NASCAR on Amazon Prime
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 | This article contains promotional content. (January 2025) |
| NASCAR on Amazon Prime | |
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| Genre | Auto racing telecasts |
| Directed by | TBD |
| Presented by |
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| Theme music composer | TBD |
| Opening theme | TBD |
| Country of origin | United States |
| Original language | English |
| No. of seasons |
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| Production | |
| Production locations |
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| Camera setup | Multi-camera |
| Running time |
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| Production company | |
| Original release | |
| Network | |
| Release | May 25, 2025 |
NASCAR is going to enter a partnership with Amazon Prime Video beginning in the 2025 season. This collaboration marks a shift in how fans will experience NASCAR events, integrating modern streaming capabilities with traditional motorsport broadcasting.
Broadcasting agreement
[edit]Starting in 2025, Amazon Prime Video will exclusively stream five NASCAR Cup Series races each season, as part of a seven-year agreement extending through 2031. The inaugural broadcast is scheduled for the 66th running of the Coca-Cola 600 on May 25, 2025, during Memorial Day weekend.[1] In addition to live race coverage, Prime Video will offer streaming of all practice and qualifying sessions for the first half of the season, excluding marquee events such as the Busch Light Clash, the Daytona 500, and the All-Star Race.[2]
Sponsorship of Chase Elliott
[edit]Complementing its broadcasting role, Amazon Prime Video has entered into a sponsorship agreement with Hendrick Motorsports, becoming a primary sponsor for driver Chase Elliott and the No. 9 team through 2027. This partnership includes primary sponsorship for three races annually, along with full-season associate sponsorship.[3] The Prime Video branding will debut on Elliott's Chevrolet at Talladega Superspeedway on April 27, 2025, followed by appearances at Kansas Speedway and the All-Star Race at North Wilkesboro.[4]
Broadcast team
[edit]To deliver comprehensive coverage, Amazon Prime Video has assembled an experienced broadcast team. NASCAR Hall of Famer Dale Earnhardt Jr. will serve as a race analyst, joined by play-by-play announcer Adam Alexander and fellow analyst Steve Letarte. This trio will make their debut during the Coca-Cola 600 at Charlotte Motor Speedway.[5]
In-season tournament
[edit]Adding to the excitement, NASCAR, in collaboration with Amazon Prime Video and TNT Sports, has announced a $1 million in-season tournament set to commence in 2025. This initiative aims to enhance fan engagement and introduce new competitive dynamics to the series.[6]
References
[edit]- ^ Report, Staff (2024-05-14). "Amazon Prime Video to open its 2025 race coverage with Coca-Cola 600". Official Site Of NASCAR. Retrieved 2025-01-19.
- ^ Albert, Zack (2024-12-12). "NASCAR revises practice and qualifying format for 2025; Daytona Speedweek schedule set". Official Site Of NASCAR. Retrieved 2025-01-19.
- ^ Report, Staff (2025-01-08). "Prime Video joins Hendrick Motorsports as primary sponsor for Chase Elliott". Official Site Of NASCAR. Retrieved 2025-01-19.
- ^ "Amazon Prime to sponsor Chase Elliott's car". Reuters.
- ^ Page, Scott (2024-11-18). "TNT Sports, Amazon Prime announces broadcast booth for NASCAR Cup Series coverage". Jayski's NASCAR Silly Season Site. Retrieved 2025-01-19.
- ^ "NASCAR, Amazon/TNT to run $1 million in-season tournament during 2025". RACER. 2024-05-13. Retrieved 2025-01-19.