Draft:Petdirect
Submission declined on 14 May 2025 by DoubleGrazing (talk).
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| Submission declined on 9 May 2025 by Zzz plant (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Zzz plant 13 days ago.
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| Submission declined on 6 May 2025 by Gheus (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Gheus 17 days ago.
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Comment: The LinkedIn 'news' only provides a capsule profile, not significant coverage. The two NBR pieces appear (although I can't see behind the paywall) to be interviews, and in any case count as only one source. We normally need to see three or more sources that squarely meet the WP:NCORP standard for notability. DoubleGrazing (talk) 14:32, 14 May 2025 (UTC)
- Comment: Hello, I appreciate your effort to improve the sourcing, but at this time I am not convinced this subject meets our notability guideline for corporations. Everything listed here seems to be routine, run-of-the-mill coverage. Thank you, Zzz plant (talk) 20:59, 9 May 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Pet supplies retail |
| Founded | 28 March 2020 |
| Founder | Shane Bradley |
| Headquarters | Kingsland, Auckland, New Zealand |
Number of locations | 1 |
Key people | David Anderson (chief executive)[1] |
| Products | Pet food, pet care items, accessories |
| Services | Ecommerce; Petdirect Pharmacy |
| Website | petdirect |
Petdirect is a New Zealand-based pet supplies retailer founded in 2020. It has been the subject of coverage in the National Business Review, which highlighted its customer growth, investment backing, and expansion from e-commerce into physical retail.[1] In 2024, it was ranked third on LinkedIn News’ Top Startups list for New Zealand.[2]
History
[edit]Petdirect was launched in March 2020 by entrepreneur Shane Bradley during New Zealand’s COVID-19 lockdown.[1] According to the National Business Review, by early 2024 Petdirect was serving nearly 100,000 online customers through its Auckland and Christchurch warehouses.[1]
In 2024, Petdirect received a multi-million-dollar investment from Pencarrow Private Equity to support its expansion into physical retail.[1] In June 2024, the company launched an online pharmacy offering prescription veterinary products, citing growing demand for pet health services in New Zealand.[3]
References
[edit]- ^ a b c d e De Boni, Dita (28 February 2024). "Petdirect gets a paw up from Pencarrow to grow retail arm". NBR. Retrieved 12 May 2025.
- ^ "LinkedIn Top Startups 2024: The 5 New Zealand companies on the rise". LinkedIn News. 1 October 2024. Retrieved 12 May 2025.
- ^ De Boni, Dita (24 June 2024). "Pampered, ageing pets prompt Petdirect pet pharmacy". NBR. Retrieved 12 May 2025.
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