Draft:Adrian Falk
| Submission declined on 2 June 2025 by Anerdw (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia.
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| Submission declined on 27 May 2025 by ToadetteEdit (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. Declined by ToadetteEdit 23 days ago. | |
Comment: Interviews are generally not independent sources. Many of these sources mention Falk only in passing, which does not qualify as significant coverage. Anerdw (talk) 05:36, 2 June 2025 (UTC)
Adrian Falk | |
|---|---|
| Born | |
| Nationality | Australian |
| Occupation(s) | Publicist, Entrepreneur, Author |
| Known for | Founder of Believe Advertising & PR |
| Website | Believe Advertising & PR |
Adrian Falk is an Australian publicist, entrepreneur, and author, best known as the founder and director of Believe Advertising & PR, an international public relations agency established in 2002.[1] With over 20 years of experience in the industry, Falk has been instrumental in generating national and international press coverage for clients, including global brands such as SEIKO, Furla, and VDKA 6100.[2] His agency has orchestrated high-profile campaigns, including the international PR campaign with Novak Djokovic for the worldwide launch of HEAD’s new Graphene Speed tennis racquet.[3] Additionally, Falk has authored thought leadership articles for reputable business publications such as Forbes, Entrepreneur, and SmartCompany.[4][5][6]
Career
[edit]Falk's journey into public relations began after completing his Economics and Marketing degree at University of Sydney.[7] He moved to New York City, where he worked in advertising and PR for several years. Upon returning to Australia, he founded Believe Advertising & PR at the age of 24. The agency started as a boutique operation and has since grown to represent clients in various sectors, including fashion, lifestyle, and corporate industries.[2]
Under Falk's leadership, Believe Advertising & PR has celebrated significant milestones. In 2022, the agency marked its 20th anniversary with a celebrity-studded event.[8] In 2023, the agency celebrated its 22nd anniversary with a gathering of TV stars, reflecting its continued prominence in the Australian PR landscape.[9]
Falk's agency has also been recognized for its community engagement efforts. In 2023, Believe Advertising provided support to Malomalo Primary School in Fiji through the Believe United initiative, delivering supplies and assistance.[10]
Media Presence
[edit]As a thought leader in the public relations industry, Falk has contributed articles to reputable business publications. He has authored pieces for Forbes, Entrepreneur, and SmartCompany, sharing insights on topics such as PR strategies, brand reputation, and digital marketing.[4][5][6]
Falk’s expertise has also been sought after in media interviews. In 2023, he was featured in an interview with ESPN Syracuse’s Orange Nation, discussing trends in Super Bowl advertisements and the role of nostalgia and celebrity endorsements.[11]
Awards and Recognition
[edit]Falk's contributions to the public relations industry have been recognized through various accolades. In the 2023–24 Annual Report of Waverley Council, Falk was listed among the recipients of the Business Awards.[12] Additional details can be found on the official Waverley Council Business Awards page.[13]
Bibliography
[edit]- Falk, Adrian (2021). Believe: Start Living The Life You Have Always Dreamed Of. ISBN 9780645078917.
References
[edit]- ^ SeventhQueen (2019-08-08). "Adrian Falk, Director & Founder of Believe Advertising & PR". Empirics Asia. Retrieved 2025-05-28.
- ^ a b Cavelle, Jan (2020-05-27). "adrian falk: saying I believe was the first step to success". Retrieved 2025-05-28.
- ^ "HEAD launches 'The Ultimate Speed Challenge' with Novak Djokovic via Believe Advertising". Campaign Brief. 2013-01-14. Retrieved 2025-05-28.
- ^ a b "Adrian Falk - Forbes Agency Council". Forbes. Retrieved 2025-05-28.
- ^ a b Falk, Adrian. "Adrian Falk - Author Biography". Entrepreneur. Retrieved 2025-05-28.
- ^ a b "Adrian Falk". SmartCompany. 2024-02-09. Retrieved 2025-05-28.
- ^ "Adrian Falk". BONDI OBSERVER. 2024-05-06. Retrieved 2025-05-28.
- ^ <ref>International Agency, Believe Advertising & PR Celebrates 20 Years at a Celebrity-Studded Bash. Business in the News. Retrieved May 2025.</ref>
- ^ afalk (2023-10-31). "TV Stars Come Together To Celebrate Believe Advertising 22nd Birthday Bash". B&T. Retrieved 2025-05-28.
- ^ Vucago, Alisi (2018-01-22). "Believe United supports Malomalo Primary". The Fiji Times. Retrieved 2025-05-28.
- ^ "Adrian Falk "Orange Nation" 2-10-23". WTLA-AM. 2023-02-10. Retrieved 2025-05-28.
- ^ <ref>Annual Report 2023–24. Waverley Council. Retrieved May 2025.</ref>
- ^ "Business awards - Waverley Council". www.waverley.nsw.gov.au. Retrieved 2025-05-28.