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The Eras Tour Book

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The Eras Tour Book
Front cover of the book
AuthorTaylor Swift
LanguageEnglish
Subject
GenreNon-fiction, photography, memoir
PublisherTaylor Swift Publications
Publication date
November 29, 2024
Publication placeUnited States
Media typeLimited-edition photobook
Pages256[1]

The Eras Tour Book[a] is a limited-edition photobook written and published by the American singer-songwriter Taylor Swift, serving as a visual and narrative reflection of her sixth concert tour, the Eras Tour, the highest-grossing tour of all time. It was released exclusively in Target and became available internationally through Swift's official online store on December 7, 2024, coinciding with the tour's conclusion. The book combines over 500 exclusive photographs with personal commentary and behind-the-scenes insights, offering fans an account of the tour's creative and logistical endeavors. The book serves as an official companion to the tour, which spanned from March 2023 to December 2024 and marked a significant phase in Swift's musical career.[2]

Background

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The Eras Tour began in Glendale, Arizona, on March 17, 2023, and concluded in Vancouver, British Columbia, on December 8, 2024. It was conceived as a celebration of Swift's evolving musical journey, with each segment of the tour reflecting a distinct phase of her career. The tour was noted for its carefully planned stage designs, choreography, and a setlist that traversed various eras of Swift's discography. The Eras Tour Book was developed to complement the live experience by offering insights into the tour's creative process—including stage design, costume development, and production logistics. Swift has a history of releasing official memorabilia and publications that engage her fan base, making the book a continuation of that tradition.[3][4][5]

Designed to complement the Eras Tour, the book combines exclusive photography, behind-the-scenes content, and insights into the logistical and creative vision of the tour.[6] The book is divided into several sections, each offering a unique perspective on the tour and Swift's music career up to that point. It features over 500 photos taken during the tour and behind the scenes, with commentary by Swift on various aspects of the tour's production and artistic direction, as well as her own reflections on her career. A selection of fan contributions is also included.[7]

Promotion and release

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The Official Taylor Swift | The Eras Tour Book was announced by Swift on October 15, 2024, via her official social media profiles. The announcement featured a preview of the book's cover and a teaser video, offering a glimpse of the content, including select photographs and behind-the-scenes images. Swift described the book as a "love letter" to her fans, emphasizing it as "an artistic chronicle of The Eras Tour that would include over 500 exclusive photographs and insights into the creative process behind the tour."[8]

The book was released on November 29, 2024, during the final weeks of the tour. It was made available through Swift's official online store, at select concert venues, and exclusively at Target. This retail partnership was part of Swift's ongoing collaboration with Target, which has previously featured exclusive album releases and merchandise.[9][10][11]

Reception

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Sales

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Due to the limited-edition nature of the book, pre-orders at Target sold out quickly. After its release, the book became a sought-after item, with copies appearing on secondary resale markets at higher prices.[12] According to the market research company Circana, the book sold 814,000 copies in the first weekend of its release, making it the second largest non-fiction book launch in the US after former president Barack Obama's memoir A Promised Land, which sold 816,000 physical copies in its first week in 2020.[13] Swift sold 1.2 million copies in 2024, making the book the bestselling non-fiction book of the year. It was excluded from bestseller lists due to its exclusivity arrangement with Target.[14]

Fan response

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The book faced criticism in several areas. Limited availability led to frustration among fans, as it quickly sold out and was later resold on secondary markets at significantly higher prices. Additionally, some readers expressed disappointment over typographical errors, formatting inconsistencies, and other minor glitches in the text and layout. Issues such as misspelled song titles, blurry images, and design flaws were widely discussed on social media, where some fans humorously referred to it as The Errors Tour Book. Despite these concerns, many fans regarded the book as a valuable collector's item that encapsulates the scale and cultural significance of the tour.[15][13][16][17]

