Serenitea
 | |
 A Serenitea outlet | |
| Company type | Private |
|---|---|
| Industry | Beverage |
| Founded | December 19, 2008 in San Juan, Metro Manila, Philippines |
| Founders | Peter Chen Juliet Herrera-Chen |
| Headquarters | , |
Area served | Philippines |
| Products | Teas, milk tea |
Number of employees | Around 350[1] (2023) |
| Website | iloveserenitea |
Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.[2]
History
[edit]Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To create the brand, the couple borrowed ₱800,000.00 (around US$18,000.00) from their parents.[3][4][5] The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide.[3][6]
Partnerships
[edit]Serenitea partnered with Filipino social enterprise Sip in 2017 to sell metal straws in selected branches within Metro Manila.[7]
In 2023, Serenitea partnered with Pan de Manila to distribute Christmas-themed drinks based on the latter's ube halaya and yema spreads.[8]
References
[edit]- ^ Valle, Jocelyn (November 15, 2023). "Peter and Juliet Chen: Blending business and marriage". Daily Tribune. Concept and Information Group, Inc. Archived from the original on April 21, 2024. Retrieved April 21, 2024.
- ^ Concepcion, Joey (November 11, 2013). "Ernst & Young's entrepreneurs of the year". The Philippine Star. Philstar Global Corporation. Archived from the original on September 14, 2024. Retrieved September 14, 2024.
- ^ a b Gaddi, Grace (January 21, 2013). "Twenty-something 'Serenitea' founder brews business success". GMA Integrated News. Archived from the original on July 31, 2017. Retrieved April 21, 2024.
- ^ Villano, Alexa (November 15, 2010). "A cup of Serenitea". The Philippine Star. Philstar Global Corporation. Archived from the original on September 14, 2024. Retrieved April 21, 2024.
- ^ Gopalan, Divya; Messmer, Lukas (August 5, 2015). "Entrepreneur Juliet Herrera-Chen's Path to Serenitea". The Wall Street Journal. Dow Jones & Company. Archived from the original on August 25, 2015. Retrieved June 16, 2016.
- ^ "About Us". Serenitea. Retrieved April 21, 2024.
- ^ de Guzman, Lucia Edna P. (October 17, 2017). "Steel straw company that started on Ateneo Trade has a social mission". BusinessWorld. BusinessWorld Publishing Corporation. Archived from the original on May 25, 2022. Retrieved April 21, 2024.
- ^ "Christmas 2023: Serenitea partners with Pan de Manila for holiday drinks". ABS-CBN News. ABS-CBN Corporation. December 4, 2023. Archived from the original on September 14, 2024. Retrieved September 14, 2024.
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