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Hearts2Hearts

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Hearts2Hearts
Hearts2Hearts in March 2025
L–R: Ye-on, Stella, Yuha, Ian, A-na, Juun, Carmen, Jiwoo
Background information
OriginSeoul, South Korea
GenresK-pop
Years active2025 (2025)–present
LabelsSM
Member ofSM Town
Members
  • Carmen
  • Jiwoo
  • Yuha
  • Stella
  • Juun
  • A-na
  • Ian
  • Ye-on
Websitehearts2hearts

Hearts2Hearts (Korean: 하츠투하츠; RR: HacheutuHacheu) is a South Korean girl group formed by SM Entertainment. The group consists of eight members: Carmen, Jiwoo, Yuha, Stella, Juun, A-na, Ian, and Ye-on. They debuted on February 24, 2025, with the single album The Chase and its lead single of the same name.

Name

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According to SM Entertainment's report, the group name, Hearts2Hearts, means "to connect with global fans through a mysterious musical world filled with various emotions and heartfelt messages, and move forward together as a greater 'us'".[1][2]

History

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2023–2025: Formation

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First news of a new girl group from SM Entertainment came in February 2023, when the company announced their new SM 3.0 corporate strategy. In the announcement video, CEO Chris Sung-soo Lee and COO Tak Young-jun announced that SM would debut four new acts in 2023: a new Tokyo-based subunit of NCT (which became NCT Wish), a new boy band (which became Riize), and a virtual solo artist (which became Naevis), as well as a new girl group.[3] These plans were reiterated in May, when the company shared a YouTube video of CEO Jang Cheol-hyuk announcing their plans for 2023, confirming the company's plans to launch a new girl group in the fourth quarter of the year.[4]

The group's debut was delayed several times, with the news being released each time in the company's earnings reports. The first delay came in August 2023, with SM stating the group would now launch in the first half of 2024.[5] The debut was again delayed in May 2024, moving the group's launch to the fourth quarter of the year.[6] In November 2024, SM updated their schedule for the final time, pushing the group's debut to the first quarter of 2025.[7]

At the end of SM's 30th anniversary celebration SM Town Live 2025 concert at Gocheok Sky Dome on January 12, a surprise trailer was played that revealed the group's name and eight members, though their individual names were not released. The trailer also indicated that the group would debut in February 2025.[8] The next day, South Korean media including Maeil Business Newspaper and The Korea Economic Daily reported that Hearts2Hearts would debut on February 24, with promotions beginning in late January.[9][10][11]

The group's announcement had a positive effect for SM in the Korea Exchange. On the day following Hearts2Hearts reveal, SM's stock closed with a 4.5% gain from the previous trading day. The growth continued the next day, gaining another 6.94%.[12]

Hearts2Hearts is SM's first new girl group since Aespa debuted in 2020, and its first since the departure of founder and executive producer Lee Soo-man in 2023. With 8 members, it is also SM's largest girl group since Girls' Generation's 2007 debut with 9 members.[12] Pop culture critic Ha Jae-geun noted that the group will be a "test" of the SM 3.0 corporate production strategy that was introduced in the wake of Lee's exit from the company.[12]

2025–present: Introduction and debut

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On January 31, Hearts2Hearts' Instagram account was opened to the public, which unveiled a series of images, giving a sneak peek of the members.[13] All members were revealed on February 3, when a trailer for the group, entitled "Chase Your Choice", was released on SM's official YouTube channel, and additional social media accounts were opened.[14] The group's debut release, a single album entitled The Chase, was revealed that same day, and was released on February 24. The Chase comprises two songs: the lead single of the same name and a B-side titled "Butterflies".[14] A schedule for the release was revealed on February 4, including the announcement of a debut showcase at the Yes24 Music Hall in Seoul on the album's release date.[15]

Members

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Other ventures

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Endorsements

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In February 2025, SM Entertainment and SAMG Entertainment collaborated for a K-pop x character IP, releasing Hearts2Hearts special content, merch, and more, with Catch! Teenieping.[18] On February 24, it was announced that Hearts2Hearts will be part of 'SMGC' project campaign, a collaboration between SM and Mega MGC Coffee.[19] Later on that day, Hearts2Hearts were selected as campaign models for the women's spring special exhibition at Musinsa, the largest fashion platform in Korea.[20]

Discography

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Single albums

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List of single albums, showing year released, selected chart positions, and name of the album
Title Details Peak chart positions Sales
KOR
[21]
The Chase 3

Singles

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List of singles, showing year released, selected chart positions, and name of the album
Title Year Peak chart positions Album
KOR
[23] 		US
World
[24]
"The Chase" 2025 96 9 The Chase

Other charted songs

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List of other charted songs, showing year released, selected chart positions, and name of the album
Title Year Peak chart positions Album
KOR
DL
[25]
"Butterflies" 2025 39 The Chase

Videography

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Music videos

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Title Year Director(s) Ref.
"The Chase" 2025 Rima Yoon (Rigend Film) [26]

