Marin Software
 | This article needs to be updated. The reason given is: almost no new information since IPO in 2013, unclear if 2010-era plans actually were realized. (May 2025) |
| Company type | Public |
|---|---|
| Nasdaq: MRIN Russell Microcap Index component | |
| Industry | |
| Founded | 2006 |
| Headquarters | , United States |
| Products | MarinOne Marin Audience Marketing Suite[1] |
| Revenue | $58.6 million (2018) |
Number of employees | 500+ |
Marin Software Incorporated is an online advertising company based in San Francisco. It was founded in 2006 and had an IPO in 2013.
History
[edit]Christopher Lien, Wister Walcott, and Joseph Chang founded Marin Software in April 2006.[2] In April 2007, Marin Search Marketer (since renamed MarinOne) debuted and became commercially available in North America.[3]
Marin opened a UK office in early 2009.[4] The company shared plans to expand into Asia-Pacific with offices in Singapore, Shanghai, and Sydney in 2011, and Tokyo in 2012.[5][6][7]
Initial public offering
[edit]Between 2006 and 2012, Marin raised more than US$100 million in funding. The company reported a revenue of $36M in 2011 and $50M in 2012.[2] In February 2013, Marin filed with the SEC for a $75M initial public offering.[8] The company went public in March, selling 7.5M shares at a price of $14 per share, raising $105M at a valuation of $425M.[9][10][11]
In 2014, Marin acquired Perfect Audience, and in 2015, they acquired Social Moov.[12][13]
References
[edit]- ^ "Yahoo! Finance" September 24, 2014, "https://finance.yahoo.com/news/marin-software-launches-audience-marketing-123000305.html" (Press Release)
- ^ a b "A Tech Advertising Behemoth in the Making". Fortune. November 16, 2012.
{{cite web}}: CS1 maint: url-status (link) - ^ "Marin Software Integrates Data Silos, Introduces New Platform". www.mediapost.com. Retrieved 2023-01-31.
- ^ Luan Goldie, "NewMediaAge", March 27, 2009, "http://www.nma.co.uk/news/marin-software-opens-first-london-office/42012.article"
- ^ Laurie Sullivan, "Media Post", January 20, 2011, "http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143293"
- ^ VentureBeat, June 16, 2011, "http://venturebeatprofiles.com/news/view/marin-software?article=408583"
- ^ "Marin Software Attends ad:tech Tokyo and Opens New Tokyo Office | Marin Software Blog". www.marinsoftware.com. Retrieved 2023-01-31.
- ^ Savitz, Eric. "Marin Software Files IPO". Forbes. Retrieved 2023-01-31.
- ^ "Marin To File IPO In 2013". www.mediapost.com. Retrieved 2023-01-31.
- ^ "Wall Street Journal" March 22, 2013, "Marin Software IPO Jumps 37% in Tech Firm's Debut" Archived 2013-03-29 at the Wayback Machine
- ^ Lunden, Ingrid (March 22, 2013). "Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 40%, But Now Under $18". TechCrunch.
- ^ Lunden, Ingrid (2014-06-02). "Marin Software Buys Social Retargeting Co. Perfect Audience For $23M". TechCrunch. Retrieved 2023-01-31.
- ^ "Marin Software Buys France's SocialMoov For Up To $20.75M". www.techcrunch.com. 5 February 2015. Retrieved 6 February 2015.
External links
[edit]- Companies listed on the Nasdaq
- Software companies based in the San Francisco Bay Area
- Companies based in San Francisco
- Marketing companies established in 2006
- Software companies established in 2006
- 2013 initial public offerings
- Online advertising
- Digital marketing companies of the United States
- Software companies of the United States