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World Baseball Classic television ratings

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In stadium ad for the 2009 WBC shown at the Rogers Centre.

The World Baseball Classic is being one of the world's most viewed baseball events.[1][2][3] The 2023 tournament was broadcast in 163 territories through 63 media partners, and it was broadcast in 13 languages around the globe.[4] and received US$100 million in benefits,[5] and In the Japanese archipelago, nearly 100 million people watched the WBC in 2023,[6] and 55+ million people watched the end of the tournament, as Shohei Ohtani struck out Mike Trout. The 2023 tournament semifinal between Mexico and Japan recorded 29 million average viewers in just those two countries alone.[7][8][9]

Viewership/rating

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Worldwide

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Tournament Avg.
viewers(Millions)
(since 2023)1		 Founder Number of teams
World Baseball Classic championship 32.81 m[10][11] MLB
WBSC		 20
World Series 11.48 m[12] MLB 12
College World Series 2.75 m[13] NCAA 20
Little League World Series 1.08 m[14] Little League Baseball 8

The tournament is one of the most popular events in the Caribbean, Central and South America, particularly in Venezuela, part of Northern Colombia and is called the "Clásico Mundial".[15][16][17] The match between the Dominican Republic and Puerto Rico is considered a strong rivalry, called "El Clásico". The 2023 tournament was broadcast on China's largest websites, including Weibo.[18] The match between China and Japan was watched by up to 422,000 people.[19] and In addition, in Europe, In the Czech Republic, about 840,000 people watched WBC game through ČT[20]

Japan

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In addition to Latin America, The tournament is considered a major sporting event in East Asia, particularly in Japan, South Korea, and Taiwan. In Japan, nearly 100 million people watched the WBC in 2023,[6] and 55+ million people watched the end of the tournament, as Shohei Ohtani struck out Mike Trout.

World Baseball Classic television ratings in Japanese archipelago showing network(s) broadcast on and average viewership, 2023
Classic Date
Network(s) Avg. viewers(Millions) Rating Share
Quarterfinals Mar 16,
2023 		TBS
TV Asahi 		38.16[21] 48.0[22] Un­known
Game 2 Mar 10,
2023 		29.86[23] 44.4[24] Un­known
Game 4 Mar 12,
2023 		34.25[25] 43.2[26] Un­known
Game 3 Mar 11,
2023 		34.25[25] 43.1[26] Un­known
Semifinals Mar 20,
2023 		27.02[11] 42.5[27] Un­known
Finals Mar 22,
2023 		27.61[11] 42.4[28] Un­known
Game 1 Mar 9,
2023 		28.56[29] 41.9[30] Un­known

United States

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In the United States, the 2023 tournament was carried by Fox Sports for the first time, with games split between six Fox networks. The championship game drew 5.2 million average viewers in the US, peaking at 6.5 million viewers in the final 15 minutes.[31]

Mexico

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In Mexico, the 2023 Classic Semi-Final match between Mexico and Japan was broadcast by Imagen Televisión and viewed by 2.2 million people.[9]

Broadcasting rights

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Table based on 2023 Classic

Territory Rights holder(s) Ref.
Africa ESPN [32]
Brazil BandSports [32]
Canada
[32]
Central America Tigo Sports [32]
Caribbean SportsMax [32]
China
[32]
Colombia Win Sports [32]
Cuba
[32]
Czech Republic ČT [32]
Dominican Republic
[32]
France beIN Sports [32]
German-speaking countries More Than Sports TV [32]
Hungary Sport TV [32]
Israel Sport 5 [32]
Italy Sky Italia [32]
Japan
[32][33]
Mexico Imagen [32]
Netherlands ESPN [32]
Nordic countries Viaplay [32]
Oceania ESPN [32]
Panama TVN [32]
Puerto Rico WAPA Deportes [32]
South America DirecTV [32]
Southeast Asia & Hong Kong SPOTV [32]
South Korea
[32]
Taiwan
[32][34][35]
Turkey Saran Media [32]
United Kingdom & Ireland BT Sport [32]
United States
[32][36]
Venezuela
[32]

