Rent.com
 | |
Type of site | Apartment search engine Online marketplace |
|---|---|
| Owner | RentPath |
| URL | www |
| Commercial | Yes |
| Launched | 1999 |
| Current status | Active |
Rent.com is an apartment search engine and online marketplace catering to millennials.[1] It is owned by RentPath which is in turn owned by Redfin.[2]
History
[edit]Rent.com was founded in 1999 as Viva.com. In December 2004, eBay purchased Rent.com for $415 million.[3]
On May 8, 2012, RentPath, then known as Primedia, acquired Rent.com from eBay for approximately $415 million.[4][5]
In June 2015, as part of an overall re-branding of Rent.com, the site launched its first national advertising campaign featuring comedian and actor J. B. Smoove.[6][7]
On April 9, 2021, Rent.com, along with its parent company RentPath, was acquired by real estate site Redfin.[8]
On June 21, 2022, RentPath became Rent. and launched a new suite of marketing automation services.
References
[edit]- ^ "How to find the right home in a short time". taitimmobiliare.it. Retrieved 2023-04-03.
- ^ "Has Redfin's $608M RentPath Acquisition Helped Renters?". Austin Apartment Locators. Retrieved 2024-10-26.
- ^ Regan, Keith (December 17, 2004). "EBay Expands with $415 Million Rent.com Acquisition". ECommerce Times. Retrieved June 3, 2024.
- ^ "PRIMEDIA to Acquire Rent.com from eBay Inc" (Press release). Business Wire. March 22, 2012.
- ^ Rao, Leena (March 22, 2012). "eBay Sells Off Real Estate Listings Site Rent.com To Primedia". TechCrunch.
- ^ "Rent.com Launches Legitimate Listings Ad Campaign With Comedian J.B. Smoove As The Legit-a-Master" (Press release). Business Wire. June 1, 2015.
- ^ Aditham, Kiran (June 4, 2015). "J.B. Smoove Assumes 'Legit' Role for Rent.com's Advertising Debut". Adweek.
- ^ "Redfin Completes Acquisition of RentPath for $608 Million | Redfin Press Center". press.redfin.com. Archived from the original on 2021-12-30. Retrieved 2021-05-12.
External links
[edit]- Renting
- American websites
- Companies based in Atlanta
- 2004 mergers and acquisitions
- 2012 mergers and acquisitions
- Privately held companies based in Georgia (U.S. state)
- Online marketplaces of the United States
- 1999 establishments in Georgia (U.S. state)
- Internet properties established in 1999
- EBay acquisitions