Trunk Club
 | |
| Type of business | Subsidiary |
|---|---|
| Headquarters | Chicago, Illinois, US |
| Area served | United States |
| Founder(s) | Brian Spaly |
| Industry | Fashion |
| Parent | Nordstrom |
| URL | www |
| Launched | 2009 |
| Current status | Closed |
Trunk Club was a personalized mid- to high-end men's and women's clothing service based in Chicago, Illinois, United States.
Starting in 2009, Trunk Club pioneered the at-home try-on model within the men's clothing industry.[1] Each customer worked with a styling specialist who curated clothing for their box (referred to as a "trunk"), which was shipped to their home or office. The customer could choose to either keep the clothes or send items back to Trunk Club, with billing occurring at the end of the process for any kept items.[2]
Trunk Club also offered an in-person styling service at the company's six locations, referred to as "clubhouses". The in-person offering included ready-to-wear clothing for men and women, as well as made-to-order custom formalwear for men.[3][4]
History
[edit]The Trunk Club remote styling idea was initially conceived in 2009 by Joanna Van Vleck while she was an MBA student. It began as a personalized clothing service based in Bend, Oregon.[5][6][7][8] Initial investor Anthos Capital asked Brian Spaly to become founder and CEO of Trunk Club in 2010.[9] Spaly was previously co-founder of online menswear brand Bonobos,[10] and he left Bonobos prior to founding Trunk Club's Chicago operation.[6]
Trunk Club first received $11 million of Series A funding in 2011, led by US Venture Partners, with participation from Anthos Capital, Greycroft Venture Partners, and Apex Venture Partners.[11]
The key to growth was the partnership between Brian Spaly and Rob Chesney, who formed a dynamic duo of story-telling and inside operations complexity.[12]
In addition to the original Chicago location in the River North neighborhood,[6] Spaly led clubhouse expansion to Dallas, Washington DC, New York City, Los Angeles, and Boston.[13]
Trunk Club was acquired by Nordstrom in 2014 for $350M.[14][15] In an interview with the New York Times at the time of the acquisition, Spaly said that the company was profitable, "though barely" at the time.[16] Nordstrom recorded a goodwill accounting charge related to the Trunk Club acquisition in November 2016. Spaly announced his departure from the company in early 2017. Terry Boyle, who led Nordstrom brands Nordstrom Rack and HauteLook, took over the position, before leaving the company in 2019.[17]
In March 2020, Nordstrom CEO Erik Nordstrom announced that the company would be integrating the Trunk Club service into its full-priced stores. The existing Trunk Club Clubhouses would be “relocated” into nearby Nordstrom stores by fall 2020.[18]
Trunk Club announced that it was closing for good starting May 31, 2022.[19]
Products and services
[edit]Trunk Club operated as a wholesaler and sold products at retail cost, rather than via a subscription model. There was a $25 home styling fee for each trunk that could be applied towards purchases. It was free for customers to receive consultations with a stylist in person at a clubhouse [20] Customers did not have to commit to certain schedule for receiving items and they only paid for the items they wished to keep, which usually ranged in price from $100 to $300 per item.[21]
Trunk Club also introduced "designer series" trunks, which were collaborations with some of their best-selling brands.[22]
In 2015, Trunk Club launched their styling services for women.[13][23]
References
[edit]- ^ Moth, David (2014-10-23). "Four online retailers that offer try-before-you-buy fulfilment". Econsultancy. Retrieved 2020-01-15.
- ^ "Men's Personal Stylists | Clothing Boxes | Trunk Club". www.trunkclub.com. Retrieved 2020-01-15.
- ^ "In Person Styling - Chicago Clubhouse | Trunk Club". www.trunkclub.com. Retrieved 2020-01-15.
- ^ "Men's Custom Suits & Custom Tailored Clothing | Trunk Club". www.trunkclub.com. Retrieved 2020-01-15.
- ^ "Founder of online clothing site sued". The Bulletin. 22 April 2010. Retrieved 2016-06-18.
- ^ a b c Ankeny, Jason (26 June 2013). "In New Venture, Bonobos Co-Founder Reimagines the Way Men Shop". Entrepreneur. Retrieved 2016-06-18.
- ^ Schonfeld, Erick (3 June 2009). "The Trunk Club For Men: Never Shop For Clothes Again". TechCrunch. Retrieved 2016-06-18.
- ^ "Trunk Club is Locking it Up, Throwing Away the Key". Pando. 2012-03-15. Retrieved 2016-06-18.
- ^ Eng, Dinah (6 May 2013). "Brian Spaly: Trunk Club's virtual stylist". Fortune. Retrieved 30 November 2024.
- ^ Reid, Kelly. "Chicago Startup Trunk Club Is Disrupting the Men's Fashion Industry". Forbes. Retrieved 2020-01-15.
- ^ Club, Trunk. "Trunk Club Secures $11 Million to Transform the Way Men Shop for Clothing". www.prnewswire.com (Press release). Retrieved 2020-01-15.
- ^ Garage, The (2018-02-23). "Family Dinner: Robert Chesney of Trunk Club". The Garage at Northwestern. Retrieved 2023-03-08.
- ^ a b Hughes, Aria (2015-07-21). "Trunk Club to Enter Women's". WWD. Retrieved 2016-06-18.
- ^ Feloni, Richard (2015-10-06). "After 8 years and $128 million raised, the clock is ticking for men's retailer Bonobos". Business Insider Australia. Retrieved 2016-06-18.
- ^ Perez, Sarah (31 July 2014). "Nordstrom Acquires Men's Shopping Service Trunk Club". TechCrunch. Retrieved 2016-06-18.
- ^ Abrams, Rachel. "Nordstrom Buying a Website for Men's Wear - NYTimes.com". The New York Times. Retrieved 2016-06-18.
- ^ Zumbach, Lauren. "Trunk Club founder, CEO leaving apparel e-tailer". chicagotribune.com. Retrieved 2017-07-17.
- ^ Danziger, Pamela N. "Nordstrom Will Bring Trunk Club To Stores, Putting A 21st-Century Spin On Personal Shopping Services". Forbes. Retrieved 2020-04-14.
- ^ "FAQs (Frequently Asked Questions) | Nordstrom Trunk Club". www.trunkclub.com. Retrieved 2022-05-25.
- ^ Ross, Julianne (2019-05-09). "Build a better wardrobe with Trunk Club, Nordstrom's online personal styling service". CNN Underscored. Retrieved 2020-04-14.
- ^ "Let Your Stylist Do the Shopping". Trunk Club. Retrieved 2016-06-18.
- ^ Club, Trunk. "Trunk Club Elevates Curated Approach With Its Limited-Edition Designer Series". www.prnewswire.com (Press release). Retrieved 2016-06-18.
- ^ Perez, Sarah (21 July 2015). "Nordstrom-Owned Styling Service Trunk Club Expands To Women's Apparel". TechCrunch. Retrieved 2016-06-18.