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Rede 21

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Rede 21 Comunicações S.A.
TypeBroadcast television network
Country
Brazil
First air date
October 21, 1996 (1996-10-21)
HeadquartersSão Paulo, São Paulo, Brazil
OwnerGrupo Bandeirantes de Comunicação
ParentBand, BandNews TV, BandSports, Arte1, Terra Viva
Key people
Johnny Saad
EstablishedJuly 7, 2008 (2008-07-07)
Launch date
October 21, 1996 (1996-10-21)
DissolvedJune 5, 2006 (2006-06-05)
Former names
Canal 21
PlayTV
List
Picture format
480i (SDTV)
1080i (HDTV)
Channel 24
Channel 15
Affiliation(s)Rede Mundial (2008–2013)
TV Universal (2013–2022)
Canal Empreender (2022-2023)
TV Terra Viva (2023-present)
Official website
www.rede21.com.br

Rede 21 (Portuguese for 21 Network) is a Brazilian television network, launched on October 21, 1996 (relaunched on July 7, 2008), as Canal 21, broadcasting only for São Paulo. It grew to a network in 2003 with the addition of the TV Brasília affiliation. Before this, Salvador and Macapá pass to have the 21 signal. In 2003, Rio de Janeiro received the 21 on channel 54 UHF by retransmission, but shut down at the end of 2005.

In 2005, the network nationally broadcast five hours, from 7pm to 12am, but had good quality. Most part of this schedule was occupied by Japanese cartoons and American series like Sex and the City, The X-Files and That '70s Show.

Rise and decline

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With a UHF signal concession obtained by the Bandeirantes Communication Group in 1989,[1] Rede 21 went on air on October 21, 1996, initially broadcasting only to Greater São Paulo. it was called Canal 21 São Paulo or just Canal 21, having specialized programming only for the capital of São Paulo and operated from 12 pm to midnight.[2]

The network had presence in 14 cities in 2004, but in this time of the year lost affiliates in Porto Alegre, Belo Horizonte, Vitória and Rio de Janeiro.

At the end of 2005, the small schedule and prime time from 7pm at 12am was further reduced. The newscast host and the Blog 21 hosts were fired and was canceled the programs Top of the Pops, Doc 21 (with the National Geographic documentaries), the sitcom Seinfeld and Top of the Pops Brasil and put on air the Gamecorp programs.

On June 5, 2006, Rede 21 shut down and Play TV was put in its place.

Rede 21's return

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After two years off the air, on July 7, 2008, Rede 21 came back on, after the disaccord between Grupo Bandeirantes and Gamecorp. In August 2008, the network aired a programming block from the World Church of God's Power. In 2013 the network switched to simulcasting the agro-business network Terraviva. In 2014 the network became a full-time Universal Church of the Kingdom of God. In 2022 it began to simulcast Canal Empreender, and in 2023 it returned to air Terraviva programming. Bandeirantes announced to switch Rede 21 into a full-time sportainment network as the channel content consists of live sports and entertainment programs, this channel also often broadcasts football tournaments from the international, regional, and local ones. Other than that, there's also many more entertainment programs.

Programmes

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See also

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References

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  1. ^ "Folha de S.Paulo - TVs usam câmeras de semáforos para mostrar trânsito de São Paulo - 13/10/1996". www1.folha.uol.com.br. Retrieved 2024-09-12.
  2. ^ "Folha de S.Paulo - PROGRAMAÇÃO DO CANAL 21 - 13/10/1996". www1.folha.uol.com.br. Retrieved 2024-09-12.
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