra (Coop)
 | |
| Company type | Supermarket |
|---|---|
Number of locations | 574 |
Area served | Norway |
| Owner | Coop Norge |
| Website | https://coop.no/extra/ |
Extra is a Norwegian discount supermarket chain of 574 stores as of 2024.[1] It is part of the Coop Norge cooperative and was until late 2015 named Coop Extra. The chain markets itself as being low-cost while maintaining large stores with a wide selection of items.[2] The chain director of Extra is Daniel Kyrre Pedersen.[3]
Coop Extra was established in 2006, with its first store opening on 15 September in Halden.[4] The chain expanded rapidly, much of it by rebranding other Coop stores such as Coop Prix.[5][6] Many Rimi and ICA stores were rebranded to Extra in 2015 when Coop Norge bought up most of ICA AB's Norwegian operations.[7]
The chain competes mainly on offering lower prices. A price test by VG in 2015 found Extra to be the cheapest chain in Norway overall, albeit only trivially less than REMA 1000.[8] The chain has its own low price brand, called Xtra, which always is the cheapest alternative.[9][10]
In 2023 the chain had 17.3% of the grocery store market share in Norway.[11]
References
[edit]- ^ "Butikker - Coop". Coop. Archived from the original on 2024-04-13. Retrieved 2024-04-13.
- ^ "Bli kjent med EXTRA" (in Norwegian). Coop. Archived from the original on 24 June 2016. Retrieved 8 August 2016.
- ^ Lorvik, Nina (2022-02-28). "Daniel Kyrre Pedersen blir ny Extra-sjef". Nettavisen (in Norwegian). Retrieved 2022-10-31.
- ^ "Extra i Halden" (in Norwegian). Dagligvarehandelen. Retrieved 8 August 2016.
- ^ Jakobsen, Bjørn (24 June 2014). "Fra Prix til Coop Extra på Vollen". Sandefjords Blad (in Norwegian). Retrieved 8 August 2016.
- ^ Eid, Marthe (16 August 2013). "Prix blir Coop Extra". Trønderbladet (in Norwegian). Retrieved 8 August 2016.
- ^ "Coop skroter Rimi - bruker minst 1 mrd på navnebytte". Dagbladet (in Norwegian). 16 March 2015. Retrieved 8 August 2016.
- ^ Andersen, Nina; Johannessen, Nanna (9 November 2015). "VGs store matbørs: Her handler du maten billigst!". Verdens Gang (in Norwegian). Retrieved 8 August 2016.
- ^ "Coop EMV - Dagligvare". COOP (in Norwegian). Retrieved 2022-10-31.
- ^ Kristoffersen, Lise Vermelid (2020-09-22). "Xtra-serien gjør handlekurven billigere | EXTRA". COOP (in Norwegian). Retrieved 2022-10-31.
- ^ "Kiwi vant dagligvarekampen i fjor – største kjede for første gang". e24.no (in Norwegian Bokmål). 2024-03-20. Retrieved 2024-05-20.
External links
[edit]- Extra Official website
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