Tastien
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.jpg) Tastien burger at a location in Shijingshan | |
Native name | 塔斯汀 |
|---|---|
| Company type | Private |
| Industry | Fast food |
| Founded | 2012 |
| Products | Chinese-style burgers, fast food |
| Website | tasiting.com |
Tastien is a Chinese fast food chain that specializes in burgers. As of April 2024, it has 7,254 locations[1] across 342 cities[2] in China.[3][4] Founded in 2012, the chain has expanded across China, offering fast food items with Chinese elements.[5]
Overview
[edit]Tastien was established as part of a broader movement known as neo-Chinese style, which blends traditional Chinese culture with modern approaches. The chain’s main dish is a Western burger with Chinese bread pockets, often filled with classic Chinese dishes such as Yuxiang shredded pork and Mapo tofu.[5] Tastien’s menu items are 30-40% cheaper than comparable items from major Western fast food brands.[5][6][7]
Tastien's buns and minced meat are inspired by roujiamo, a traditional snack from Shaanxi province in Northwest China.[8]
References
[edit]- ^ 火遍县城的中式汉堡，值70亿吗？ | 投中网 [Is the Chinese-style burger, popular in county towns, worth 7 billion?]. chinaventure.com.cn. Retrieved 2025-03-28.
- ^ "理性增长，塔斯汀中国汉堡门店已突破7000家_央广网". ent.cnr.cn. Retrieved 2025-03-28.
- ^ "How China is making the burger its own". The Economist.
- ^ Jiang, Yaling (February 17, 2024). "China Is Munching Toward a Fast Food Revolution". TIME.
- ^ a b c Jiang, Yaling (2024-02-17). "China Is Munching Toward a Fast Food Revolution". TIME. Retrieved 2025-03-21.
- ^ "Chinese fast-food chains taste success at home, abroad". chinadailyhk. Retrieved 2025-03-21.
- ^ 孙迟. "Culinary traditions ride fast-food lane in China". www.chinadaily.com.cn. Retrieved 2025-03-21.
- ^ "Culinary traditions ride fast-food lane". The Star. 2024-05-07. Retrieved 2025-03-21.
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