Sticky content - Wikipedia

In web publishing, sticky content is website content with the purpose of encouraging users to return to that particular website, or to hold their attention and spend longer periods of time on the site.^[1] Webmasters use this method to build up a community of returning visitors to a website.

Examples are chat rooms, online forums, webmail, Internet games, weather, news and horoscopes.

References

[edit]

^ Kominers, Scott Duke. "Sticky content and the structure of the commercial web." In 2009 Workshop on the Economics of Networks. 2009.

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