References

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  1. ^ Chin, Carmen (January 13, 2025). "SM Entertainment to debut new girl group Hearts2Hearts in February". NME. Archived from the original on January 18, 2025. Retrieved February 1, 2025.
  2. ^ Pyo, Kyung-min (January 13, 2025). "SM to debut new girl group Hearts2Hearts in February". The Korea Times. Archived from the original on January 14, 2025. Retrieved February 1, 2025.
  3. ^ Suacillo, Angela Patricia (February 3, 2023). "SM Entertainment announces plans to debut four new K-pop acts in 2023". NME. Archived from the original on July 4, 2023. Retrieved January 13, 2025.
  4. ^ Ziwei, Puah (May 24, 2023). "SM Entertainment to debut three new groups this year". NME. Archived from the original on January 13, 2025. Retrieved January 13, 2025.
  5. ^ "SM Entertainment Earnings Release: 2Q23" (PDF) (Press release). SM Entertainment. August 2, 2023. Retrieved January 13, 2025.
  6. ^ "SM Entertainment Earnings Release - CEO Message - 1Q24" (PDF) (Press release). May 8, 2024. Archived (PDF) from the original on January 13, 2025. Retrieved January 13, 2025.
  7. ^ Baek, Ji-eun (November 5, 2024). "제2의 소녀시대, 그 이상"... SM 新 걸그룹, 2025년 데뷔 선언에 K팝신 발칵 ["The Second Girls' Generation, and More"... SM's New Girl Group Declares Debut in 2025, K-Pop Scenes Shocked]. The Chosun Ilbo (in Korean). Archived from the original on November 21, 2024. Retrieved November 20, 2024.
  8. ^ Kim, Soo-young (January 12, 2025). 무대 위 살아 움직인 '30년 역사'...SM, 'K팝 근본' 맞다 [리뷰] ['30 Years of History' Alive and Moving on Stage... SM is the 'Fundamental of K-Pop']. The Korea Economic Daily (in Korean). Retrieved January 12, 2025.
  9. ^ Ahn, Byeong-gil (January 13, 2025). SM 신인 걸그룹 '하츠투하츠' 뜬다 [SM's new girl group 'Hearts2Hearts' is on the rise]. The Korea Economic Daily (in Korean). Retrieved January 13, 2025.
  10. ^ Ji, Seung-hoon (January 13, 2025). 'SM 신인 걸그룹' 하츠투하츠, 2월 24일 데뷔 [SM's new girl group Hearts2Hearts to debut on February 24th]. Maeil Business Newspaper (in Korean). Retrieved January 13, 2025.
  11. ^ Pyo, Kyung-min (January 15, 2025). "New K-pop girl group Hearts2Hearts to debut in February, members' names released". South China Morning Post. Archived from the original on January 21, 2025. Retrieved February 1, 2025.
  12. ^ a b c Kim, Ji-hye (January 17, 2025). SM, 에스파 동생까지 성공시킬까... 하츠투하츠에 걸린 기대 [SM, will even the sisters of Aespa succeed? Expectations for Hearts to Hearts]. IS Plus (in Korean). Archived from the original on January 16, 2025. Retrieved January 17, 2025.
  13. ^ Han, Hae-seon (January 31, 2025). 'SM 신인 걸그룹' 하츠투하츠, 인스타그램 오픈..2월 데뷔 '기대 UP' ['SM's new girl group' Hearts2Hearts opens Instagram.. February debut 'anticipation UP']. Retrieved February 1, 2025 – via Naver.
  14. ^ a b Lee, Jung-youn (February 3, 2025). "Hearts2Hearts unveils debut trailer". The Korea Herald. Retrieved February 4, 2025.
  15. ^ Son, Jin-ah (February 4, 2025). 'SM 신인 걸그룹' 하츠투하츠, 본격 데뷔 카운트다운..첫 싱글 스케줄 포스터 공개. 매일경제 (in Korean). Retrieved February 4, 2025.
  16. ^ a b c d e f g h Yoo, Ji-hye (February 3, 2025). '에스파 동생' 하츠투하츠, 24일 '더 체이스'로 데뷔 ['Aespa's younger sister' Hearts to Hearts, debuting on the 24th with 'The Chase']. The Dong-a Ilbo (in Korean). Retrieved February 3, 2025.
  17. ^ Lee, Min-ji (February 5, 2025). SM 新 걸그룹 하츠투하츠, 8인 8색 다채로운 매력 [SM's new girl group Hearts2Hearts, 8 members with 8 different charms]. Newsen (in Korean). Retrieved February 5, 2025.
  18. ^ Kim, Ji-Ho (February 18, 2025). 하츠투하츠, 하츄핑과 컬래버..."SM 걸그룹+국민 캐릭터" [Hearts to Hearts, collaboration with Hatchuping... "SM girl group + national character"]. Dispatch (in Korean). Retrieved March 3, 2025 – via Naver.
  19. ^ Bae Ji Yoon (February 24, 2025). 메가MGC커피XSM, 하츠투하츠 컬래버로 'SMGC 캠페인' 첫 론칭 [MegaMGC Coffee XSM, Hearts to Hearts Collaboration Launches First 'SMGC Campaign']. News1 [ko] (in Korean). Retrieved February 24, 2025.
  20. ^ Park, Se-yeon (February 24, 2025). SM 신인 하츠투하츠 오늘(24일) 전격 데뷔 [SM's newcomer Hearts to Hearts makes a surprise debut today (24th)]. Daily Sports (in Korean). Retrieved February 24, 2025 – via Naver.
  21. ^ "The Chase (2025)" (in Korean). Circle Chart. February 23 – March 1, 2025. Retrieved March 6, 2025.
  22. ^ "Circle Album Chart – Week 9 of 2025". Circle Chart (in Korean). Retrieved March 6, 2025.
  23. ^ "2025 Week 9 Digital Chart" (in Korean). Circle Chart. February 23 – March 1, 2025. Retrieved March 6, 2025.
  24. ^ "The Chase". Billboard. March 8, 2025. Retrieved March 4, 2025.
  25. ^ Peak chart positions on the Circle Download Chart:
  26. ^ The Chase (photobook). Hearts2Hearts. South Korea: SM Entertainment, Kakao Entertainment. 2025. Credits.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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