Superunie

Coöperatieve Inkoop Vereniging Superunie B.A.
Company type	Co-operative wholesale society
Industry	Retail
Founded	1956; 69 years ago
Headquarters	Beesd, Netherlands
Area served	Netherlands
Services	Group purchasing organization, collective buying power
Owner	10 Dutch Supermarket chains
Website	www.superunie.nl

Superunie is a Dutch wholesale purchasing cooperative among 10 supermarket companies. Several of these 10 represent multiple supermarket brands (including brand licensing franchises). In total Superunie supplies about 1,800 stores in the Netherlands. Superunie has a market share of about 30% of the Dutch supermarket sector.^[1]^[2]

Superunie is part of European Marketing Distribution (EMD), a cooperative that has a European marketshare of about 14.8%.^[3]

Members

(As of 2020^[update])

Boni - 44 stores
MCD - 29 stores
Coop - 314 stores
Deen - 82 stores
DetailResult which includes:
- DekaMarkt - 81 stores
- Dirk - 123 stores (merge of Dirk van den Broek, Bas van der Heijden and Digros)
Hoogvliet - 51 stores
Jan Linders Supermarkten - 61 stores
Nettorama - 32 stores
Picnic - Online store
Poiesz - 80 stores
Sperwer Groep which includes:
- PLUS - 270 stores
- Spar - 445 stores
Sligro Food Group (Wholesale)
Vomar - 69 stores

Former members

Agrimarkt - 5 stores (taken over by Jumbo)
Jumbo - 283 stores
Golff (taken over by Spar, Poiesz and EMTÉ)
Sanders (taken over by EMTÉ and Sligro)
EMTÉ (member 1986–2019, taken over by Jumbo and Coop)

Brands

Superunie offers several housebrands to its members:

G'woon (Boni, Deen, Hoogvliet, Jan Linders, Coop, MCD Supermarkten and Vomar);
Plus (PLUS);
1 de Beste (Dirk and DekaMarkt);
Spar (Spar).

Members have the following Superunie brands in their stores:

First Choice Cola (cola)
Bonbébé (babyfood)
TopVit (dairy product)
Melkan (dairy product)
Bumblies (babycare)
Vismarine (fish)
Daily Chef (instant meal)
Schuttersbier (beer)
Bon Appetit (nuts, cheeses, salades)
Bakkers Weelde (cake)
Derlon (cosmetics)

External links

References

^ distrifood.nl Archived 2012-05-11 at the Wayback Machine, reviewed on 2012-03-06.
^ Inkoopkracht Superunie groter dan die van Ahold, De Volkskrant, 1997-01-11.
^ Press release, European Marketing Distribution, 2010-11-01.

[1] strifood.nl Archived 2012-05-11 at the Wayback Machine, reviewed on 2012-03-06.

[2] Inkoopkracht Superunie groter dan die van Ahold, De Volkskrant, 1997-01-11.

[3] Press release, European Marketing Distribution, 2010-11-01.

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