Plausible Analytics
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| Developer(s) | Plausible Analytics |
|---|---|
| Written in | Elixir |
| Available in | English |
| Type | Web analytics |
| License | AGPLv3 |
| Website | plausible |
Plausible Analytics is an open-sourced web analytics software as a service (SaaS) platform, developed and hosted in the EU. It tracks visits to websites and shows website performance reports for their analysis and improvement of websites.
Overview
[edit]Plausible Analytics was founded by Uku Täht in December 2018 and launched in 2019 by Uku Täht and Marko Saric.[1] It is developed and maintained by a small, distributed team and funded through subscriptions to its SaaS version. The startup is self-funded and bootstrapped.[2]
Plausible Analytics offers a cloud solution as well as the ability to self-host. It has been open-sourced.[3] The platform is developed in the Elixir programming language. It is licensed under the GNU Affero General Public License v3 (AGPLv3).[4]
Plausible Analytics is privacy-friendly and compliant with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) and does not rely on cookies or persistent identifiers to track visitors.[3]
Reception
[edit]In October 2020, Plausible Analytics was judged to be the fastest-growing open-source startup by TechCrunch.[2] In 2021, Plausible's WordPress plugin was noted as a simpler alternative to Google Analytics.[5][6] The co-founder announced reaching $1 million in annual recurring revenue in June 2022.[1] As of June 2025, Plausible tracked over 173 billion pageviews[7] across 502,920 websites.[8]
Some notable customers include the Scottish government[9] and The Steve Jobs Archive site.[10]
See also
[edit]References
[edit]- ^ a b Saric, Marko (2022-06-22). "How we built a $1M ARR open source SaaS". Plausible Analytics. Retrieved 2025-06-13.
- ^ a b Butcher, Mike (2020-10-21). "Study finds most big open-source startups outside Bay Area, many European, and avoiding VC". TechCrunch. Retrieved 2025-06-13.
- ^ a b Greenwood, Tom. "5 benefits of switching from Google Analytics to Plausible | Opensource.com". opensource.com. Retrieved 2025-06-13.
- ^ plausible/analytics, Plausible Analytics, 2025-06-13, retrieved 2025-06-13
- ^ "Plausible Analytics for WordPress: A Review". Chris Wiegman. 2021-09-03. Retrieved 2025-06-13.
- ^ "Taking on the Major Players, Plausible Analytics Offers an Alternative, Privacy-Conscious Stats Service". WP Tavern. 2021-02-19. Retrieved 2025-06-13.
- ^ "Plausible Analytics". Plausible Analytics. Retrieved 2025-06-13.
- ^ "Plausible Analytics Usage Statistics". trends.builtwith.com. Retrieved 2025-06-13.
- ^ "Privacy". www.gov.scot. Retrieved 2025-06-13.
- ^ "Privacy Policy". Steve Jobs Archive. 2023-04-10. Retrieved 2025-06-13.
External links
[edit]
- ^ "Plausible Analytics Repository". Retrieved 2 March 2021.