See also

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References

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  1. ^ "USA-Japan WBC Title Game Could Be the Most-Watched Baseball Game in History". nbcboston.com. March 21, 2023.
  2. ^ "How World Baseball Classic may have helped MLB, Cubs grow". allchgo.com. March 22, 2023.
  3. ^ "When is the World Baseball Classic final? Date, start time, and TV listings". www.sportskeeda.com. March 20, 2023.
  4. ^ "2023 World Baseball Classic reaches 163 territories". broadcastnow.co.uk. March 24, 2023.
  5. ^ "WBC delivers emphatic turnout, as much as $100M in revenue". sportsbusinessjournal.com. March 23, 2023.
  6. ^ a b "平日WBC決勝の視聴者数は延べ約1億人 生中継テレ朝系5463万9000人、録画TBS系4183万8000人". news.yahoo.co.jp. March 23, 2023.
  7. ^ In United Mexican States, Imagen broadcast and recorded 1.9m viewers, and In Japanese archipelago, broadcast and TBS, recorded 27.02m viewers
  8. ^ "WBC日本戦全7試合 全国で推計9446.2万人が視聴". oricon.co.jp. March 23, 2023.
  9. ^ a b "Clásico Mundial: Semifinal México vs Japón tuvo un rating brutal". septimaentrada.com. March 22, 2023.
  10. ^ United States watched Just by 5.2m people and Japanese watched just by 27.61m people
  11. ^ a b c "Wbc日本戦全7試合 全国で推計9446.2万人が視聴".
  12. ^ Paulsen (October 31, 2023). "TV ratings for the World Series finally improve, just in time for the Diamondbacks to exit". azcentral.com.
  13. ^ "2023 NCAA Men's College World Series Marks Most-Watched MCWS on ESPN Platforms on Record". espnpressroom.com. June 27, 2023.
  14. ^ "Little League World Series Sees Highest Viewership Since 2015". frontofficesports.com. August 30, 2023.
  15. ^ Ni un dominicano en el anunciado Equipo Todos Estrellas del Clásico Mundial 2023
  16. ^ Clásico Mundial 2023: ¡Por TV abierta! Canal y horarios para ver los juegos de Méxicoc
  17. ^ Cantidad de dinero dado al equipo campeón del Clásico Mundial 2023
  18. ^ "Where to Watch the 2023 World Baseball Classic". mlb.com. March 5, 2023.
  19. ^ Weibo MLB美职棒大联盟
  20. ^ "母国84万人が勇姿に夢中！ チェコ"史上初の野球中継"の視聴者数が話題に。世界大会での躍動に話題は尽きず【WBC】". THE DIGEST (in Japanese). Retrieved 2023-04-19.
  21. ^ "【WBC】日本―イタリア戦、全国推計視聴人数6258万人！視聴率はテレ朝歴代２位を記録". news.yahoo.co.jp. March 17, 2023.
  22. ^ "侍WBC 伊戦視聴率48％！野球歴代1位「10・8決戦」48・8％に肉薄 祝日21日の準決勝にも期待". news.yahoo.co.jp. March 18, 2023.
  23. ^ "最強侍ジャパンに列島熱狂！視聴率４戦すべて４０％超え 韓国戦がＷＢＣ歴代１位、０６年決勝上回る". sanspo.com. March 14, 2023.
  24. ^ "WBC視聴率、40%超続々 佐々木先発のチェコ戦は岩手62.6%". asahi.com. March 13, 2023.
  25. ^ a b "WBCチェコ戦・オーストラリア戦 それぞれ推計約6000万人が視聴 全国の日本人がテレビに釘付けに62.6%". sponichi.co.jp. March 13, 2023.
  26. ^ a b "WBC視聴率、40%超続々 佐々木先発のチェコ戦は岩手62.6%". asahi.com. March 18, 2023.
  27. ^ "日本×メキシコ戦の視聴率は４２・５％…再編集した夜の緊急特番は１９・８％". news.yahoo.co.jp. March 22, 2023.
  28. ^ "侍ジャパン世界一、決勝・米国戦の視聴率は４２・４％ 全７試合４０％超え／ＷＢＣ". sanspo.com. March 23, 2023.
  29. ^ "TBS放送の侍ジャパン中国戦「全国視聴者人数」6000万人超62.6%". news.yahoo.co.jp. March 10, 2023.
  30. ^ "日本快勝発進の中国戦、視聴率は４１・９％…歴代ＷＢＣでは０６年決勝に続く２位62.6%". yomiuri.co.jp. March 10, 2023.
  31. ^ Deitsch, Richard; Shea, Bill. "USA vs. Japan averages highest viewership ever for World Baseball Classic game". Archived from the original on March 23, 2023. Retrieved March 25, 2023.
  32. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad "Where to Watch the 2023 World Baseball Classic". MLB.com. Archived from the original on March 6, 2023. Retrieved March 5, 2023.
  33. ^ Frater, Patrick (January 25, 2023). "Prime Video Producing 'The Silent Service,' Amazon's First Japanese Original Movie". Variety. Archived from the original on March 11, 2023. Retrieved March 11, 2023. Separately, Amazon confirmed that it has picked up rights to the Japanese national team's games in the upcoming 2023 World Baseball Classic.
  34. ^ "有線電視獨家！東森電視轉播WBC經典賽 最強播報陣容曝光". EBC News (in Chinese (Taiwan)). December 28, 2022. Archived from the original on December 28, 2022. Retrieved December 28, 2022.
  35. ^ ELTA Technology (December 27, 2022). "2023 WBC世界棒球經典賽 MOD、Hami Video、愛爾達新媒體獨家全場次轉播". Yahoo! Taiwan (Press release) (in Chinese (Taiwan)). Archived from the original on December 28, 2022. Retrieved March 25, 2023.
  36. ^ "FOX SPORTS BECOMES EXCLUSIVE U.S. HOME TO 2023 WORLD BASEBALL CLASSIC" (Press release). Fox Sports Media Group. October 21, 2022. Archived from the original on October 21, 2022. Retrieved October 21, 2022.
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