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MTV OMG

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MTV OMG
CountryUnited Kingdom
Broadcast areaUnited Kingdom and Ireland
NetworkMTV (UK & Ireland)
HeadquartersLondon, England
Programming
Language(s)English
Picture format576i 16:9 SDTV
Ownership
OwnerParamount Networks UK & Australia
Sister channels
History
Launched1 March 2018; 6 years ago (1 March 2018)
Closed20 July 2020; 4 years ago (20 July 2020)
Links
Websitemtv.co.uk/mtv-omg

MTV OMG was a British pay television music channel operated by Paramount Networks UK & Australia. It launched on 1 March 2018, replacing free-to-air sister music channel Viva.[1][2] The audience profile on Sky Media showed that the channel had a 60/40 viewer bias in favor of women.[3] The channel aired its own weekly OMG Top 20 charts, which were chosen by the channel.[4]

The channel closed on 20 July 2020.

History

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The network launched on 1 March 2018, one month after Viva's discontinuation, with a love song-focused video playlist branded as MTV Love airing throughout February. From 2018 until 2020, MTV OMG was temporarily renamed MTV Pride to coincide with Pride in London, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channel MTV Classic.

Programming

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  • (artist) vs (artist): Pop Battle
  • 2-4-1 Happy Hour Hits
  • All New! This Week's OMG Top 20
  • OMG! 00s Hits
  • OMG! It's Goodbye
  • OMG Loves: (artist)
  • OMG's Pop Obsessions
  • OMG's Weekend Hits
  • Hottest 20 Girls in the World
  • Summer Is Fri-Nally Here! Hot 50 Summer Tunes
  • Top 50 OMG Music Moments
  • Tree Mendous Tinsel Tunes

Closure

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This channel, along with its sister channels Club MTV and MTV Rocks, was closed permanently on 20 July 2020, folding the channel space that had been established by TMF in October 2002.[5] The last music video played on the channel was "Thank You for the Music" by ABBA.

MTV 00s logo used as a temporary rebrand in 2020

References

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  1. ^ Hanley, James. "OMG! MTV to launch new music channel". www.musicweek.com. Retrieved 26 May 2018.
  2. ^ "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  3. ^ "Channel profile: MTV OMG". www.skymedia.co.uk. Retrieved 26 May 2018.
  4. ^ "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  5. ^ Wilkes, Neil (13 July 2020). "MTV to close three UK channels next week". Media Mole. Archived from the original on 30 August 2020. Retrieved 13 July 2020.
MTV Pride logo used as a temporary rebrand in 2018, 2019 and 2020
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