Cultural and commercial impact

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The Eras Tour Book has been a subject of discussion within both the music industry and popular culture. Analyses in The New York Times and The Guardian have explored how the book reinforces Taylor Swift's brand and contributes to the documentation of live music events. Moreover, commentary from NPR and Entertainment Weekly has underscored the significance of the book in the broader context of music-related memorabilia. Its release has prompted comparisons with similar publications by other major artists and has sparked conversations about the role of official tour documentation in contemporary music marketing.[4][18]

Notes

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  1. ^ promoted as The Official Taylor Swift | The Eras Tour Book

References

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  1. ^ "The Official Taylor Swift | The Eras Tour Book (Target Exclusive)". Target Corporation. Archived from the original on December 30, 2024. Retrieved December 30, 2024.
  2. ^ Kaufman, Gil (December 5, 2024). "Taylor Swift's Eras Tour Book Sold An Insane Amount of Copies In Just Two Days". Billboard. Retrieved February 25, 2025.
  3. ^ "New Taylor Swift Book Breaks 2024 Sales Records". Kirkus Reviews. Retrieved February 25, 2025.
  4. ^ a b Sisario, Ben (December 9, 2024). "Taylor Swift's Eras Tour Grand Total: A Record $2 Billion". The New York Times. ISSN 0362-4331. Retrieved February 25, 2025.
  5. ^ Treisman, Rachel (December 9, 2024). "The Eras era ends: A look back at Taylor Swift's record-breaking, 21-month tour". NPR. Retrieved February 25, 2025.
  6. ^ "The Official Taylor Swift | The Eras Tour Book". Taylor Swift UK Store. Archived from the original on January 15, 2025. Retrieved December 30, 2024.
  7. ^ "The Official Taylor Swift | The Eras Tour Book". Goodreads. Archived from the original on December 30, 2024. Retrieved December 30, 2024.
  8. ^ Todisco, Eric (October 15, 2024). "Taylor Swift announces 256-page 'Eras Tour' book". The New York Post. Archived from the original on December 31, 2024. Retrieved December 31, 2024.
  9. ^ "Taylor Swift's 'The Eras Tour Book' is out now". ABC News. Archived from the original on December 15, 2024. Retrieved December 31, 2024.
  10. ^ Nesvig, Kara (October 16, 2024). "Taylor Swift's 256-Page Eras Tour Book: Everything You Need to Know". Teen Vogue. Archived from the original on December 31, 2024. Retrieved December 31, 2024.
  11. ^ "Taylor Swift Announces New Eras Tour Book and 'The Tortured Poets Department: The Anthology' on CD, Vinyl". People. Archived from the original on December 31, 2024. Retrieved December 31, 2024.
  12. ^ "The Official 'Taylor Swift | The Eras Tour Book' -- Available Exclusively at Target -- Sells Nearly 1 Million Copies in First Week" (Press release). Target Corporation. Archived from the original on December 31, 2024. Retrieved December 31, 2024 – via PR Newswire.
  13. ^ a b Italie, Hillel (December 5, 2024). "Taylor Swift 'Eras' tie-in book is a smash, selling more than 800,000 copies in first weekend". Associated Press. Retrieved January 2, 2025.
  14. ^ Milliot, Jim. "Print Book Sales Saw a Small Sales Increase in 2024". PublishersWeekly.com. Retrieved February 24, 2025.
  15. ^ Craighead, Olivia (December 4, 2024). "Taylor Swift's Eras Tour Book Is a Mess". The Cut. Retrieved December 31, 2024.
  16. ^ Shah, Neil. "With Eras Tour Book, Taylor Swift Offers Up a Holiday Surprise". The Wall Street Journal. Archived from the original on December 31, 2024. Retrieved December 31, 2024.
  17. ^ Watts, Marina; McArdle, Tommy (November 29, 2024). "Taylor Swift Teases Her 'Next Era' in New Book Commemorating 'My Beloved Eras Tour'". People. Archived from the original on December 31, 2024. Retrieved December 31, 2024.
  18. ^ Ahlgrim, Callie; Crosbie, Eve (December 9, 2024). "Taylor Swift reached billionaire status thanks to her showstopping Eras Tour — see how the pop star makes and spends her fortune". Business Insider. Retrieved February 25, 2025.
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